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hey welcome to the essential truths ofinternet marketing that never changesI'm Dave Dee from GK I see and here wehave Mr Dan Kennedy enthusiasticenthusiastic they are because you wereso nice to them before oh yeah beforethe camera rolled yeah Wowwell we have for our ever beenthusiastic if they're not verygood-looking so you got to kind of bringsomething you absolutely do well we havean incredible program planned for youtoday it's four hours of Dan teachingyou what he knows about real the realtruths about internet marketing so Danassumes the two through the tubes wellbecause the here's the truthalmost all the big name gurus that youknow if internet marketing go andconsult with Dan they pay him eighteenthousand eight hundred dollars a daythey hire them to do copy and all kindsof things so what we're going to betalking about here are things thatactually positively work and we'llcontinue working so we're not talkingabout things that are going to come andgo or the newest whiz-bang trick we'retalking about fundamental directresponse marketing principles that youcan use on the Internet so Dan thisfirst segment is called the foundationsof internet marketing and so I want tostart with this a lot of people thinkwhenever there's a new media that iscompletely different that everything'schanging that this is going to wipe outall the other media talked a little bitabout that well if you live long enoughyou will see that and you will hear thata number of times so as you say it isalways thought it is always believed soevery time something came along aboutthe only time it's ever been true Ithink is is the destruction of silentmovies replaced with sound that prettymuch actually happened although a coupleyears ago wasn't getting me one rightone of the Academy Award but um butother than that so everybody hasbelieved it as radio happened as talkradio happened as satellite radioeverybody has believed it about everymedia it's never really been true hardlyany media has actually perishedgenerally speaking theyhave gained reinforcement assistancefrom each other has has they have grownI think the big caution to watch out foris sort of the Wizards of the new mediain whose best interest it is to have youbelieve that there are new and prettymuch incomprehensible rules for the newmedia because otherwise they're not asnecessary as they would like to be andso from a foundational standpoint mediais a toolbox and it gives as we addmedia it gives us more tools but itdoesn't really change the successfulapplication of the tools and it'ssomewhat dangerous to buy into the ideathat it does I think some of the peoplethink that you may be anti internetwhich is completely false now there's adistinction between personal bias andpragmatism so from a personal standpointyeah I am anti Internet right if I andthere's sort of an increasing littleconsensus growing you know that it maynot have been the best thing to let outof the box from a societal standpointand now from a security standpointthere's an editorial in the New YorkTimes literally today as we are aredoing this by somebody who who is wellrespected and not viewed as a as an oldas a grumpy old man who is reallytalking about the security problems thatthis thing unleashes and I so I don'tcare for it personally and I don't useit personally and if I want somethingfrom Amazon that's what a post-it noteis for and in a fax machine yeah and afax machine but but that's personal youknow from a business standpoint againit's more tools in the toolbox so I haveno pragmatic objection to any of itand in our businesses as an author andfor clients make a great deal of use ofit and not grudgingly and in fact Iwould I would like some of what peoplebelieve to be true about it now to betrue so if we really could for exampleeliminate the expense of offlinemarketing and get the same results withonline only I'd be the first guy in thecheering sex section that doesn't happento be true but if it were true so now Ihave no application bias against it infact in fact like you said you we use itfirst of all in our own business you useit as an author you every every one ofyour clients I have won you it yourclient doesn't use it I have one clientwho does absolutely nothing okayonline but but only one everybody elseis you know somewhere between knee deepand shoulder deep in itmostly integrated right but but I have acouple clients who are heavily weightedsure to online sure and I think one ofthe best things I've heard you say oneof the greatest distinctions was thatyou don't know how to make the printingpress work either so talk a little bitabout tax I think a lot of people gethung up on yeah well we were so we wereat a seminar Joe Sugarman seminar forthose of you know Joe and this is someyears ago and Joe encountered aMicrosoft executive on his morning walkon the beach who he invited to come inand talk to us small group and smallgroup of direct-response small group ofhello response heavy hitters right andso sitting next to me was a guy at thetime who was probably probably sell himwith his entire client base selling moregoods on QVC than anybody else on homeshopping and so we come back from abreak in the Microsoft guy has paperedall four walls of the room with diagramswhich you know is not a good sign and heproceeds now to describe how the tubesworkand after about 15 minutes the QVC guystands up and says Kennedy doesn't knowhow a lumber mill works either the guydidn't even like get it but the pointwas I'm mailing paper and ink and Idon't know how we get to paper and inkhe's selling 100 million dollars worthof stuff on TV and he has no idea howthe signal gets from here to Martha'shome you know nor do we care right Imean so there's there's the technicalwhich generally speaking marketingpeople always have somebody else do thetechnical you don't go run the printingpress right you don't you don't youdon't make the signal move there'speople sitting over there who know howto do that neither you or I could go dothat I don't think you could go do it sowhy would we need to know this right Imean so I got the part that makes youthe money that's exactly not the partthat Mitch makes makes you the money solet's talk a little bit about by the wayyou can even get in your wayokay so the people who come to this fromthe tech side and are and think becausethey understand the tech that they aresmarter than those of us who don'tunderstand the tech you know run therisk of being monkeys with typetypewriters trying to do a novel rightyeah got it let's talk about nodisrespect to you monkeys over therewith the typewriter you know you're justendearing yourself to everyone youhaven't insulted the viewing audience of5,000 people yeah we'll get therethat'll get we'll get there so that'sfour days young so one of the key thingsthat is having a good online marketingis having a good direct response websitewhat are some of the key elements thatyou need in a good direct responsewebsite and are there different types ofwebsites for different businesses yeahand I'm kind of going to run throughthat right when I get over there butyeah absolutely there are first of allthere are reasons to have non non directresponse sites and there are legitimatereasons to have them as long as youdon't expect them to create responsebecause that's not what they're forrightbut yeah there's all sorts of differentsites and and when you get into directresponsesytze has in any other media again whereyou're going to put the word directresponse in front of it it dictates thatit function in a way that creates directresponse so that's really the biggestfact is if the site is engineered in anyway that interferes with distracts fromthe derails the completion of an act ofresponse then it's not a true directresponse site and and a lot of peoplewill we'll turn that over to people whoare again not direct response people andwill sort of bow to what they now adviseright because they're confused by the bythe knowledge ecology and they believebecause it's a different media thatdifferent rules apply and again this isa new you know I mean the Yellow Pagesfor years tried to convince everybodythat different rules applied to a YellowPages ad then to an ad say in anewspaper or magazine and they tried todo that mostly so that the Yellow Pagesad would not be held has ruthlesslyaccountable for responses so you knowJohn puts a newspaper ad in on Tuesdayhe expects results on Wednesday so theYellow Pages folks really didn't wantthat sort of day-to-day expectation youknow and so people like me literallypioneered direct response Yellow Pagesads that were held to the standard andpurpose of does this drive directresponse does this element drive directresponse if it doesn't why give up anyreal estate to it and the other dangerwith websites is the idea that there'sunlimited a real estate so if we buy ifwe're paying for a full-page ad in amagazine a we have limited amount ofspace and we've written a check for itin every word matters every word mattersevery square inch matters and graduateand people sort of understand that wherethey're not directly writing a check forit and there's an unlimitedMount of it which is basically a websiteright people get kind of sloppy aboutconsidering every square inch every wordevery page every function is this movingus to direct response or isn't it movingus to direct response you talk aboutthat a lot with email too which is partof internet marketing obviously we'reyou know kind of we have to send out asales letter we've got to pay for thatletter to go out we've got to focus inon every little detail when somebody'swriting a check for 2,000 or 20,000 or$200,000 depending upon their businessfor stamps let alone the printing andyou know all of that they tend to beless casual about it then when they canslap it together push a button and outit goes right the hidden costs of allthat are that you are using up customerand audience interest and so you knowwrite a check for that but if you doenough bad sloppy hasty unthoughtfulcommunication gradually people stoppaying attention to you at alland that's very very expensive so you'renot writing a check for it but whatyou're saying is it is coming out ofyour pocket it's coming out of yourpocket yeah it's coming you will all ofItaly have to write a check becauseyou'll be digging yourself out of a holeyou suddenly fight find yourself eeehand then even more insidious or the guysthat say oh okay I heard that Dan say Igot to go offline so I'm going to do itbut then use those same sloppy tacticsthat they're using online to put it inthen they say well it doesn't work wellbecause you know the number probably thenumber one cause of failure andmarketing is under estimating thedifficulty is Rask rightand unfortunately online encourages thatunderestimation more than offline butthe people who have survived as onlinemarketers only and actually have beenone step away from spamwhich by the way so I just quoted it I'mnot gonna remember it exactly but Ithink it's 134 billion emails and 86billion of them are spam so if yousubtract that and then you take out thepersonal stuff me emailing you a jokeand you take all that out and you takeout the porn industrythere's like 12 commercial emails leftat the bottom of that pop but yeah theguys that have been living on it's freeso let's send a lot of it and let's notworry about tiny response percentage ordiminishing response percentage and areaction to the diminishing responsepercentages let's send more rightexactly let's send more and let's sendmore and let's send more and you sawcycle of one a day to two a day to threea day to five a day all that doesbecause it is still fundamentally theequivalent of a phone call or a knock onthe door right and so if you come aroundthe neighborhood and knock on the doorswants and that doesn't get you theresults you want and you try knocking onevery door five times a day that willstill not get you the read it willultimately get you banned from theneighborhood but that's exactly whathappens great fantastic so you talked alittle bit about websites you're gonnago show some shar you ready to talkabout saman show something fantastic allright do it all right let's hear it forDan Kennedynow while we're waiting for Dan to getset up and get ready here we do have avery special offer for you if you wouldlike the DVDs and the CDs of today'svideo training absolutely unedited uncutso because there's gonna be so muchgreat information during this four hourperiod you're gonna have the opportunityto get it in addition to that as part ofthis package you're going to get amanual of today's training now this isnot just a transcription this is reallyit's edited it's enhanced making it veryvery easy for you to use in addition tothat Dan's going to be showing you someexamples we have so many examples toshow you that quite frankly we can't fitthem all in we would be here for threedays so there's a hundred plus pages ofexamples that are do not make it intothis training you're going to get thatas well on top of that there's a bonuswe have our head copywriter right nowtaking live notes during this trainingyou're going to get a copy of his notesand which are really really goodprobably with some of his insights aswell there's also a number of differentbonuses that you're going again and youcan see all of those right online nowreally important we've got a specialbonus for you just for people who investin this package today and that bonus isa