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I'm Mexico Zeke Jones I'm theI typically like to say you know factthat most people won't have a clue aboutme I'm ex British Army and I actuallytook a bullet in the first Gulf so youknow it wasn't anywhere spectacular wasactually my foot but you know it's oneof those things that a lot of peopledon't know so our marketing team told meI had to put this up now I'm not goingto bore you with it basically the onereally one big thing that I want to putacross is that Bronto as a an emailservice provider we only specialize inretail so we don't look at anything elseapart from retail we've got offices inLondon a couple in the States big NewYork and LA and then Sydney and actuallywe're now servicing around about 1,600plus brands worldwide so the agenda andI am going to go through this at areasonable price because I know that youall want to have another drink or gohome is really to go through around 2702017 planning so what tactics retailersare actually using and what they'rethinking about we also did a white paperbasically it was a survey of ourcustomers around about 300 so I'll gothrough some of those copper you knowtop commerce marketing tactics and thenjust to summarize on the the white paperthat we actually produced so yourcustomers may have already startedthinking about you know what lies aheadin planning for 2017 well they may beproud of what they've actually done todate this year it's really around youknow probably looking at some of thecameras marketing programs that havebeen successful and what could theyactually do to increase revenue onlineso yeah you might ask yourself have theyprioritized the right commerce marketingtactic are they taking advantage themost effective programs for theirbusiness is there more that they couldactually be doing to reach out tocustomers to build or sustain a strongbrand and you know is their marketinggrowing in a sophisticated way that youknow they may not be missing or they maybe missing some opportunities so ifyou're curious bronto actually conducteda global survey of 300 retailers andreally what I want to do is give yousome insight behind the scenes of theirmarketing departments so we looked atidentifying the tactics that retailersare currently using and then the onesthat are more effective in actuallyproducing revenue so email is definitelystill one of the most effective ways toreach a retailer's target or withaudience it consistently dominatesagainst other taxes such as SEO SEO as asorry sem and social and it's all arounddriving that online conversation so thedirect marketing associate associationactually found that return on investmentfrom email actually rose from just under25 pounds i think was 24 pounds and 93pens to around about 38 pounds in 2016so if it's used effectively marketingemail marketing can really enhance theentire customer lifecycle so that'sreally from converting shoppers to buyto maintaining a conversation with themfrom a first purchase opportunity allthe way through to encouraging them toactually buy again and not surprisinglythe over half of the retailers that wesurveyed plan to either increase theamount of emails that they're sending in2016 and 17 and as you can see aboutthirty percent of them you know willcontinue sending the brand about thesame amountso those rail raised email volumes andthe increase for competitive inboxreally makes sure that you have toactually have a really good impressionand the more it's more important thanever to make sure that you are top ofmind in the inbox so for years theindustry has been talking about you knowthe number of key tactics that arereally important and when we're askedyou know what are the most importantmarketing programs that retailers shouldreally use we actually say three youknow the first three that you can see onthere which is segmentation a welcomeseries and then remailing so if weexplore a little bit more aroundsegmentation and some of the tactics ina bit more detail so segmentation allowsyou to deliver the most relevant contentto each customer and then use everysingle touch point as an opportunity tooffer additional value so a brand youknow that's using segmentation is closetLondon who are a womenswear brandthey've been designing and manufacturingin London for last 20 years and thebrand knows that you know every womanhas a unique style and by being able toactually identify and target thosepreferences will actually keep hercoming back so retailers who want to youknow personal style particular emailsit's all around getting the rightsegmentation so with an integration ofBronto with the magenta platform andthat platform was actually integrated byblonde creations one of our partnerswhat they've been able to actually do isto really leverage the data that they'veactually got and be able to setpreferences within the database so noit's not only you know looking atcustomers that are loyal to the brandbut it also enables them to know a lotmore about their customers and how theyactually interact with their brand sothey've divided a device adivided the database into a number ofdifferent segments and really it'saround creating automation workflows forall those segments so for example onesegment target shoppers who have boughtspecific types of clothing it's actuallya bodycon style dress and sends thememails with similar dresses so thesuccess speaks for itself where thesetailored emails have actually convertedhad a conversion rate that's 50 more 50times higher than any of their averagemarketing messagesso if we still look at the you know theWelcome series 74 74 percent of all ofthe retailers within this survey areusing them so it's a very focusedmessage that introduces shoppers to yourproducts it