So you are running your ecommerce shop and everything appears to be working well. Nevertheless, you want to understand how individuals are connecting with your product and services. This could appear like a mystery but do not fret given that there is a method of doing it with the assistance of Google Analytics 4, Google Tag Manager, and some technical implementation that Julian will reveal you in this video. So relax and follow along while Julian shows us how to execute ecommerce tracking on your website.
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SUMMARY.
00:00 – Intro.
00:13 – Summary.
01:00 – What is an Ecommerce Interaction?
01:53 – What is an Information Layer?
03:36 – How to Deploy the Information Layer on Your Website.
07:09 – Sending Data to GA4.
10:42 – Purchase Tracking Example.
11:33 – More Information.
Source