teleseminar that Darcy Juarez andmyself we're going to be doing a followup advanced to tell us some what I willbe doing live Q&A as well also you'regoing to get access to the replay linksof this starting at 3:00 p.m. tomorrowby the way there is no rebroadcast sothat's the only way to get this is toinvest in this package all right and sonow let's move over so take action andget it immediately let's move over toDan Kennedy by the way you'd be here forthree days I would never say thatregardless of how many examples youwanted to show so so what we were doneon is the website is essentially yourplace online and so that might be yourstore that might be your seminar thatmight be your catalog but it's reallyyour place online and there are criticaldecisions to make about what you do withthat place or places which is reallywhat in this segment we'll talk about sowebsite design is a situational issuethere is no onepill for this there is no one right wayanymore than there is with any othermedia so if we had the same conversationabout what's the best brochure what'sthe best sales letter form format what'swhat's the best speech form format theanswer would be it depends and so thereare different types of sites fordifferent purposes there's the issue ofonline and offline integration sometimesthere are controls forced upon youdepending on what you are trying to dowith the site and what environment thatyou are in so we'll go through some ofthe types of the purposes some of themI'll just skim through quickly some ofthem we'll spend some time on the firstthree we'll just mention very quicklyone there is a place for a non directresponse site where we're not trying tomove anybody to any action we're noteven trying to do any capture we arejust dispensing information these areoften customer service sites rather thanthey are marketing sites so it's theafter you've bought this stuff at IKEAand you are now at home and you have 12screws and one shelf left over there's aplace to go to see the video of what itis you're trying to build a lot ofutilitarian purposes news releasesinformation to to media and so forthsometimes you have sites that have tomeet requirements Google's for examplebut these are the ones that really getinteresting because they're where we canmake things happen so lead generationsites that lead into a sales processthey're soft captura leads there's hardcaptura leadsthere's forced capture of leads there'scapture of leads plus gettinginformation there's making a direct saleand there's a direct sale with a salespresentation that's where we're going tospend our time before we get therethough let me quickly take you throughsome of the dangers when you havewebsites built and online marketingbuilt so one is the tech crowd and weDave and I just talked a little bitabout that we don't let mechanicsactually design the carwe don't let bricklayers actually do thearchitect texture and so we we don't letgraphic artists control the copy and sowe don't let the mechanics actuallycontrol what it is that we do on the webthere's a lot of hazards with that ifthey have a box full of gadgets theyfeel compelled to use all the gadgetsevery single time we don't necessarilywant them to use all the gadgets there'sthe art crowd which anytime you turngraphic designers loose on directresponse media without adult supervisionyou are asking for trouble often uglybeats pretty function beatsaward-winning graphics and so we have tobe very careful about turning them loosehere just as we would be very carefulabout turning them loose anywhere elsethere's the culture crowd which makesthe argument that there's a culture tothis place on the internet that we darenot violate if we have a exit pop-up weoffend people if we have forced capturewe offend people this same argumentagain has been made about every mediaevery place every marketing environmentit's made about trade shows so you can'tsell at trade shows it's a waste of timeyou should just hand out brochures andso there's a culture argument made aboutthis media that you have to learn toviolate and ignore if you are going todo direct response there's the issue ofcontrol the let the traffic control theprocess crowd let the customer meanderabout as they wish we will talkextensively about solid walls singlepath narrow road to what it is that wewant them to do there's the new metricscrowd which is hey we can't apply moneymath to this media this has new metricsand so we have to think in terms ofvisitors and likes and friends and youknow the best answer to that I've heardis is from the CEO of j.crewwho said if you to his own team if youwould like to talk about new metricsthat's fineas long as it's okay if on your paycheckI pay you in new metrics if however youwant to be paid in dollars then we haveto hold all this media accountable fordollars so what do you want on yourcheck on Fridaythere's the concealed costs to beconcerned with we just talked about oneof them Dave and I we're we're notwriting a check for these thingsnecessarily certainly not for themrunning on a continuous basis but thereare other costs involved so let's talkabout soft capture our fourth item soone type of a site soft cancer is whereeverything is optional we are lettingthem have access we are letting them getstuff we are letting them go behind adoor and see things without stoppingthem at the door and checking theirpapers so we are making everythingoptional a hard capture is where all theoptions are replaced with demands inorder to get through this door uf youmust give us certain things or docertain things in order to get throughthe next door you must do certain thingsor give us certain things you see doublesqueeze page used in this environment alot where email is collected first thatgets them through door number one andallows them to do certain things butthen they run up against door number twoat which point they have to give hardand full contact information to getthrough that door there may even now bea third door where they have to fill outa survey fill out a questionnaire giveus additional information aboutthemselves or their businesses in orderto get through that door those are hardcapture sites then you have on the wayoutthose who have not done you have theColumbo which actually came all the wayback from Ellery Queen but is the oh bythe way one more thing and mostly inthis world that's theexit pop-up this is a gold member of ourdo you remember who this is Craig Iforget Freddie thank you Greg press Tand so this is an example of you'retrying to leave and up it comes and sayswait a minute are you sure you want toleave and we want some information so wecan at least send you X Y Z rightso that's a hard capture this is to giveyou a brick-and-mortar example so thisis my gardeners mattress friends this istheir little opt-in page which is drivento of all things by a billboard in theoutfield wall of their minor leaguebaseball team and it drives them to thisto enter a contest to win a freemattress so here's the results 34 homegames this season average attendance of4,000 at a game which by the way I thinkthey're beating the Cleveland Indians soif I'm not mistakenaverage attendance of 4,000 they havebuilt a list of 3,500 people opting inso pretty much they got everybody that'sgoing to the Amesthey've directly sold 27,000 dollarsworth of stuff which is the meaningfulnumber here is we actually sold 27,000dollars worth of stuff they also gotSerta to pay for the 16,000 dollars itcost for the billboard because they candemonstrate that they have a realprocess to convert leads so this is apure simple registration site the ThankYou page is a pure simple thank you forentering and then the game begins withthe thank you email which goes to anoffer an information offer which nowconverts people who just entered thecontest to actual leads versus peoplewho just entered the contest which thenB gets different follow-up for each oneone size fits all site probably theworst thing you can do right andeverybody likes to do it because it'ssimple is everybody likes do one siteand then wedge everything into that sitewith a bunch of select buttonsthat just allow people to get confusedand wander around and meander andthere's no solid walls there's no narrowpaths the best direct-response approachis almost always multiple landing pagesand sites tied to different leadgeneration ads and purposesso there's which I just showed you thatthe only traffic driven to that isdriven to it from that one billboard inthe baseball park that's it and it's anarrow track it's a single track thenthey have a different landing page andwebsite for their Yellow Pages ad thatdrives to it and they have a differentone and a different one and a differentone and a different one so lazinessabout this is costly these are doctorBurleson's and so here's a bywedding-day smile.com which again is ahard capture because you can't getthrough door number one without at leastgiving an email and behind that there'llbe a hard capture of contact here's howmuch do braces cost find out instantlyfor free here's does your child reallyneed braces here's when should kids getbraces and who said braces are pain nowthe enormous temptation would be onesite with a bunch of buttons and mostweb designers would do one site with abunch of buttons and feed all theirtraffic into that one site but whenpeople are drawn to a door by a certainmessage when they enter the door theyshould see consistency and congruencewith the message that drew them to thedoor and the more matched everything isall the way through the better you willdo so the six type is forced so theminute they land on the landing pagenothing is possible without thecompliance that is required andsometimes that can be full contactinformation the seventh type of site asI said perhaps in stages not onlyrequires contact information from thembut it asks them qualifying questions itmakes them selfs all to select it putsthem through a survey etc the reason forthat is to get to multiple lists insteadof a single list so that we can thenfollow up which we'll talk about lateras the day drags on but so that we couldfollow up two separate lists separatelyso in the case of gardeners again theyimmediately separate based on people whojust entered the contest and people whoentered the contest and now requested abook about how to get a good night'ssleep they will follow up on lists bevery differently then they will followup on list a in fact the follow up onlist a will be all about getting them tostill come back and request that bookbecause if they're not going to regardsthe book about how to get a betternight's sleepodds are we're not going to be able tosell them a mattress now once they'verequested the book what can we get themto do that makes them even betterprospect so we can split them out againand continue to spend more and more timeenergy and money on the highestqualified prospects let me show you asite with a dramatic change in it sothis is a registration site for peopleto participate in coaching calls this isfrom a titanium member of mineAdams Hudson so here's the old site andI have marked actually what you will seedisappear on the new site so the oldsite here's the registration for thecoaching here's a bunch of other stuffyou can click on and go meander aroundin and go do and here's a bunch of otherstuff you can click on and meanderaround and go do so it wasn't enough tohave one place that you could be enteroff this web designer managed to maketwo places that you could be under oftenokay so here's the site 29 percentincrease in registrations now first ofall you will notice it's visually betterand has more sales copy about theexperience that you are going to have onthe call however the most significantthing about it is all the other placesare gone this is here's what we want youto do here's the place to do itthat's it dedicated for this purpose allthe traffic driven to it29 percent boost in resultsviii kind of site I'm just going tomention very quickly but it is one thata lot of marketers ignore is a catalogsite now you still have to makedecisions about how you let them enterand what you make them do before theycan enter but almost every business hasan opportunity at some point to presentwhat they do cafeteriarather than bundled or rather thansingle path usually to unconverted leadsand to regular customers and the mostimportant thing to know about what youcan do with an online catalog that youcannot do with an offline catalog isright here the online catalog allows usto expand its pages has people expressinterest so every product every page canbe a portal to more information and afull-blown a sales presentation behinditpeople can select ok I read twoparagraphs about this product I'm reallyinterested in seeing a 30 minute videoabout this product I'm really interestedreading a full-blown sales letter aboutthis product I'm interested in seeing apowerpoints presentation about thisproduct so our online catalogs becomeendlessly expandable and really becomeads that lead to full salespresentations retail site physicallocation sites these are a brick youhave a brick and mortar store of somekind you have a car dealership you haveany place people would walk in and buyfrom a restaurant those types ofbusinesses you are going to have a sitefor them the smart marketers still makethis about selling by appointment notselling by wander and they still playthe lead generation game so this is arework very recent of gardeners basicretail site for a mattress storeit looks