Tossing a celebration for clients, partners and buddies is not just a fantastic way to get together and have a good time– it’s likewise an excellent chance to let individuals experience how you work. From that point of view Konstellation’s yearly “Late Summer Party” is the single biggest piece of self promo the firm does.
The obstacle
Create a piece of work that engages guests and let them experience …
– … How imaginative and technically experienced we are
– … How the real life and the digital world can be looped
– … Just how much enjoyable it can be producing material for Konstellation’s Facebook-page
Konstellation’s starting point as a company is the distinct mix of strong technological skills, marketing thinking and an unstoppable imaginative “can do”- spirit. Constantly searching for new ways to bring digital into real life and vice versa.
The solution
To satisfy the challenge we produced what is as far as we understand the world’s very first and just GIF-machine. GIF is short for Graphics Interchange Format and is the name of the little animated pictures you discover all over the internet.
Outcomes
Apart from spontaneous reaction from party guests– which varied from: “Wauw! This is incredible, they made their own GIF-machine”, to more the modest: “What is G-I-F?” more than 370 GIFs were created in one single night.
Credits:
Innovative Director: Thomas Pries
Style: Bas Meister, M. Victor-Hansen
Shows: Morten Barklund, Mads Sülau, Sanne Didriksen
Hardware: Mads Sülau
Source