tells them why they shouldyou know care about your business andhopefully it'll inspire them to actuallymake their first purchase so the emailcampaign of Swedish fashion underwearand sports apparel brand beyond ball isactual one of the best practice so thisretailer sends a three-part email seriesto welcome new subscribers it introducesthem to the brand history and the bestsellers and then makes them part of thatbillboard tribe by transporting thebrand's value activities and also theattractiveness of the brand so as youcan see from some of the statistics hereis the click rate is at 232 percentconversion is up by 21 percent and therevenue is actually two hundred andseventy percent higher than thisstandard marketing emails so the nextone is reasoned remailing and it'sprobably the easiest way for retailersto actually drive more revenue so we putit simply what is remailing it'sbasically taking the exact same messagethat you sent maybe a week or two weeksago and basically putting a new headerto it and typically what we find is thatwhen you actually do that a lot ofmerchants are actually finding that thatthat type of remailing will actually getexactly the same amount of statistics ofopen rates and click throughs than thefirst one so the grow company which isan exeter-based retailer for babyproducts they actually introduced thebaby sleeping bag into the UK they usethis as one of their marketingstrategies so they basically say thatthey can actually paste the metrics fromthe first 24 hours of the send to ouremail a week later and as you can seeyou know those are some fantasticresults for them the interesting commentat the bottom which I thought was quiteamusing is that it's like printing moneyso by redoing this they can actually getthe same amount of riverthey were doing their first sent so whenit comes to measuring success the rateof retail marketing programs the mostvaluable benchmark to retailers isbasically is to use their own trendsover time so no one knows their businessbetter than the retailer's themselvesbut it's also nice to see where otheropportunities lie so if they're usingyou know commerce smarting techniquesthat other retailers found useful thenthey can be somewhat effective so as wecan see here the retailer's rate emailexclusive offers at around about 99% andcart recovery emails at about ninetyeight percent so those are really themost effective email tactics to actuallyuse so if retailers are not using thesetype of tactics now then really theyactually need to look at those as beingat the top of their list now a founderbaskets they can be a real source offrustration to commerce marketers butthey're also full of potential soshoppers who have gone to the trouble ofactually selecting items putting theminto their basket they are actually juststeps away from converting so they'vealready partially committed to making apurchase they just haven't given you themoney yet so london-based footwear brandHudson shoes they realize that revenuewas leaking from their site by not usingcart recovery so by bringing shoppersback to the items that they had left intheir basket the message actuallytriggered through a workflow thatautomatically sent them a message anhour later after they've left thewebsite so these highly effective emailscan actually generate a substantialamount of revenue and in this instanceit generated total sorry twenty twopercent of their total our annualrevenue from email with an averageconversion rate of twenty one percentengagement and which is two percenthigher than any average email thatthey've done beforebut with the work that we do withretailers typically we actually see thatthere's actually a fifty three percentincrease or fifty three times increaseon ROI from any can't recover email somost comments marketers will actuallyagree with you that personalized customexperience leads to a higher engagementand a higher conversion rate so howeverif we somewhat look at some of the theusage on the personalization tacticsthat would have been used some of themare actually quite low so the tacticsthat were least frequently used byretailers are reorder reminders SMS andmobile campaigns and gift reminders nowso they offer brands a great opportunityto meet the customers expectations andto truly personalized that experience sowhilst these may be lesser usestrategies within the converse marketerstoolbox they shouldn't really bediscounted so keep in mind thatsometimes the least used strategiesdoesn't mean that it's the leasteffective strategyso in fact when you actually askedretailers what their priorities are forthe future many of these tactics were ontheir list so the top three tactics formarketers in their future plans were VIPand loyalty dynamic content and apersonalized post-purchase series and asyou can see by the figures you knowthose are the three major ones if weretailers that are looking for an edgeover some of their competitors then itmay be a good place to start anddelivering that truly personalizedexperience customers want to be able tobe in the hands to actually have a smartand sophisticated comments marketing toactually deliver what they want theother thing you to do is to considerimplementing a post purchase campaign sothis is really to communicate withrecent buyers to try to get them to voteagain and these strategies often involverecommending items for cross sell upsellor even offering discounts so one of ourcustomers so we just brand dr. denimthey focus on 20 to 30 year oldcustomers they don't want to just emailthem just you know sell to them but theyactually want to add something differentand something to their lives on a dailybasis so they use your email as achannel to get more traffic to thewebsite and sell in a smarter way