pretty different if you go tomost mattress storesites because they are going to be aboutthe store the mattresses the price sortof a newspaper ad turned into a websitea Yellow Pages ad turned into a webwebsite this is all about getting a leadgetting somebody to opt-in to request abook a video comes on in plays and soforth the site then leads to you beingable to get so the first version offeredyou a digital version email only thisthen now tells you why you want ahardcopyand goes for full contact informationwhich by the way has given us two listsimmediately because the person willingto give us the hard contact informationand request the hard book is a betterprospect than the person who would onlygive us email and only let us give us adigital so this version of their retailsite is only two weeks old and it hasbooked five appointments so far theysold all of them and a total amount insales of $48,000 now if they did a herewe are come on in whenever you feel likeitthey might might get more people comingin whenever they feel like it but theywould not be prepared to buy a fourthousand six thousand eight thousanddollar mattress particularly when theaverage price of a mattress in Americais eight hundred so by doing whatthey're doing and it just so that youknow this is just the follow-up I'm notgoing to talk you through it it'll be inyour manual by the way they said wecould share it so this is theirInfusionsoft follow-up system just forpeople who visit that site it's fairlysophisticated it's fairly complicatedit's a lot of steps the last type ofsite is the one many of us are familiarwith from the kind of business of Gigi Isee is in which is the direct sale via apresentation at a site so there's asales letter there's an audio assistedsales letter there's a video assistedsales letter there's pure video there'sthe infomercial on demandthere's the webinar on demand there'slaunches all of these types of formatswhere you are getting a completesales presentation online a lot ofpeople have drifted away from the puresales letter it is still working this isRyan dices are we are you going to putthe whole letter in the manual yeah ofdices okay so this is I don't how manypages but it's thick it looks like abouta 16 to 18 pager to me in print done asa sales letter online of a client who'susing a 48-page sales letter onlinetraffic is driven to it there's no audiosisters no video cyst there's no nothingthere's a sales letter literally stuckup on a website with duct tape and thumpthump acts and it's converting just fineso we'll talk about the reasons forconversion in in the fourth time blockthat we have together because mostpeople don't understand what reallycauses conversion and what doesn'tyou

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in this video you're going to learn howyou can track transaction with theenhanced e-commerce trackingfunctionality of Google Analytics andwill install all this with the help ofGoogle tag manager a lot more coming upso let's dive in hi there and welcome toanother video of measure school commwhere we teach you the data-driven wayof digital marketing my name is Julienand today we want to talk about how youcan track enhanced e-commerce trackingtransactions within Google Analyticswith the help of Google tag manager andwe have done this before in anothervideo because they are actually twodistinct methods of capturingtransactions one is the classicecommerce tracking functionality withinGoogle Analytics and the second onewould be the enhanced e-commercetracking functionality within GoogleAnalytics now I won't be able to explainall of the different integrations youwould need to do to get a completeunderstanding of enhanced e-commercetracking but if you're interested in amore comprehensive course about this I'mactually thinking about building onejust for this purposeplease signalize your interest atmeasure school comm slash enhancede-commerce tracking course but today wewant to talk about just the transactiontracking part of the enhanced e-commercetracking and this is actually what Iwould recommend to install if you arethinking about installing equalstracking on your website so instead ofthe classic ecommerce tracking I wouldrecommend to start out with the enhancede-commerce tracking although you mightnot install the whole enhancede-commerce tracking functionality solet's get started first of all we wouldneed to prepare our Google Analyticsaccount to receive this enhancede-commerce tracking data how would we dothis we go over to Google Analytics andin the admin section under our viewsettings will find ecommerce settingsand we need to enable e-commerce butalso enhance ecommerce which we can doin the next step we can also put anour checkout labeling which we willignore in this video because we are onlyinstalling the transaction tracking ofthe enhanced e-commerce capabilitieslet's submit this and Google Analyticsis now ready to receive our data allright on our demo shop we have GoogleAnalytics installed and Google tagmanager now we want to add to this ourtransaction tracking there need to betwo things in place in order to do thisone is a correct data layer and thesecond are the write tags that forwardthe information on to Google Analyticsso let's talk about the data layer for asecond data layer would need to beinstalled on the final checkout pagewhere the data of the purchased itemsare available so in our case that wouldbe the Thank You page so let's gothrough a checkout process reallyquickly and we get to the checkout pagewhere we will have the data available tosend on to Google Analytics such as theproduct that was bought the total amountthat was paid the order number and so onand so on now in this page we would needto install a code that carries theinformation and if you do this withGoogle tag manager you would install itinto our data layer which is a centralrepository for all our data hidden fromthe user but visible to Google tagmanager and what we need to installexactly is documented in the enhancede-commerce tracking Help section wherewe have our developer guide on how toinstall enhanced e-commerce tracking nowas I said there are many different datalayers to implement to have the fullfunctionality of the enhanced e-commercetracking available we are only going totalk about the transaction trackingwhich is the purchase action within theenhanced e-commerce tracking so let'sclick on this and we actually get thedata layer or the data layer push thatneeds to beout on our thank-you page and valuesneed to be dynamically replaced such asthe ID would need to be replaced withour order number the revenue with ourtotal here and so on and so on nowinstalling this can be done in severalways you could do it right through thebackend of your system by editing thetemplate files and replacing dynamicallythe values of those fields with theactual value of the transaction youcould also install a plugin thatprovides that data by default or sendthis documentation over to yourdeveloper to have them implement it thisdata layer but be aware you can't justcopy it and paste it into your templatebecause then the products and the onlinestore and all these values would staythe same you need to have a dynamicreplacement of these values luckily weare on WordPress and WooCommerce hereand there's a very good plugin by ThomasGeiger which is the duracell to meGoogle tag manager plugin which I haveinstalled on my wordpress website and itgives you a lot of functionality on theimplementation of Google tag manager andfortunately also under the integrationsin WooCommerce functionality we can turnon the track enhanced e-commerce datawhich will transfer the data into ourdata layer automatically so let's checkout what is in the data layer let's goover to Google tag manager and actuallygo into the preview and debug mode andgo through a transaction againwe get to the Thank You page and we canlook with our preview in debug mode intothe data layer and the data that isavailable now we see here this is a bigobject that was pushed into the datalayer with the key GTM for WP ordercompleted and we have an e-commerceobject available with the data that weneed for enhanced e-commerce trackingthis is modeled after what we see herein the data layer push of the officialintegration now if you see any problemshere that's something that happens quiteoften you would need to make sure thatit's modeled after the officialdocumentation here in order for ourenhanced e-commerce tracking to work nowall we need to do is send the data on toGoogle Analytics how would we do thatlet's go over to Google tag manager andcreate a new tag this will be good aGoogle Analytics tag which will send anevent with our enhanced e-commercetracking data of the transaction overlet's go with Google Analytics here andwe are going with Universal analytics Ihave a tracking ID prepared in ourvariables if you don't know how toinstall this please Google for theGoogle Analytics ID my video will pop upand then we choose the track type ofevent now sending data over for enhancede-commerce tracking will not require youto send over a transaction track typeyou can send it either with an event ora page view but this data needs acarrier in our case we already have thepage you tracking installed so I don'twant to duplicate the page view on theThank You page I want to send in anevent to transport the data to GoogleAnalytics so let's go with event hereand then we can fill out anything thatwe want but please be sure to fill outthe category in action I usually callthis my enhancedecommerce tracking data and then theaction would be a purchase I will setthe non interaction hit to true becauseI don't want this tag to affect mybounce rate and then under the moresettingsI have ecommerce tracking featuresavailable and I can enable the enhancede-commerce tracking features now you canchoose to use a variable but in our casewe will use the data layer because thedata is available here let's continueand fire this tag upon a new trigger andwhat will this trigger be like let's goback we see our data here and we want tobe able to trigger our tagline that datais available and the actual checkpointfor this is in the event and we have anevent available here which is the GTMfor WP auto-completed let's copy thatand go back to Google tag manager andchoose custom event and as the eventname we simply put our GTM 4wp ordercompleted you call this trigger thetransaction trigger and we don't need toadd in any filters because this ispretty unique to this website let'screate this trigger and create this tagrefresh and go through a anotherconversion againhere we go and we see that upon ourfirst GTM for WP order a large EA eventee transaction has fired correctly nowwe can look into that unfortunately wedon't see any very revealing informationabout our sent enhanced e-commercetracking data and unfortunately we arealso not able to see any sign of ourenhanced e-commerce tracking in thereal-time reporting but we would be ableto see that an event came through and besure that our enhanced e-commercetracking data was sent it takes a whileto populate then in our conversionreports on the e-commerce you would haveyour enhanced e-commerce trackingreports available where you also haveall your sales performance report whereyour transaction should be showing upwithin the next half hour to 48 hoursplease be patient for this the otherreports will not be filled by defaultyou will need to install the fullenhanced e-commerce trackingfunctionality at the end don't forget topublish your version so it goes out toall your users so this was a quickoverview on how to install enhanceecommerce transaction tracking with thehelp of Google tag manager if you areinterested in building out the fullenhanced e-commerce tracking on yourwebsite please signalize your interestat measure school comm slash enhancede-commerce tracking courseand that's already it with this week'svideo of measure school , hope youenjoyed it and if you like this videoplease subscribe to this channel so wecan bring you more videos every week myname is Julien til next time

