Huawei Mate X Product Movie directed by
Master. Master did kick-off a symbolic campaign of a monumental step forward for world’s very first foldable 5G phone on Huawei in the latter half of 2018. We have actually worked as a creative partner for Huawei international marketing considering that 2015, and Mate X is one of the biggest campaign project for Master.
The goal of Mate X movie is to develop a sensational tonality of presenting an innovative maker in a brand-new era. It is a historic opening in universe. It could be an advanced dramatizing introduction.
The brand name new innovation is an unique mobile innovation, something so unusual that it is tough to believe its existence. It makes the difficult possible, developing a super-reality, one that transforms and revolutionizes the mobile market.
The film aims to represent the product in a minimalistic yet surreal manner while utilizing the artistry of geometric shapes to emphasize its style. The story launches with a beam breaking the silence of dark Iceland. From a fine line, it changes into a square piece of glass, floating on top of the water. The edge slowly enters shape, vertically turning the visual inside as the screen folds into a different position. The product’s versatility is checked out by flexing the idea of area, sailing through the ocean over and under the screen. The lean composition of the product is emphasized with numerous light rays plan as the screen slowly bends into a V formation.
Fingerprint & Power in One Button, Chipset Kirin 980 & Balong 5000 Baseband, Super Charge & Battery, Split Screen Double Efficiency. Consequently, 2 products appeared side by side, placed in different angles from open to close, displaying its best structure.
https://www.behance.net/gallery/88335379/MATE-X-CAMPAIGN-DESIGN-FILM
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