sothey actually focus on editorial contentso again through the integration oftheir magento ecommerce platform withBronto email and also nostospersonalization they're leveragingcustomer data such as purchaseinformation order history and its postpurchase email and then the day afterthe purchase from that customer theyautomatically receive an email askingthem you know are you looking smashingdo you like the new clothes and based onthat it's around pushing them through tothe website and giving them somelifestyle orientated editorial sectionsthat really can inspire them to theirbrandso here's a question can you guess theamount of the SRO the average number oftactics that are being used by retailerstoday is it one two three four to sixseven to nine or nine plus no it'sactually 7.2 so as you can see there's awide variety of tactics and tools toaccelerate business growth so how manyyou should retails have implementedwe've actually seen in our survey thatretailers actually employ an average ofabout 7.2 the number of tactics that isused varies actually by company size andreally it quite interesting the largercompanies so those that are actuallydoing over 100 million in annual saleshave few program a few fewer programs inplace and as you can see it's aroundabout 6.7 in out on average thenmid-sized companies so there between 10and 100 million in sales are using eight18.1 and then it seems that that'sactually a bit counterintuitive so howis it possible that larger companies areusing fewer less commerce marketingtactics so it's actually likely thatthose organizations with presumablylarger overall marketing budgetsaugmenting their conversations withother tactics so they may be using youknow some of the traditional offlinemarketing online advertising and alsoother content so it's also possible thatlarger organizations the lack theflexibility and also the agility toquickly deploy a greater diversity ofprogramsso looking at the finders by sector thepressure of a crowded market andexpedition of multi-channel consumers wecan see that driving clothing onautomation brands in particular todeploy greater number of tactics butusing an average of eight point five andeight point four respectively retailersin those sectors feel that you know thepressure is greater on them from acompetitive perspective and thatactually then pushes them to exploremore opportunities to create revenue soyou can see those particular areas areactually using more tactics than any ofthe others so email continues to be thekey route for revenue and it's going tosurely increase as brands become morecreative in their own tactics and havingan effective commerce marketing strategyin place is really vital to maintain andgrow at retail customers relationshipand above all it actually staying closeto the consumers behavior will enableretailers to evolve with their customersthe more ways to that are available toactually understand customers and meettheir needs but it's also to continuetracking and benchmarking the success ofthose programs and by implementing newtactics they're actually going toresonate with retail audiences so ifretailers want an immediate impact onrevenue then really they've got toconsider these five basic money-makingtactics if they haven't already sothey'll be able to make a more positivebrand experience and boost the bottomline by using segmentation welcomeseries remailing car recovery and postpurchase and again it's around continuetracking and benchmarking your successso as i said i would keep it nice andshort and make sure that it's underneaththe half an hour i was allocatedyou

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all right good afternoon today isOctober 15th 2019 and this is the learndigital advertising internet marketingnews my name is Rick Maggio with learndigital advertising comm and today I'mlucky to be joined by mr. Ricky Shockleyfrom Shockley marketing.com and mr. JoeFortunato from company man studios.comthank you guys both for joining todayglad to be here Ricky real quickshameless self-promotion tell us aboutchocolate marketing quickly great andJoe company man studios we are a digitalmedia production company based in TampaFlorida and I am the digital marketingmanager for the team so also make surewe get eyes in front of all the greatcontent we produce all right very goodall right jump right in we got abouteight stories today a couple weeks worthof news we've been on vacation but herewe gofirst thing we're seeing and I think youguys have probably been saying this alittle bit too we just need some testingon Google side for removing URLs fromthe search engine results the we got ascreen capture on top which I think weborrowed from an internet resource and Icannot quote right now but we did youknow it's interesting because we'reseeing an icon we're seeing the businessname we're seeing structured data itseems like sort of appearing in place ofa you know website URL guys I'm curiouson your thoughts I mean it feels alittle bit like it's about time thatthat results got a little more robustthan just showing you know really longugly URLs um have you seen any of thisand do you feel like there's any impactwe'll start with you Ricky yeah to meit's just an issue of aesthetics I don'tknow that it has much implication otherthan that I think it looks cleaner itlooks nicer looks more organizedprobably helps if you've built a rantthat have that recognizability in thesearch results other than that I don'tthink it's a huge deal to make yeahyou know and one thing just to playdevil's advocate on I think by notshowing the URLs anymore it takes away apiece from the user to be able to kindof use their own decision-making to lookat the validity of a result especiallywhen it's in