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Hey, it's patti scharf CPA and co-founder of catching clouds the leader in e-commerce accountingWelcome back to another Saturday Slowdown where I like to remind everybody to work on their business and not just in their businessTo talk about how to pick the right accounting platform for your e-commerce business. I've been getting this questionEverywhere all the time and I'm seeing it more and more onlineI think because more and more accountants are starting to realize that this is a question that they should be askingbut it really needs to start with you the ecommerce business owner becauseYou know, you're the one you're out thereYou're getting you're picking out your shopping carts and your payment processors and your reprice errsAnd your pay-per-click stuff your email market like you're probably an appOverload at this point and you're you know that you need to get control over your finances and you're not really sure where to startSo this is kind of to give you some advice to put you on the right pathWhat options you should be looking at and where you should be going with that when you're talking about keeping track of your accounting?I think everybody pretty much starts out on spreadsheets because it's easy and it's basically freebut there are other options that are actually better for your business becauseYou it has a double entry bookkeepingElement to it. If you don't know what the heck I'm talking aboutI'm sure I've got a video if I have a video you'll see something pop-up right hereBut in any case if you're using a a double entry systemthen you can make sure that the money that's going in and coming out isAll accounted for when you're doing your stuff, right? So there are lots of different tools on the marketThere is NetSuite at the very high endyou might need NetSuite we've had clients who have outgrown us and gone to notes weBecause they're in the I don't know 75 million dollar-a-year range or something like that. They've got really sophisticatedinventory needs and they want to track everything item by item andNetSuite was basically built for that. It's a really solid system peopleLove it or hate it. The funky thing about NetSuite is it makes the hard things easy and the easy things hardsoLike if you're going with something like zero or QuickBooks Online, which I'll talk about in a secondThey have like automatic bank feeds where they can pull transactions directly from the bank into the systemThat suite doesn't have that like you would think that if theseMore basic systems had that that NetSuite would be able to figure that out, but they don't do thatBut they they work really well with the inventory and supply bag. SoThe downside to NetSuite is it's really really crazy expensive like insanely expensive. SoIf you can get just as good of results, like, you knowKeep your eye on the prizeif you you know what you're trying to get to is good financial information, and you can get there in aMore cost effective way. I don't know why you wouldn't do that, butBut there are so there are valid reasonsYou just need to know what those reasons are before you start doing your researchThere is a new tool called odoo, which is an open-source tool that a lot of companies are starting to check outThey don't have a long enough track record really for me to kind of get a sense in the market ofwhere they're at development wise but but the thing about odoo is thatIt costs less for the licenseBut it's going to cost way more for development because you're basically creating a custom solution for yourself as you're growingSo so that's something to be aware of but I think it's a company to watch. I've been hearing lots of rumblings about themSo well, we'll see what happens with them the two big players in this spaceRight now are QuickBooks Online and zeroIf you're an e-commerce sellerChances are you're probably going to be on one of these. I know a lot ofAccountants in particular who are like no. No, they should use QuickBooks desktop for enterprise because they haveMore robust inventory system and all that. Well the front QuickBooks desktopIs that QuickBooks desktopDoesn't have what these cloud applications have zero and QuickBooks Online. They have this whole ecosystem ofDifferent apps and things that plug in and can move information around and is accessible by people no matter where you areWhereas QuickBooks desktop, it's kind of a pain in the butt to use. It's why people are moving away from it because youif you want it in a central location now, you have to get a hosted server and blah blah blah like it's a mess likeIf your business is in the cloud you should be using tools that are in the cloudSo QuickBooks Online and zero, they are pretty much neck-and-neckI'm not going to go too much into themBut go check out this video that I did a while back that's comparing the two systems for e-commerce. I would sayThe end result is they're kind of six of one half dozen of the other at this pointBut there's been a lot lot lot of rumblings about QuickBooks online as of late in the accounting communityI think thatTechnologically, QuickBooks Online and zero are pretty comparable. They're pretty competitiveThey're they're kind of keeping each other in check as far as pushing each other in the industry. So it's great that they've got thiscompetition going to push things forward because it's better for everybody in the industry when you've got a competitor who's doing that butThe problem with QuickBooks Online is they're having a heck of a timeLike Intuit itself is having a heck of a time there. There's like a bunch ofrumblings aboutTurboTax where they were hiding their free fileSystem in the web searches and stuff. So dokin find this free filing system that they could use for taxes andthey'veBeen raising their prices over and over and over like I just did a video. I want to say like ten months ago after alot of people wereunhappy with intuit because they had raised their prices again and they were like, what are my alternatives they keep raising their prices andThat was less than a year ago and just this past week they announcedAnother price increase of like 16 percent or something like that. It's it's kind of crazyso a lot of people oh, and then the other thing isThey just started this quickbooks live thing where they're offering bookkeeping servicesJust to the general worldWhich I have some other comments about how that's going to gobut in any case there are a lot of accountants who are like freaked out about that and they're likeThey're cannibalizing our clients and they're they're gonna do a horrible job. And what are they doing?And they're just like all up in armsSo a lot of people are jumping ship from QuickBooks online and looking for alternativesSo I have a feeling a lot of people are going to end up going to 0 which I guess isGoodI don't think QuickBooks Online is going anywhereAs far as price increases zero hasn't done any senseBasically, I started using them in 2012So if they had a price increase, okaybut it's not the same as what's going on over at QuickBooks Online where they're raising prices like everyLike a couple of times a yearSo I guess that's something to be aware. There are other players in the accounting space likewaivers Ojo orWhatever. They're there a whole bunch of them who are kind of trying togettraction and stuffBut the problem with these other tools is they don't have the ecosystem that QuickBooks Online and 0 have they don't have third-party appsThat integrate with them that make themMore powerful than they are aloneso that's something that you should be aware of and I think it's especially important for e-commerce businesses becauseIf you're going to grow to any kind of real size, you're going to want to have a cloud inventory systemI've got a whole video about that right here and Zoho waive all those other guys, they don't have that soSo I think if you're a small business you're looking to do things on your own or with the consultant or whateverYou should really be starting with either quickbooks online or zero and then growing from thereI wouldn't waste too much time on some of the other toolsAll right. So now you know, what kind of platform options there areBasically now it's just time to evaluate everything and make a decisionThe first thing that you want to do is make sure that your operations are solid. Your operations areMore important than the numbers right out of the gate. I mean, don't get me wrongYou need to know your numbers and you need to know them pretty quicklyBut the first thing you want to do is make sure that you knowhowHow your business works how you're getting products?Through the system and then where that data is and then you need to know what kind of data you need to be grabbingFor your financials and to do that. You need the help of yourAccountant who's going to be in there looking at the data and helping to make sure that things go smoothly, right?So when you under when you can understand your operations, you'll better understand your flow of dataAnd once you understand your flow of datayou can make that whole thing kind of streamlined one thing you want to make sure that you do isCreate a system that's going to scale. Like I know so many people who are like ohOkay, so I'm going to use Xero or I'm going to use QuickBooks Online and I'm using Shopify nowI just need to know how to push each of those individual orders over into myaccounting system and they do it and they have five orders a day and it works and they're likeDone. This is amazing and then six months later when they're selling10,000 orders a day. They're likeThis is not amazingOkay, like they've just created this horrible nightmare and a huge mess and they have to scrap everything and start overSo whatever your system you're putting into placeYou need to understandhow to create that systemhow to put it into place how to make sure it's going to work for the long term make sure that it's scales as you'reAnd again for that you need somebody who has some experienceWorking with bigger sellers who know how that all is going to workmy other warning to you about picking the right person to work with you isyou're going to want to ask them like not only what kinds ofclients they have likeIt's not enough to ask people if they've worked in e-commerce beforechances are because they're like for millions Amazon sellers alone that somebody's got an e-commerce seller or maybe a coupleBut I would be careful with the ones who have likeone cloud inventory system that they recommend and they recommend that for all of their clients becauseIt tells me that they don't have a lot of sophistication withOr maybe not sophistication of a variety of clientsso like if you're a drop shipper or you're a manufacturer or you do a lot of wholesale like you may haveLike I would give different advice to those three different types of businessesI'm not going to try and put all three of them on the same cloud inventory system because it just doesn't make sense for theirsoEven if a company is using like only zero or only quickbooks online, that doesn't worry meWhat worries me is when they're advising you on operational toolsThat are the exact same for all their clients because there is not oneright fit for every single ecommerce businessso my last bit of advice is to know your numbers and andUnderstand your financials like keep your eye on the prizeYou know that the end goal is to get good financial numbers so that you can make great decisions in your businesssoWhen you're building out your system, you picked your platformYou've got everything moved over your you've got a system and it's humming alongThe final final check is do your numbers make sense if you're looking at your financialsDoes it help you make good business decisionsyou know youYou need to like if you're looking at image your inventory number and that doesn't make sense or your cost of goods soldthat doesn't make sense and you don't have a don't really understand how much cash you have or how toLike how quickly your inventory is turning over or all those different things. I mean, this is the whole point of accountingSo if you can't answer those questions or you don't have somebody who is helping you get numbersThat can help you make good decisions. Then you need to re-evaluate your process. You need to reevaluate who you're working withor something needs to change soJust make sure that you know your numbers and that your system is working well for you, that's itI guess that's it. I will see you from my office next week. HeyI'll be home. Well next week. I'll be in New Orleans, but I'll be almost home and the week after thatI'll be home for the foreseeable future. So you'll start seeing me back in my office again, soI guess that's it for this week. I hope you like this videoIf you did, please like comment and share if you haven't already, please subscribe and I'll catch you later

