When we meet ecommerce founders and company owner for the very first time, the first concern we ask is what numbers do they look at.
The typical action is: Their sales control panel from Shopify.
Don’t get me incorrect, Shopify is an excellent platform and has fantastic front-end metrics. However when it comes to understanding the financial efficiency of your service, it’s not the best kind of organization intelligence to run your service.
Why? It’s since profits is a vanity metric.
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Free of charge accounting and financing tools, see https://sbo.financial/
Take a look at entrepreneurial accounting book, Stark Naked Numbers https://starknakednumbers.com
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