something that maybe you'renot really familiar with you know a lotof the time you'll see like in thisexample you can at least tell what a UKsite is – not a UK site but that's onething that kind of popped up in my mindis I tend to use the URLs to tell me isthis legitimate or is this just somesite that figured out how to game theSERPs yeah I'm a little curious you knowI think of you know all the nefarioussort of review websites out there andthat sort of thing and you get kind of aclue as to what you're clicking throughto just buy the domain name and thatsort of thing and you know maybe aRicky's point – like if you haven'tbuilt a brand is this going to have abig impact obviously out of our controlis se owes but you know something tokeep in mind and maybe another reasonfor you know brand strengthening andmaking sure your favicon is in place toget the icon there or if that's throughstructured data I'm not even really sureyet but it's a small little change but Iwill be interesting to see when thatcould push fully out have you guysactually seen it in daily searches atall I've noticed it once or twice I canput it I want to say it was actually amobile and I noticed it aloof I thinkit's the word there yeah so yeah no I'vegot tried like 30 private browsers theother day to try to replicate it to getmy own screen capture because Itypically like to search for cats forthis show and show cab results but I wasunable to find it a second time but Idid see it one time and that's whatcaught my eye originally we'll jump ontothe next thing you know a little thingwe noticed in reddit Google's unofficialannouncement that HTML sitemaps meannothing is this a surprise to anybodyno not not to me and you know really mybig takeaway from this is I really likehow John Mueller is being moretransparent with these you know kind ofSEO pieces that play into how to bestget along with Google when I first gotinto the space and was dealing with MattCutts it seemed more like playingWhere's Waldo or like reading a dr.Seuss book understanding what he meantwith the things that he would say butyou know it's and I think we'll get intoa little more in the next topic as wellbut I really appreciate how forward thatJohn has kind of started to takeGoogle's approach to to these sort ofthings yeah it's a pretty direct answerit's a good point I'm kind of shockedthat John Mueller is hanging out onreddit and I'm not a hundred shirtthat's his account but the examinerseems to think so so we're gonna go withit that actually did you check some ofthe posts on that accounted it's eithera good look-alike or good good littlesnippet there so you know the next piecehere is to take me a second to cue thisup because I'm not all that professionalon this one but here we go just a secondgentlemen this next report is basicallyabout a new service that Google'soffering it's very similar to what youget on Lda here on a weekly basisalthough we cover all the internetmarketing news but Google becausethey're making so many changes decidedthat John Mueller and others Mueller hewill he will deliver the updates viaYouTube video and we have the firstvideo here everybody interested inhearing it yeah that's rolling all righthere it goesand can you guys hear audio on this nowell I mean let me turn that on realquickwell fellow listeners my name is JohnMuelleryou should watch for digital advertisingsnooze interesting did you did thataudio kick in for a second there I'm ohyeah newbie animus like I can't seemcrystal-clear very uh very confusing tome yeah so I encourage people well howthe link below the video to check thisout but it does deliver all the newsit's way less exciting than what you gethere on Lda and we cover all the otherstuff too but it is interesting to youknow come and start getting theseupdates and from the LDA standpoint thisis something we've always kind ofwondered why it didn't exist in terms ofjust from all the changes in ourindustry trying to keep up with themGoogle obviously doing their own andmaybe some other services will suit nowbut yeah check out the video I thinkit's just one so far up there nextFacebook news click to message is a newcall to action in story ads so before westarted recording I expressed my lack ofexperience in running Facebook story adsI'll leave it to you guys but obviouslya few different calls to action in thesetype of ads this this new ad unit is Ithink a swipe up is what I read to sortof message the advertiser any thoughtson whether this is something you'vereally been looking for it's andadvertisers are specific to story ads oryou know just kind of another option Joeoh sureso uh you know one thing that I had tolook forward to with using this I have aclient right now who is in the storagespace and they get bombarded withquestions on you know simple things fromwhat time can I pick up what pricingsort of things and this this gives us akind of unique new format to get throughto younger people who really have beenthe core of our customer base so I lookforward to building out some stuff withyou know CTAs and messaging thatsays that you know swipe up and you'llget an answer within 30 seconds yeah Ithink Instagram specifically is kind ofan instant gratification platform so Ithink these two should play really welltogether I look forward to using themstart a conversation especially whendealing with lead generation a lot ofthe clients that I work with this iskind of a low-friction way to start theconversation without anybody having tofill out four or pick up the phone youknow this integrates with like the chatbox the automated chat obviously youwill use something like mini chat withthis to send automated I actually wasjust reading up on many chatsintegrations and it should work Ihaven't