Yves Geleyn continues the award winning Share Mindful campaign for NSPCC and Leo Burnett UK. In this installment we follow Mia, voiced by comical genius Catherine Tate, as she with confidence navigates the outside world however then needs a bit more guidance in the murkier world of the internet. The campaign has actually been exceptionally effective in educating both children and their moms and dads on how to challenge the dangers of the web, along with garnering praise throughout the advertising and academic market for its efficiency..
Production Co: Hornet.
Director: Yves Geleyn.
Executive Manufacturer: Hana Shimizu.
Head of Production: Greg Bedard.
Development Producer: Kristin Labriola.
Manufacturer: Cathy Kwan.
Supervising Technical Director: Sang-Jin Bae.
Editor: Stephanie Andreou.
Designer: Anna Bron.
Storyboard Artist: Natalie LaBarre, Mark Pecoraro.
Lead 2D Animator: Nivedita Sekar.
2D Animators: Angela DeVito, Nicole LaCroix.
Compositor: Xiao Tang.
AUDIO.
Sound Design: Nick Angell, Angell Sound.
VO Artist: Catherine Tate.
COMPANY: Leo Burnett London.
Executive Creative Director: Chaka Sobhani.
Executive Creative Director: Beri Cheetham.
Creative Group: Alex Moore & Lewis Beaton.
TELEVISION Producer: Serena Schellenberg.
Customer Service Director: Sarah-Jayne Ljungstrom.
Account Director: Jessica Lyons.
Planning Director: Frances Gibbs.
Coordinator: Catherine Owen.
CLIENT: NSPCC.
Head of Marketing: Tessa Herbert.
Online Security Comms Manager: Hattie Fitzgerald.
Brand Name Marketing Supervisor: Laura Murphy.
Head of NSPCC & O2 Collaboration: Amanda Azeez.
Source