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hey welcome to the video my name's Theoand I'm gonna show you how you can havean online shop and get it successfullyup and running take a look at this I'llbe showing you how to create thisfeatured product section to show offyour products to customers you're goingto learn how to make each product standout and pull people in to view more andbuy from you I'm going to be telling youeverything I know to get your new shopup and running successfully and how toget your products in front of as manypeople as possible this video is all youneed and it only takes an hour by makinga video that I wish I had when I firststarted so I'm going to include myfavorite tips and tricks that I usemyself I've got a bonus for the end ofthe video as well which shows you how toboost traffic to your shop without youdoing a thing so make sure to watchuntil the end this video really doeshave everything you need to launch yourown shop and start selling productsonline and to drive your viewers andcustomers wild with excitement so let'sget startedbecause I can't wait to begin doing thisI'm so impressed with how simple thismethod is that you're about to do thatmy girlfriend and I are creating our ownshop using this exact same method I'mgoing to show you everything step bystep every step of the way what I'mabout to show you flawlessly createsyour shop in just minutes you create aproduct by just adding a description anda photo nothing else is as fast fun orhassle free as this and if you want yourcustomers to not only buy from you butenjoy doing it have a nice time browsingyour shop getting to know you and yourbrand and want to come back again andagain everything from the menu at thetop which shows your different pages toa featured product section to grabcustomer's attention straight away yourproducts are going to look beautifulpayments are transferred directly toyour bank or PayPal and there areoptions to accept bank transfer chequeas well as cash on collection and manymore and this is all powered by one ofthe most trusted payment platforms onthe internet that is used worldwide bysome of the biggest companies so you canbe rest assured you're in good hands andyour customers can have peace of mind -because your shop will state it's gotaceconnection I've made sure that your shopcan be seen and shared quickly andeasily using a beautiful minimalisticsocial sharing buttons at the top hereso your shop is a click away toappearing on someone's Facebook orTwitter feed so their friends discoverand buy from you as well and I'll showyou the newest and easiest contact formthat comes ready built in and it's fullycustomizable you'll learn how to tweakit and make it look great and alsoseamlessly connect it to your email sovisitors can easily contact you my nameis Theo and I'm the lead content creatorfor websites made easy TV and ourregular Watchers will already know thatall our content is completely free welove what we do and just want the peoplewho watch our videos to succeed in theirdreams whatever your goals are I've madesure that this video covers everythingthat you need to get you and yourproduct out there we want our WMEcommunity to be the best out there justlook how professional and beautiful yourshop is going to be after you've watchedthis video and completed your shopyou're going to have somethingincredible that not many people achieveand going forwards if there's anythingthat you need or any help you're afterwe are always here for you you can findus on our Facebook page send us amessage on our website or join ourthriving community and leave a commenton our YouTube channel and we'll be sureto help you I can't wait for you for usto accomplish this together let's startwith step 1 okay step 1 is choosing yourdomain name so head over tohostgator.com and click on get startedhere you want to choose the businessplan as you'll be setting up a shopwhich needs extra security as well as adedicated IP and the business plan comeswith both of these for free so click onthat and here is where you get to chooseyour website's address so decidewhatever you'd like and then type thatin here and choose between com orwhatever you'd likethen enter a username and security pinand choose the billing cycle that you'dlike you could do a whole year or monthto month if you do a whole year it comesout cheaper and we've also got a codethat you're going to use in a momentwhich will reduce the cost even morenext enter in your billing informationhere and make sure to use an emailaddress that you can access as Hostgatorwill email you with your login detailsafter you'll then see is added extrashere so you want to uncheck these as youdon't need themand now you want to enter the code herewhich is gonna reduce your cost so enterWordPress hero and validate it andyou'll see the cost will go right downthis can save you up to 60% off yourentire hosting depending on the hostingpackage that you choose now when you'rehappy with everything click on checkoutnow and you'll be the proud owner ofyour very own website address okayfantastic you'll now receive a couple ofemails from Hostgator with your logindetails and some links to differentthings you want to find the cPanel linkhere and click on thatnow you want to scroll down and findsoftware and services and click on quickinstall now click on WordPress and nowselect your domain from the drop downhere and click Next and now enter in afew details here like your name blogtitle user name first and last name andan email then click on install WordPressis now being installed to your websiteand you'll receive your website logindetails here so write these down andthen click here then you should see thispage where you can log-in to yourwebsite to start creating it sometimesyou'll get a page saying it's notavailable but you just have to wait afew minutes and then try again and itshould come up now log in to yourwebsite and you're done congratulationsyou've now got a website up and runningso this is your website's dashboard andit's like the heart of your websitewhere you can edit it and changedifferent thingson the left you've got a toolbar withlots of different options and we'll begetting into a few of these in a momentand as we go through the video you'llsee new things come up here so now onthe toolbar go to appearance and themesand then click on add new here a themeis the look and feel of your website andthere are thousands of different themessome are great and some are really notthat's why we've gone through and foundthe best one to use and that is calledocean WP so search for that here andhere it is now all you do is click oninstall and then activate and you'll seeyour new website theme is ocean WP soyou've just changed your entire websiteif we go and have a look you'll see whatit looks like right now you'll see amessage up here saying your website isdisplaying a coming soon page click hereto remove it and launch your site so ifanyone visits they'll see this butbecause it's your website all you do isscroll up here and open this up in a newtab and you'll see what your websitelooks like right now it's like a blankcanvas ready for you to make somethingamazing and that's what we're gonna doright now if this doesn't work for youyou can just disable the coming soonpage and you'll then be able to see yourwebsite now you'll see it's recommendingyou install these plugins to go with thetheme the plug-in is a little tool whichenhances your website and shop itbasically supercharges it plugins can beamazing and they can really boost yourwebsite everything from sharing buttonsto making it faster so let's installthese now click on begin installingplugins and then you want to click hereto select all of them install from thedrop-down and apply fantastic they'veboth been installed and activated don'tworry if it comes up with this error andnow on your toolbar go to plugins andadd new and we'll add a couple more ofthe plugins to make your website andshop work really well and standout theplugins you want to search for arecalled inverter elements and weso search for in photo elements here itis install and then activate that andthis is going to give you some elementsthat are ready to go so you can reallyquickly get this shop up and runningquicker than ever but also better thanit's ever been beforegreat now search for WooCommerce andthis is your plugin for everything to dowith your shop it's the most well knownand by far most popular WordPresse-commerce solution for selling onlineand it's free so install and activatethat one and then it'll take you to thissetup of WooCommerce so let's go throughthese now quickly where is your storebased just select that from thedrop-down then enter your address andwhat currency do you want to acceptpayments in select from the drop-downthen select what type of products you'llbe selling physical or digital maybeboth and will you also be selling inperson then click let's go on thisscreen you choose how people can pay youusing PayPal and using their card soit's a good idea to set both of these asthey are both popular ways of paying forproducts online you'll need to set up aPayPal account later if you use PayPalit's free and quick to do if you alsowant to receive offline payments selectthat here and then click on continuehere you enter your shipping costs andyou can enter a flat cost or makeshipping free and that is up to you I'mgonna choose free for mineI'll unselect this then here you canchoose what the weight and dimensionswill be in then continue okay here it'sletting you know about some enhancementsI'm not going to use automated taxes forthis shop so I'll turn that off andbelow is an optional tool calledMailChimp we aren't going to go intomail chimp in this video as you don'tneed it right now but you can alwaysstart using that a bit later and it's agreat idea too because MailChimp is away to create email lists of customersso you can always get in touch send newproducts update customers on what'sgoing on in your shopit's the perfectway to get your products in front ofpeople who have submitted their email toyou but it's a little advanced so whatI've done is create a separate video foryou to watch to get this set up you'llfind it over on our channel and also onour blog at websites made easy TV okaynow you just want to continue and I'mgonna skip this step you can alwaysenable this later on and there you gocongratulations you're ready to startselling well almost you need to createyour first product and just before youdo that click on dashboard here and thengo to theme panel on your toolbar andclick on Install demos and now you wantto search for simple so type that inhere and there it is this is going togive you an amazing head start in yourshop success and save you days or weeksof your time it makes it so easy soclick to open that and then you want tomake sure these are all installed andactivatedthen click on go to next step now makesure all of these are ticked and clickinstall demo now wait a minute and it'llfinish installing the necessary thingsyour shop needs to work all right noware you ready let's click on see theresult well this looks incredible I hopeyou're excited with this it's set thefoundations to your entire website andshop so all you need to do is createyour products and enter in a few thingsabout you and your business and you'reready to start selling online return toyour dashboard by clicking the other taband then go to the tool bar and findproducts and click on all products thisis where all your products will be itshows what is in stock the price anycategories and the date it was createdyou'll notice this added a few demoproductsyes remove these by clicking here toselect all of them and then from thedrop-down choose move to trash and clickon apply great now so let's create yourfirst ever product click add new this iswhere you create products for your shopand it's so easy all you do is add yourproducts name here for this video I'llbe creating a bespoke adventure holidaywebsite as we go along if you need topause at any time just do so and playagain when you're ready so I'll type inNiagara Falls day tour and underneathyou type in your products descriptionthere we go and you can use these toolshere to edit your products descriptionif you'd like and now scroll down andyou've got some settings here ocean WPbut we don't need to change these soscroll down again and you'll see optionsfor your product here I'm gonna give youa quick overview of each one asdepending on what you're selling you'llwant to choose the right thing so let'sget going here you can choose between asimple product grouped product externalaffiliate product and a variable productI'm going to use a simple product asthis has everything we need but if youwere selling products as an affiliatesuch as for Amazon you would use theaffiliate optionfact if you're watching this andwondering what can I sell some of youmight be wanting to get into sellingonline but not sure exactly what youwant to sell well you could start as anaffiliate which means you sell otherpeople's products on your website andyou get money for advertising or apercentage of the sales next here youcan choose if it's a virtual ordownloadable product in general youenter the price and a sale price if it'sreduced and you can also schedule herefor a future date inventory allows youto set the product as in stock or out ofstock and add an SKU to help manage yourstock and sales if there's anythingyou're not sure about you've got alittle question mark which tells youwhat everything means in shipping youcan enter the weight and dimensions ofyour products linked products lets youlink other items which may be similarand of interest to the customer this iscalled an upsell and cross-sell wearen't going to get into this as it's alittle bit advanced but it's here if youwant it in the futureattributes are useful if an item you'reselling comes with different optionssuch as color or size for example youjust click on add and then enter a namefor the attribute so size and then entera value medium and then save so ifyou've got a t-shirt company this wouldbe invaluable because you would havemultiple products with different sizesand colors she would enter all of thosehere just below these options as ashorter description area so I'm justgoing to paste in the same descriptionas before now scroll up and you'll seeyou've got categories over here theseare really useful to group certain typesof products together so take yourt-shirt company again you may want togroup together t-shirts from a certainbrand or that a certain color or sizefor the shop I'm creating it would be agreat idea to create differentcategories based on where the adventureholidays are going to be you also usecategories so you can split up the shopsmenu just like this so you're going tohave a main shop page which will showevery product you have but you'll alsohave these other pages which show intoproducts based on their category so ifsomeone only wants a t-shirt from aspecific brand or a certain brand ofmakeup or only wants to look forholidays in Europe for example then thisis perfectso I'll create a few categories for thisone I'll create the USA category so I'llclick on add new category here and rightin there and click on add a new categoryagain and it's done so I'm going tocreate a few more for my other productsthat I'll be creating there we gocategories will appear underneathproducts