tested it yet I'm actually inthe process of building a mini chat botfor the storage clients I just mentionedbut hopefully by the next time or nextcouple episodes or so I'll be able toreport back on how the two play nicelytogether if you have any concerns overif you take like a high ad budget clientand the sheer volume of messages thatyou might get because to me this isreally low-hanging proof this is like agreat call to action this is somethingthat Google's never been very good atthey kind of run it through they've donethe text message you know sort ofvariation of this and I've actuallynever run it and I think not a lot ofpeople have for a lot of reasons butlike how do you manage a situation whereyou're going to now have 30 or 40 or 50or more messages per houryou know etc like it seems like thevolume could be really high in a spacewhere you've got you know 10k a day plusbudget my hopes are that many Bottle beable to filter through a lot of thatluckily with the storage hyatt we'relaunching just in the tampa st. peter sowe shouldn't see too big of a you knowflood of messages right away but they dohave very aggressive growth plans withinthe next 12 months to being like what'sit like 15 different big markets all upand down the east coast so luckily theyhave a pretty solid customer serviceteam already in place so I'm hoping Icould just pass off that's not afraid towrite to them and not have to worry toomuch about saying hey you know we got toget our response time down underfive minutes or whatever but yeah Ithink people will use it will peoplefollow up in the messages maybe not whatthey call instead probably well I'mgonna send a bunch of messages as I seeit just to see I'm really yeah hopefullyyou can time that call to action to Idon't know if there's maybe a timesetting because obviously no one'ssitting in a room to answer call centeror wherever you try to route these seemideal to put some sort of time settingon that as you do with like callextension and Google Ads and that sortof thing ya know I jump on the nextlet's talk a privacy gate and Facebookand I define privacy gates you heard ithere first an Lda basically privacygates what we're talking about here isGoogle's or Facebook's sort of launch ofgiving the users the ability to blockoff-site activity tracking and just torecap this story we did report on it afew weeks ago and now this is like theglobal rollout and I was curious to getyour feedback on this but you know it'sbasically the ability to just eitherblock or clear cookies from outsidetracking now that it's rolled out fullyyou know what do you guys expect youknow we had other people on they kind ofget their feedback I'm often becausethis is not a default setting and it'snot something that Facebook really likewhen you log in that they're sort ofprompting you for at any point which isI think a really good thing you know howoften do you think people are gonnaactually use this and you know if theydo use it you know what is the future ofFacebook advertising look like is thatsort of a key component to why ads workso well there at least in my view westart with you Ricky any thoughts on youknow what that impact could be yeah Iwould assume it's gonna be aridiculously small fresh and then unlessyou get something viral going aroundwhere this turns into a bigger deal forthe first viral privacy issue that'sactually real the pros through Facebooknewsfeed I don't see many people doingthis I think I echo the sentiments thatallow you expressed on the last episodewhich is I personally like and that aretailored to me I bought this walletright here often Instagram it so I likeseeing things that are tailI mean it makes sense do you want todrop a company on that this is a forestand hero his name I mean ever before butno I like that I don't imagine too manypeople are going to be taking aproactive step with disabling yeah justahead on set I think a lot of a lot ofthat ability already exists that thatpeople just aren't using you know youcan go through and remove yourself fromas many different interests and stuff asyou want sorry I'm getting a conferenceline buzzing you can go through andremove yourself from interest from fanpages from all of that and people don'treally care to go through it they'drather you know post a comment sayinghow did Facebook know to serve me an adabout something that I googled two daysago and forgot yeah yeah so until thatcommentary really you know like rickysaid so that commentary really startsleading the charge I don't think manypeople will will even be able to reallyfind the tool I challenge them to finditValencian Rose this old marketing andthey were talking about somethingsimilar to this they were talking aboutthe the idea that this to shift so farin the other directionthese companies are essentially payingyou to access your data at some point sothe interesting to see how that springrolls out so where this becomes moremainstream thing that these privacysettings are automatically enabled andthen thereby allowing people to use yourdata to market you you're actuallythey're actually paying you a smallstipend per month they start your useractivity or something on that nature soit'd be interesting to see where thatprogresses to I love that concept youknow and it exists in a very differentformat if you think of like Ebates orsomething like that that pays you toshop through them because they'regetting paid by the vendor you know it'sjust sharing the love a little bit whyshouldn't we all get a little bit ofmoney back but at the end of the daythese prices just get marked up to payall these you know if he's toessentially mark it so I'm hoping itdoesn't have to come to that I sort ofthink that free content should shoulddrive yeah it's what