This promotional mug was released by IBM (International Service Machines Corporation) in combination with the launch of their e-Business (Electronic-Business) project. The mug displays their e-Business @ logo design with an ‘e’ instead of the ‘a’, and was created as an IBM hallmark in 1997 by Ogilvy & Mather of New York.
IBM released their e-Business services in 1997 to assist companies establish procedures and more efficient ways of trading online within the recently established internet
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Size: about 3 9/16″ high x 3 1/8″ O.D. at top (91mm x 81mm).
Material( s): White earthenware.
Complete: Screen printed in 3 colours on a black ground. A clear vitreous glaze all over.
Imprint: STAFFORDSHIRE TABLEWARE MADE IN ENGLAND
Weight: about 255g
Approximate age: c. 1997
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Referrals:.
www.informit.com/articles/article.aspx?p=165183&seqNum=3.
www-03. ibm.com/ibm/history/ibm100/us/en/icons/ebusiness/t …
www.ibm.com/support/knowledgecenter/en/SSYJ99_8.5.0/wcm/w …
www.redbooks.ibm.com/redbooks/pdfs/sg246711.pdf (Technical and more detailed).
en.wikipedia.org/wiki/Ogilvy_%26_Mather#Ogilvy_&_Mather (Ogilvy & Mather advertising & marketing company).
Tags:
IBM, International Service Machines Corporation, E-Business, e-commerce, internet, online trading & marketing, Ogilvy & Mather, David Ogilvy, Edmund Charles Mather, ceramic mugs, earthenware, Staffordshire potteries, mug.
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