as you can see hereso then customers can click on eachplace to find holidays to thatdestination and in a moment we'll besetting up the menu to display each ofthese in a drop-down below is productimage so you want to click set productimage and choose one that you want touse if you have one then great otherwisefor now you can download a free pack ofimages from our blog that I've speciallyput together for you for this video soyou can follow along with me and createyour shop you can always change theselater when you've got your own so headover to our blog right now so you candownload these it's over our websitesmade easy TV forward slash blog forwardslash your new online shop and then youcan download them herenow you've got these images find theimage file and choose an image thatyou'd like to use and upload that andbelow that is a product gallery and ifyou upload another photo in here itgives your products images a greateffect where people scroll over them asyou can see the image changes it'sreally fantasticsuper engaging and it makes you want toclick to find out more so I'm going toadd another image in here there we goand now when you're done you can clickon publish to make your product live ifyou'd like to continue it later you canalso save it as a draft here and that'syour first product created it's thateasy well done so where has it gone whatdoes your shop look like can people buythese already I'm gonna answer all ofthese questions and more coming up andit's so exciting to get your shop up andrunning this is the start of somethingamazing now I'm going to add a few moreproducts the same way I just did for thepurpose of this video so you can see howthe shop looks and functions you shoulddo the same so you can follow along withme just pause the video and play againonce you're readyall right now I have a few productscreated as you can see here each one canbe edited and also quick edited tochange small things such as producttitle price sale price and so on nowlet's take a look at what commerce onthe toolbar click that and you'll seeyou have a few different options youhave orders this screen shows thecurrent order status of your shop sowhen anyone purchases something it'llshow up in here your products can thenbe sent on to the shipping and havetheir order status changed you can alsomodify billing or shipping addressesresend order emails add notes change thecontent of the order and more you'llhave a few default orders which youcould just delete here next is couponsand under coupons you can create andmanage discount codes you can determinethe type and amount of the discount setexpiration dates restrict usage forexample in conjunction with othercoupons and set limits on how manycoupons can be used overall or percustomer WooCommerce automaticallycreates detailed summaries on everyaspect of your shop you can check grossand net sales of the last seven days andother timeframes view orders placeditems purchased refunds issued shippingcosts taken in and coupons used all ourglance the same overview is availablefor customer sales product stock andtaxes and can be exported in CSV form toimport into Excel or other software insettings you control quite literallyevery aspect of your WooCommerce onlinestore everything from your shops addressto productsshipping payments accounts emails andmore I suggest taking a look through thedifferent areas to get familiar withthem in case you need to change anythingsometime you'll most likely find it inhere so for example click on paymentsand find PayPal checkout here and clickon manage and here we want to connectour PayPal accounts so if customers payusing their PayPal the funds will betransferred todirectly to your PayPal and then youcould just transfer to your bank itworks seamlessly all you want to do isclick on setup or link a PayPal accountenter your email and if you have aPayPal already you just need to log inand follow the rest of the instructionsor register for an account if you needto is really easy and free and whenyou've done that you'll have your PayPalconnected it's that easy now we'velooked at the ins and outs ofWooCommerce and you know where you canedit your shop settings let's take alook at your products and your shop viewyour site by clicking here ok this islooking good scroll down and here arethe products that I just added this isfantasticit's a featured product section so whenpeople visit they can see some of yourproducts that you're selling the pricecategory and they can see another imageif they scroll over it and can add itstraight to their cart and this isalready set up for you see is added itto my cart up here and when I scrollover that it opens up and shows me whatI have this is just incredible I wishthis had been around when I firststarted it's made things so easy andquick to do and has saved you thousandsof dollars going to someone else to doityou can view cart and checkout directlyfrom here how good does this look I hopeyou see how powerful this is and thepossibilities you have to make your shopunique let's take a look aroundbelow the featured products you have afooter with some contact info anInstagram section some social mediaicons that link to your Facebook YouTubeInstagram Twitter or wherever you'd likea recent post section and a call toaction where a visitor can enter theiremail to join your newsletter and I'llbe editing the footer a bit later if wehave a look at the finished websiteyou're going to have a menu up here to afew different pages and this looksamazing to your shop has this drop-downmenu which looks great I'm also going toshow you how to add in a video sectionhere to show off your latest products orinfo about who you are or what yourbusiness does what you sell this can beanything we'll tidy up this featuredsection so people can't resist clickingon your products tofind out more your about page which hasa beautiful header at the top someinformation about you and your businessa photo to the right of that and here'syour footer again and you're gonna havea contact page which has some of yourcontact info and a great contact form tothe right allowing visitors to directlycontact you and then there's your shopwhich has all of your productsbeautifully displayed and this isautomatic it does it all for you all youdo is add your products like we've justdone and they're placed in here readyfor customers to view and they can sortyour products by popularity price and soon and change the view to a list insteadif they want to giving them a way toplay around and be able to view yourproducts in different way as well asclick on the categories that you createwhich brings up other products with thesame category that they might like is socoolgiving them even more incentive andoptions to purchase from you andremember using categories you createthis drop-down which features specificproducts so customers can easily findwhat they're looking for straight fromthe menu it's important to make it aseasy as possible for people to find whatthey're looking for otherwise they'lljust leave you want to give a greatfirst impression of your brand whenpeople visit and you will certainly dothat with your new shop I love how thislooks it's really easy to look aroundvery attractive and it makes me want tofind out more it's professional andenjoyable and it's beautiful yourcustomers are going to love thisokay let's now finish your homepage headover to pages and all pages and you'llsee it's created some pages for youalready and you may have more than oneof each page so delete the duplicates ifyou do have any of these it's going tobe these ones hereand I'm also not going to use a blog oraccount page in this video so I'm goingto delete those two you should now beleft with these pages so find home andthen click on edit with Elementor and inhere is where you edit your home pageyou've got these different sections asyou can see which you can edit byclicking this icon so this would editthe header section up here where you canthen change the background image on theleft in your toolbar and then in styleby clicking here so in a moment we'regoing to start customizing the home pageand it's going to look incredible let'schange this header image click here toedit the image then click upload andselect files and choose any image you'dlike to use for your header if you'vegot your own images of course you canuse those if you want to or just use theimages that you downloaded so you canfollow along with me for now the imageuploads into your media library and thenyou want to click on insert media heremuch better this looks greatso you've got a few different optionsfor the image down here position movesthe image around a little which can beuseful if you want to show moresomething in particular attachment youshould change this to fixed and sizeneeds to be on cover this gives theimage a parallax effect and this meanswhen people scroll down the image staysin place which looks amazing you canclick here to make it fullscreen and asyou can see as I scroll up and down thatimage is staying in place which gives itthat effect I love this and this justadds to the look and feel of your shotof your brand to save what you've doneclick on update and it's a good idea toupdate when you've made changes next isthis button and you can keep it if youwant to but I'm gonna remove it and havesomething else which you'll see in amoment to edit this you just click itand you'll get options come up on theleft such as adding a link to anotherpage changing the icon the text andchanging the typography and colorsin style and you can change the positionof anything on your shop including thisbutton by going in advanced and usingthe margin and padding here you see thebutton is moving further up when Ichange it I'm gonna remove this thoughby right-clicking here and delete soyou've removed the bottom but kept thesection now I'm going to add in an iconso click here to bring up all of yourdifferent elements and here's the iconelement or you can search here then allyou do is click and drag whatever youwant into the section just like that andyou can then edit the icon the same wayas everything else using the options onthe left and I'm going to change theicon here and there's lots of differentimages you can use I'm gonna find anarrow I think this looks really goodclean and minimalistic and lets peopleknow that they can scroll down also I'mgonna align it to the middle here andthen I'll change the color to white bygoing to style and primary color thenI'll adjust the size slightly I'm nowgoing to move it downwards in advancedand using margin top which I'll increaseto about 550you might need to play around with thisa little bit to get it right by clickinghere and viewing it fullscreen and thenadding more if you need to and you'llnotice there's a slight gap beneath itand I don't want this I want the nextsection to be right underneath whenpeople scroll down otherwise it doesn'tflow well you want everything to lookthe best it can so for this you wouldclick here to edit the header again andfind minimum height and use this toadjust the bottom on mine it looks goodat about 697 and now you might need toadjust the arrow icon a bit more whichI'm doing here and your head is completethis looks beautifulso next is this video section which weneed to add in and to do this you wantto scroll over here and click on theplus icon and then click here then makesure you're in pages and in the searchtype in webinar and then you want to usethis so click to insert that and it willbe placed directly on your home pageit's added a couple of sections that youdon't need right here so you want tojust remove these by clicking on thecrosshair perfect now let's edit thiswe'll start on the headline and all I'mgoing to do is type in what I want forthe headline and then change the font bygoing to styleand typography and again I'm going touse lato then I'll change the size tomake it a little smaller and I'm alsochanging the weights here to 300 so thewriting isn't as thick I like this a lotmore then I'll do the same for the textunderneath alright in what I want hereand change the fontnext up you only want one button here soright click to remove this one and thenclick and drag here to move this otherbutton so it's aligned in the middlegreatnow click it and write what you wanthere I'm gonna put shop now because I'mgoing to use this button to link to ourshop so once people have viewed yourinspiring video they're excited to learnmore or to buy your products so you wantto make it easy for them to do that sothis button will take them directly toyour products and next is the video andthis is so easy you just click to editand all you do is add in your videoslink in here so if you have a video onYouTube you just copy the link at thetop and paste that in here and you'redone it will put that video inautomatically you can just as easilyswap this for an image too if you'd likeyou just remove this video and you thenadd in a photo element from the leftlike that and then add your image infantastic you've now got an inspiringsection all about you and your productsok next up is your featured section andthis looks great as it is but for thisvideo I want to show you how you canedit it to show fewer products to dothis you would click here to edit theimages and then you've got some codehere and all you want to do is edit thenumber so all you do is type in whateveryou want here however many products youwant to show so I'm going to change itto 6 and then you want to click on