drove web yeah IagreeOh free content your try see some adsget updates on your neighbors dogs youknow brash or you know whatever so yeahthat's it's we'll see what happens Imean it's the global rollout we had itin the u.s. already I don't know howwe're gonna quantify it I just don'tknow how we're gonna be able to say welost this much opportunity as a resultof that I don't think Facebook's goingto be sharing one thing that I saw wasthat even though they'll allow you tostop the tracking off of Facebookthey're still going to collecteverything that you do on Facebook and Iimagine they would probably maybe evenscrutinize a little bit closer just sothat they're able to report back toadvertisers and to shareholders that youknow ads aren't suffering because of thechange only essentially retargetingaudiences then that case so it's reallyonly retargeting ads that are affectedby this rollout in the first place wehave to affect look-alikes as well rightI mean yeah oh geez look likes I thinkthere's some there's some interesttargeting you can do based off of sitesthat people visit as well so I imaginethat would probably take a bit of a hitwell we've more to come we'll see Ithink we'll be talking about this a lotmore in the future it's it's a bigchange but again it's if these networksdon't please themselves this will bepushed upon them and I think this is agood step to doing this and you know wementioned in previous episodes you knowGoogle's kind of got this sandbox sortof like chrome framework you know aftera Firefox went and said we're gonnablock Google Analytics and certain typesof cookies you know Google kind of cameout and said you know let's let's createa framework for this we can't justblanket make these statements the webneeds this to survive free content needsto needs advertising right now so unlesswe all want to start paying for thisstuff now we hope this gets policed allrightnext up alright so this is a Googlesearch console change here and it'sbasically there's three different waysthat videos are mostly showing in Googlesearch results now and the first is justregular search results you can also tapover two videos in addition to that nowdiscover is becoming a thing and nowdiscover I'm not an Android user butit's it's sort of a default setting onsome Android devices also on the Googleapp you'll get sort of suggested contentand that can be video it can also be inother formats as well but there is somevideo there and to start to givewebmasters a view of this what Google isdoing as a few upgrades to searchconsole the first piece that they'rereporting on has to do with like theenhancement report so this is the partof Google search console where you canif you're passing for example productRich Snippets Google is going to kind ofgive you an idea if there are any errorshow many products they're seeing thatsort of thing so really unrelated to theactual traffic to this content and moreso just than letting you know howthey're digesting it but what theyopened up to now is a little more detailon video and I've got a screen captureof that it's the learn digitaladvertising Google search console thereand you can kind of see the you knowgreen trend with how many videos theyfound as well as just specific videosthey found and the item name and thatthere's some filtering ability there tooso just a little more visibility interms of what Google's actually seeingyou know in the second piece to this hasto do with the performance reports thereason I wanted to bring this story upbecause I know we're not huge at leastI'm not a huge video advertiser or ormarketer in that sense but what'sinteresting is that discover the productso this is not Google search resultsGoogle discover product the suggestionengine essentially is getting its entireopen section of Google search consoleand I know that at least from themetrics I see I don't have a lot ofsites that even see a lot of trafficfrom discover we were able to find alittle blurb here which we'll see therein a couple days and the traffic wasreally nice you know it was fine but Ijust wanted to get your feedback on youknow discover as a whole doyou use it and obviously just with videogetting you know more detail on that youknow what what is any any implicationsor anything that you can think of sorryyou Joe yeah I look forward to beingable to use this you know as a digitalmarketing guy at a video productioncompany this is kind of like you knowgiven me the other teams playbook so tospeak on on what's going on with thesevideos that we produced for clients I'veonly been here for a couple of months sowe haven't run any large-scale video adcampaigns yet but knowing that I havethis in my pocket is definitely gonnagive me a little more confidence tomaybe ask for a little bigger budget toto run so they're not to mention on anSEO side to start figuring out you knowwhat what are the pieces to optimize fordiscover yeah because you're not limitedto what you can do on YouTube doingoptimization just through that platformspecifically this is what I assume isgoing to be mostly on on-pageoptimization that you know just as yoursite gets crawled and these videos getrecognized and whatever you kind of getyour structured data in place is gonnastart to feed into this discover feed aswellmm-hmm riki any thoughts news everymorning especially with the Google pixelfor launch was today and you get moreand more people using Google productsespecially on the cell phone work and Iwould expect that will continue to growand as that grows new people obviouslyusing Android already that the Googlediscovered feature in terms of how manypeople are using and I would assumetheir own increase as well so somethinginteresting to keep an eye on for sureyeah definitely I know that I and totouch upon some of that a little bit youknow I definitely misinterpreted thiswhen I first started seeing somediscover traffic coming through on asite and I can say as an SEO I've seenvery little of it so far but it's veryinteresting to me what the capabilitieswere you know we had seen like you know50 75 hits for a couple days and thenjust disappeared but you know I hopewe get enough sort of feedback throughthis tool to really know how to handlethis tool and how the market through itbecause it is a it's an organic Googleproduct that has nothing to do withsearch essentially and that's kind of afirst they're Google's the big thing issearch and this is just something wherethey're trying to play the social mediathe Facebook game essentially you knowdetermine what's relevant to you basedon all that data I think it is very timesensitive to it's almost like a like Ithought it was mainly a news feature Ido see articles in there that are olderso I think that would explain the windowof a spike and the drop-off it seems tobe very kind sense of a lot of newsrelated contents and they're recentlypublished Ricky do you notice that thecontent that pulls into your discover iskind of based off of search history oryour search history and websites you'veinteracted with to feed that contentthat seems to be the vast majority of itand then I clean play around quite a bitwith the features so they'llmisinterpret something it'll be a topicthat I was interested in but it'll be awebsite of different City that I have nointerest in following and they'll startshowing me news from that website andI'll Taman that automation that they allshow me news for that specific websiteanymore another mill and I still want tohear your news about this copy but notnecessarily news from that specificwebsite so I'm constantly using thelittle Toggl features I want to see moreand less off it's interesting well I'mcurious to see how that will othersresults will improve for you personallyand you know maybe based on where yousaid if it's so time sensitive maybethat optimization at least initially isjust focusing on news you know thingsthat just occurred we actually the onevideo that caused this spike was not atall time sensitive it was a tutorial butwhen I looked at the queries driving thetrap her actually wasn't in query basedit was just a tutorial like and I waslike ol why is how are they because Icouldn't make the connection between howa specific tutorial was getting into adiscover feed without any sort of searchno aspect to it and Adam will stuff tosee if or Simon look for those anomaliesand try to share them in future videoshere to see if we can if we can come upwith make some sense of it as soon as wecan right alright next I want to talkabout Amazon search share emarketer cameout with this I know Joe you mentionedbefore a little bit you looked into thisa little bit but Amazon ad revenue inthe u.s. is moving up to about twelvepoint nine percent which is about doubleBing which is kind of amazing in and ofitself now we're not talking aboutproduct shares sells we're talking aboutactual ad revenue through the Amazonplatform from Amazon merchants doublethat a big and obviously taking sharefrom Google how does that happen likehow in the world does Amazon kind ofcome out of nowhere and basically crushBing and I'm actually a big fan I'mgonna say you've watched these in thepast like Bing has come a long way inthe past six months into making it likea feasible ad network but that user baseon Amazon I guess it's just too strongwhat do you guys think I think a lot ofthat kind that could be attributed toyou know when Google first kind of roseit was if you needed something yougoogled it now that Prime is availablewhere you can get same day or next dayshipping really any sort of productsearch the impressions are going throughAmazon you know your Amazon in it youknow Amazon me of pack of diapers Amazonme a new pair of shoes where thatplatform and then you know I think alsowithin the next couple years willprobably see in the number four and fivespot something like Walmart or Targetwhere you know people are just takingthat product search away from Googlewhere Google shopping isn't the mostuser-friendly kind of way to browse inand out of you know a single source topurchase something from and I thinkwe're gonna see those sort of thoseecommerce search based platforms wereally start to take away more of thesesearch impressionsit's a good point I agree with throughthe Walmart especially that statementabout Walmart that's that's the next Ithink that's the real Challenger at thereal contender yeah performing searchesyou mentioned the Amazon anything mightbind something I'm pretty much going toAmazon we are paper towels we areare–those paper cuffs on Amazonbasically any toiletries shampoo we haveon auto delivery and then you knowsailing away fairly we just moved intothis condo that we bought several monthsago and we need a new piece of furniturewe go streets and we've barely beenskating over Google for furniture pursesbecause we built that you knowconnection with the brand we care weknow a pretty decent piece of furniturefor a good price so I think it's just anincrease and fragmentation of searchprobably well I got a connection atWayfarer if you buy anything else thereso hit me up so I'm gonna ask a dumbquestion and if not most connector thisis quality content we're giving hereVerizon media and Yelp are on this listhey who still advertising on Yelp and beI'm just confused by what Verizon mediais running what product is that I find alot of media I don't know what my myonly guess would be a Display Networkbut they have across there the othertheir phones and whatnot that and that'sjust throwing