applyand you'll then see it's now showing foryour products is as easy as that andthen each product has its category asyou can see that we said earlier a titlethe price and a Add to Cart button whichadds it straight into the car it's socool how great is it that it's alreadyset this up for you it's ready to go soclick on update to save everything andthen go to your dashboard and if youhaven't got this up click here and rightclick on exit the dashboard and open ina new tab now go to appearance andwidgets and you'll see that you've gotsome footers over here and this is whereyou edit your footer so let's open allof these up there we go so in footer 1you've got your contact info and if Iopen this you'll see you can edit thesedifferent fields such as address phoneemail website and more I'm going to keepemail and website and I'm going toremove all the others and all you do isdelete what's in the other fields andthey won't show up just like thisI'm also going to delete this text inhere and then put an email and a websitehere and then savenow in footer 2 this has a greatInstagram widget which shows your latestphotos so if you use Instagram you mightwant to keep this you just enter in youraccount info in here and then you cancustomize how it looks with theseoptions here I'm going to remove it forthis video though so I'm going to clickon delete photo 3 has MailChimp which isthe call to action I mentioned andothers in here and at the moment it'sset to joining a newsletter now a lot ofpeople do this and it isn't thateffective instead if you can you want tooffer a fantastic piece of value like afree pdf or webinar a voucher for moneyoff your next product in return for thevisitors email address this is anadvanced technique which I cover inanother video so after you've watchedthis and set your shop up you might wantto have a look at that because onceyou've got someone's email you can thenalways keep them updated with newproducts tempting them to come back andhave a look you've also got social iconshere which you can add your links toagain this is great because it carrieson the conversation and builds arelationship with your customers you canalso change colors of the icons fontsize and so much more it's reallyflexible and all you do is add in thelink to each platform they use here anyyou don't use you just want to removethe hash otherwise it will show up okgreat now save and go to footer 4 inhere you've got a recent posts widgetwhich shows the latest blog posts no wedon't need this as we aren't creating ablog in this video if you wanted to moveyour footer widgets about all you woulddo is just click and drag a widget to adifferent footer just like this you canplay around with this to see how youlike itand then you're done now after you goback to your website and refresh thepagehere's your footer and it's got thewidgets that you kept and it's lookingmuch better so I really hope you'rehappy and you're excited with what we'veaccomplished so far you're doing amazingyour shop is looking incredible yourcustomers are going to be so impressedand loved looking around now let's doyou're about on contact pages and theseare even easiergo to pages and all pages and you've gotyour contact page here and we just needto create an about page so click on addnew then type in about and then publishnow you want to open this an Elementorso right click on edit with Elementorand open in a new tab and here's yourabout page right now it's blank butwatch this go back to your dashboard taband click on elements these areabsolutely amazing they're ready to gocomplete pages that you can use tocreate a stunning websiteyou're looking for interior design andarchitecture so click on creative anddesign here and now scroll downand it'll be herethe one you want is this one for yourabout page it's called about interior -if you scroll over any of these it givesyou a glimpse of what it looks like soyou click this and you can now have alook around to make sure it's what youwant remember you can edit these twoexactly how you like and we're going tobe doing just thatand now let's import the template we'regoing to be using for the contact pageas well which is this one again you canhave a look aboutand then import all right so let's lookat the finished website we've got agreat looking header here and underneatha bit about you an image and your footerso to start we need to insert the aboutpage template we just importedso in Elementor you want to click hereand then my templates and insert thatabout page elementgreat I want to change the header imageso I'm going to click here and I'll goto style click here to change that andupload and I'm going to use this one andupload that and I love this image that'samazingagain you can edit using these optionsif you need to and you might notice thatthis has added a background overlay ontop of the image which makes the imagedarker so I'm going to click onbackground overlay and remove it byclicking on color and then clicking onclear and it's also got a divider herewhich I'm going to also remove and youcan do that in shape the divider andthen click on bottom and remove it hereand it may not look like it's gone butit has if you update to save and thenrefresh the page and there you go nowI'm going to remove this text and thenremove this section and now I'm going toedit this header and align it to themiddle then change the font the weightand the sizeand it has this underlined here whichyou can remove if you go to content andthen remove this textand I've just noticed the menu isn't atthe top so let's go to the dashboardopen up pages and find the about pageedit that and now you want to change thetemplate so in page attributes you wantto change that to default and thenupdate now if this doesn't work you justdo that again and it should work thennow go back to your Elementor page andrefresh and you'll have the menu at thetop and you just want to make the headerfull width which you can do by editingit and then clicking here okay that'smuch better you'll notice you now have alittle space here at the top now wedon't want that as it won't look rightwhen it's all finished so you want to goto advanced and then reduce the topmargin and I'm gonna make that minus 50and you're finished love it so below youhave a nice animated section which youcould keep if you wanted but I'm gonnaremove this and just keep it clean andminimalistic but feel free to useanything you want it's really flexiblethis is also really nice you could havea video here instead if you wanted andthe beauty of this is that you can pickand mix any element you want so yourwebsite can be as unique as you want itso now I'm going to remove the sectionsthat I'm not going to use and then allyou need to do is add in a photo andedit this text so let's click on theimage click here to edit it I'm going touse this image again so just click onthat and upload it perfect and for thetitle you just click and edit it justlike we've been doing and then in styleI'm going to change the font and theweight and the size and then your footeris already done so this page is completeand now is your contact page so openthat up in Elementor and let's look atthe finished website you've got anothergreat header this time it's got a coolline underneath the title then you'vegot your contact form so any visitorscan send you a message for more info onproducts and you've also got contactinfo on the left super easy to do solet's jump infirst of all let's remove all of theseelements as we aren't going to use thesein this videonow click this icon to bring up yourelements and we want to find the contactpage element that we imported earlier sohere it is click to insert that allright fantastic so we've got a greatlooking header again we just want tochange the image and the textthis one has a line just like I said andit has a small map and some contact infoand then your footer so the text I'mgonna change to leto by going totypography and style you should know howto do all of this nowthis line can be edited I'm gonna changeits thickness which is the weights hereto about two and you can change thecolor here as well if you'd like againfor the head image you can click here toedit it and then install you can changethe background image just like we'vebeen doing and I'm gonna use this imagethere we go I don't need to changeanything else this is looking absolutelygreat and my settings are like thisposition is Center Centerattachment is fixed to give it that niceparallax effect again and the size isset to cover your header also has adivider on the bottom so you can seeit's slanted just like this do youremember how to edit it you just clickon the header to edit then find theshape divider down here click on bottomand it's here I'm gonna remove this butit does look good so it's up to you youcan keep it if you want to and againthis may not update so you can justrefresh the page to see the changes ifyou need to okay your head is done nextup is the contact info and the map hereand on the finished website we have acontact form instead of a map and it'son the right hand side so you want tomove your map to the right hand side byjust clicking and dragging the wholesection just like this and dragging overand now you just want to delete the mapif you don't want it because I'm goingto have a contact form instead in amoment and just before that lets editthis side first I'm gonna remove thistext then I'll edit this just like I'vedone before and change the linesthickness to about two and you canchange the color too if you want to hereand exactly the same for this text I'mgoing a bit faster now because youshould be used to how things are doneI'm just quickly going over this it'sall the same and for this contact infoyou just click it which lets you editall of this then you write what you wanthere and then in style you can changethe icons their sizes and colors it'salso easy and straightforwardalright now that's done let's get yourcontact form created on this page sosave everything by clicking on updateand then go to your dashboard you wantto find WP forms and then all forms andyou should have a default form here butlet's create a new one so click on addnew and now all you do is you give yourform a name and now you want to choose asimple contact form here you can changethe entire form so you see as I scrollover it and on the left you have atoolbar where you can change settingsand add in more fields if you'd like toand I'm going to edit the name field tomake it simpler so just click it and itbrings up the options on the left andnow you change the format I'm going touse simplethis makes the form easier to read andit looks nicer on the page there arelots of options here to customize yourform it's a fantastic plug-in forcreating forms on your website so have alook around and see if you want to addor change anything but this form worksas it is and it looks really great soI'm gonna use this one thing to look atis in settings and then in confirmationand this is the email people willreceive once they've sent you a messageit's like a confirmation email you canedit this using the tools and you canbuy anything that you want and WP formsis one of the best WordPress plugins tocreate forms it's a drag-and-drop formbuilder which allows you to createpowerful WordPress forms in just minutesnot hours and it is great because thenyou can begin to collect emailsubscribers which means you can alwaysbe in contact with your customersupdating them on what's new in your shopwhat new products you've got so this isthe ideal way to start email marketingbut to do that you would need to connectWP forms with an email service providerand the one that we really recommend isconvertkit so convertkit was created bycontent creators so they know what ittakes to grow a successful onlinebusiness and your email list is yourbiggest asset especially when you've gotan online shop you need to be able to doemail marketing and convertkit helps youuse your email list to grow yourbusiness through attractiveforms trackable data and simple butpowerful automations it's got automatedemails so during your email marketingdoesn't have to be tedious and you cansend well-timed and targeted content toyour subscribers convertkit really is afantastic email marketing softwareensure you've got mail chip which isanother email marketing service but tobe honest I've always found MailChimpreally tricky to get into and set formsup whereas convertkit is super easy I'venever seen anything as easy to use so ifyou do want to get into email marketingwhich I highly recommend since you'vegot a shop now just head over toconvertkit comm and you can do that byclicking the link below the video andfollowing along with me let's click ontry it for freeand now it's asking you if you've gotany experience with email marketing andI'm just gonna click on I'm brand newand now do you have a website and yes wedo because we're creating it right nowso yes and then you wanna click onWordPress and then enter your emailpassword and a phone number and click onget started and you'll be on yourconvertkit dashboard where you can findyour forms and sequences just up here aswell as your subscriber information andall kinds of tools here it's reallyreally easy so as I said this is theeasiest platform to use way easier thanMailChimp so anyway I'm not going to goto in depth with convertkit in thisvideo but I really recommend that youget into using this because now you'vegot your shop you want to make sure thatyou can always