a random a random guessout in the dark because I don't know ofthem owning any other sort of medianetworks that you know could it bePinterest I don't know if there'sVerizon is Verizon in the social mediagame we don't know about it if I had toguess the four and five spots there'sprobably like a hundred other placesthat are all one point seven nine ninenine and one point seven nine six thatthey just happen to round up those twoin there because there's no way thatYelp is is still you know be nowPinterest or you knowit's got to be quite a few other searchsort of platforms that are up there theydo email our agency like three times amonth so an aggressive sales team forsure maybe it just works but in scale Imean we're looking at almost one thirdof things at revenue that that's just atotal mind-blowing thing to me because Ihave personal negative feelings aboutYelp in their value to the world but yeswe'll see how these numbers change Ithink they were expecting Google to dropto about 70 percent by 2021 is whatemarketer something like that studyinstead so you don't see what that goesand I'm also curious how the new GoogleShopping not that it's new but you knowthe relaunch or whatever you know howthat starts to play into this Googlebeing able to take more back from Amazonbecause I actually think Google ShoppingNetwork can possibly rival Amazon itsown right but Google seems to be takingall day to get that thing out there andAmazon keeps keeps coming out withdifferent ways for you know even ifyou're not selling your product onAmazon they'll allow you to run offsiteads that look like a product list thingI think it's only a matter of time untilyou almost can't tell the differencebetween one or the other and everythingis still purchasable through that nativeAmazon you know kind of biosphere thatthey've created I know it makes me thinklike I've won Amazon client does prettygood amount there and we do buy ad spacebut they're an FBA client so the marginsare so low that the ads have to thereturn on the ads have to be like 10 Xto even make them make sense because mytime Amazon takes all of its fees youjust kind of whittled down to like justspinning wheels basically you know I'mreally curious because Amazon fees seemto be getting higher and higher how thataffects those ad sales and people areeven paying attention there but it'sactually very complexanalysis to do is to pair that ad spendwith all the fees specific to orders andproducts and timeframes and everythingbut you know and how much of this isjust I'm relying on people just notreally quantifying things maybe as muchas they could well see what happens Iguess I had just one story today this isjust a notice we got recently fromGoogle wanted to share if you're runningsmart shopping campaigns previously whatGoogle would basically do is rely withinGoogle Merchant Center on your countryof sale and we got a little graphic upthere showing how that pulls into Googleads and that's how they determine forthe most part where to run ads beginningin November though there's a separatetargeting feature which by default isset to all countries and territories sowhat you need to do before November isswitch it to your country if you want tosort of restrict that otherwise you canleave it as this if you're a worldwideseller we think it's a really big dealbecause I think that that will adverselyaffect a lot of smart shopping campaignsI wanted to make that'll make you awareof that I thank you guys for joiningtoday you know we'll we'll see you againsoon in the future but Ricky Shockleywith Shockley marketing thank you verymuch a Joe with company man studios seeyou guys back soon and subscribe belowring the bell visit us at learn digitaladvertising com thank you very muchthanks Rick

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CHECK OUR COMPLETE WHOLESALE PRODUCT RANGE
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Hello everyone in this video we are going to talk about how you can add sales entry in Tally if you wish to sell products online.

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Once you understand the basics of tally and how to add a bill that is a purchase bill in Tally for all the Purchases that you are doing to sell products online in marketplaces like Amazon eBay Flipkart ShopClues Paytm Snapdeal then now it is the right time to understand how you can add a sales entry for all these Marketplace websites.

You must understand that you have to add every invoice that is generated in Marketplace website like Amazon eBay Flipkart Snapdeal ShopClues paytm and put that in Tally sales so that at any given point of time you can check how much sales you are doing and how much returns are happening and how much for change your doing and overall how much profit you doing in e-commerce business.

As shown in the video it is not that complicated however, you need to be very careful in selecting the ledgers and sales account because the entire E-Commerce business is depending on the tax factor.

If you have any questions regarding the Tally or how to add bills in Tally for anything that sort then please do not hesitate to ask the questions. I’ll be more than happy to answer them.

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You may refer to the below links for other similar tutorials.

How To Add Purchase Invoice In Tally To Manage Ecommerce Business

How To Create Product Inventory In Tally To Sell Products Online

How To Maintain Ecommerce Business In Tally. Starting Tally Tutorials

How To Create A Company In Tally For Ecommerce Business. Tally Tutorials # Part 1

HOW TO CREATE LEDGERS IN TALLY FOR ECOMMERCE BUSINESS Tally Tutorials # Part 2

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