be in contact with yoursubscribers bringing them back to yourshop to view your new products and buyfrom you again and again and using youremail list that you can build usingconvertkit you can do just that it's assimple as that and we're also gonna makea video all about convertkit showing youexactly how you can use it so look outfor that after this videoonce you're happy and ready click onsave then head back to your contact pageand Elementor and all you do is clickhere to bring up your elements type inGermany P forms and now just drag thisinto the space to the right just likethat and there's your new contact formyou might need to select it from thedrop down here if it doesn'tautomatically come up and then click onapply but this really amazes me how fastyou can do this this used to take weeksand cost thousands of dollars but nowyou can do this in just minutes it'sreally brilliant and don't worry if youare seeing another field below itsometimes it happens but if you updateto save and bring up your website in anew page you'll see it's workingperfectly ok I can't believe it you'renearly finished with your online shopwe've got a few more important things todo to make sure people can purchase yourproducts easily using PayPal or theircard so then you can start making moneyimmediately and I want to make sureyou've got a flying start by giving youa few secrets of my own to build ahugely successful brand I'm gonna giveyou some tips on how you can besuccessful in social media how to shareyour products to Facebook and Instagramand general things like that the noteveryone knows about but they're reallypowerful things that you can do to giveyourself a head start so in a moment I'mgoing to show you how you can receivepayments but first let's set up yourmenu at the top so visitors can browseeasily and find your different pages andproducts alright now let's get your menuset up you want to go to appearance onyour toolbar and menus and here youshould have a menu already created onthe left are your pages posts andanything else that you may want to addall you do is click add items to themenu just like this and click on add tomenu and it will show up on the rightand then you click and drag to arrangeyour menu how you want now to createthis drop down from the shop use thecategories that you created whencreating your products and add in yourcategories to your menu you want toclick on a screen optionup here and then you want to make sureproduct categories is ticked here you'llthen have a new area on the Left whichshows your categories that you can thenadd into your menu if some of yourcategories aren't showing up it's mostlikely because you haven't addedproducts with those categories yet thenyou want to click and drag each one soit's underneath your shop page so it's asub item of that page this creates thedrop down when you're happy click onsave menu and you're all done now if youtake a look at your menu you'll have afantastic-looking drop down menu readyfor your products which your customersare going to love so let's get yourstripe created which means people canpay using their card stripe is a paymentprocessing platform and it's the bestsoftware for running an internetbusiness it's used worldwide by somehuge companies such as booking comKickstarter lifts Shopify open table andmany more so you're in very good companyhead back to your dashboard and find thenotifications at the top here and nowclick set your stripe account keys nowthis is really important so make sure tofollow along and do exactly what I do tomake sure this is set up right hereyou're setting up stripe on your shopit's enabling visitors to use their cardto purchase your products so the titleis what will show up when people arepaying for something as well asdescription test mode means no one canactually buy anything yet so we'll leavethat on for now and in a moment we'lltest the shop out and buy somethingwhile it's in test mode to make sureeverything is working and you need acouple of keys here so to get thoseclick on stripe account settings nowclick on sign up and enter in your emailname and password to create your accountand then you want to click on use thestripe API and this is your struckdashboard here are your test keys socopy the first one and then paste thatin here and then click here to view thesecret key and copy thatand paste that in here okay next is thestatement descriptor and this is whatcustomers will see on their bankstatements so you could type in yourshop name for example and that's prettymuch it for these settings so SaveChanges here and now you can test yourshop by purchasing something and itwon't charge anything because it's intest mode and we'll also use a test cardto do it just before that I wanted toshow you the different areas at the toplike your products tax shipping paymentsso let's click on the shipping here youcan set your different shipping zonesand more if you need to and take a lookin these other areas too there's a lotyou can do for example in products youcan change measurements and enable ordisable reviews in payments you can turnon different ways customers can pay atthe checkout like bank transfers cash ondelivery as well as customer accountcreation and much moreok now let's open up your website andbuy something don't worry it's still intest mode so weren't actually doingthing so I'm browsing the shop and herewe go I love Africa so I'm gonna buythis product this looks amazing doesn'tit it looks so good I love how itdisplays your products it's soprofessional it really does look likeyou've spent thousands of dollarscreating your shop you should be proudso I'm going to add this product to thecart and here it is it has been added toyour cart at the top of the page andthis theme makes it really enjoyableexperience for customers to browse andpurchaseI love how streamlined this is as wellit really makes it easy for people tobuy but not in an in-your-face way it'svery simple and hassle-free it's apleasure to do and that's what I wantedfor your shop is what every customerwants to enjoy browsing and enjoy buyingfor me so as you can see customers canpurchase directly from here using PayPaland I love that feature it makes itsuper easy and quick for people but fornow let's click on checkout and now wejust need to enter in our name andbilling address and if your deliveryaddress is different you would enterthat here and at the top there's notto enter a coupon code as well so ifyou've set one up your customers canenter that here and then here it givesyou a rundown of what you're buying thecost and any shipping cost based on whatshipping zones you've created and wherethe customer is from and then you choosehow you want to pay by paypal or cardand if you've enabled cash on collectionor bank transfer that will be here aswellPayPal is self-explanatory it will bringup a separate PayPal page whichcustomers then sign in and pay thenthey'll be redirected back to your shopso for card you just enter in your carddetails here and for this test you canuse a test card so enter in and then useany expiry date and any CVC number andclick on place order and there we go youshould get a success page which lookslike this saying thank you your orderhas been received along with an ordersummary of what you've just purchasedand the billing address and deliveryaddress which means it's all workingcongratulationsthis is incredible and I'm so excitedfor you I hope you're happy and can'twait to start bringing in your customersin fact in a moment I'll be showing youan incredible way to bring customers toyour shop without you doing anythingfirst let's disable the test mode sopeople can now start buying your amazingproducts and if you're not ready to dothat yet no problem you can do thisanytime ok now go to your plugins andfind WooCommerce stripe gateway and bythe way you always want to make surethese are up to date it'll tell you ifthey need to be updated now click onsettings and then uncheck this andyou'll need a couple of live keys nowfirst copy this text and then click thislink which should take you to yourstripe account then click on addendpoint and paste that text in here andclick add endpoint again and now clickon home on the toolbar and find get yourlive API keys and it may say you need toactivate your account so do thatclick on activate your account and thenclick on start and confirm the email thestripe sends you then when you've donethat click on start again and you shouldbe on this screen you now want to fillin a few details about yourself whereyou're based your website businessdescription and account details and thenyour name birthday and home address thestatement descriptor again and a supportphone number then you want to enter inyour bank count you want used to receivepayments into when you sell products andthen when you're happy with everythingclick on submit application and youshould be ready you now just want tocopy these live keys and paste them intoyour fields and then save at the bottomand congratulations your online shop isnow ready to start selling your productsand bringing in money you've connectedyour bank account to start receivingpayments and your PayPal is connected toyou're all set up to sell productsonline this is a fantastic achievementwell done I hope you're proud and you'rehappy with how all this looks is abeautiful website and shop ready forcustomers to enjoy and buy from youyou've nearly finished the next step isto make sure your website settings arecorrectly set up and this only takes aminute so let's go to settings and thengeneral here you can change your sitetitle and tagline and I'm gonna putadventures made easy and for the taglineyou want to write something short butcatchyabout what you do or the products thatyou sell the site title is what you'llsee at the top of the page and it's likea logo and I'll show you how tocustomize this in a momentso then save at the bottom and then goto reading and it should be set to astatic page and your home page should behome so then saveand then you want to go to permalinksand then here you want to set this topost name this makes it easier forsearch engines to see your shop whatit's about and it'll also appear higherin search results so then save that andyou're done with those settings now foryour logo go to appearance and customizeand you'll notice that your logo isstill the same it says simple let'schange that now let's go to header andlogo and this is where you can add yourown logo image if you want to if youhave one but I'm gonna just remove thisimage and then go back click on publishto save everything and then refresh thepage and you'll see that your site titleis now the logo now you want to go totypography and then logo and in here youcan edit the size of the logo or thesite title because you'll see it'spretty big I'm going to change this toabout 24 here and maybe change theletter spacing a bit and if you want tocustomize the font you can do that hereas well I'm also going to change theweight to 300 much better that looksgreat then I'm going to go back and findfooter bottom and in here is where youcan edit or remove the copyright at thebottom of the page I'm just going toremove this and then publish to save andclick the cross to exit all right nowyour website is looking incredible andyou're ready to start selling yourproducts I'm excited to share with youthe fantastic bonus I've been tellingyou about which is going to give yourshop a boost to get your products infront of as many people as possible andit's a tool that multi-million dollarbusinesses use oh and it's completelyfree as well so you want to go toplugins and add new and then you want tosearch for Summa me and here it isso Summa me gives you a suite of toolsthat are the easiest way to turn yourwristinto customers it's a hugely popularplugin all around the world because itworks so well and it is so easy to useand it's also completely free there aremany features that you can play aroundwith such as a pop-up that comes up justbefore someone leaves your shop itpersuades them to stay but what I'mgoing to show you in this video are setof sharing buttons that slide in fromthe side which visitors can use toinstantly share your shop or products totheir Facebook Twitter or anything elsethat you choose so let's install sumerme now and then activate it perfect nowyou'll see sumo on your toolbar so clickon that and then you want to click onconnect then create a free account byentering your email and a password andthen click on dashboard and then my appsand you'll have a pop-up come up justlike this but I'm gonna say no thanksfor this video you can easily do thislater if you want to and now you'll beon your sumo me dashboard along the topyou have some options email monetize andmore you want to go to extras and clickon share and then activate now andyou've just set up your sharing buttonsthis is where you can customize themusing settings layout and so on so let'sgo to layout first and here you canchoose whereabouts you want your sharingbuttons to be right now it's on the lefthand side of the screen and you can alsochoose where you want them to appear onmobile in settings you can change whichbuttons you have you can rearrange themsearch and swap them out anyway youdon't need to do anything else here ifyou don't want to it's all ready to goand it's working so let's take a lookand let's see how it looks ok here it isthey pop in from the side and this isstunningI really hope you're happy with yourshop I love it it's gonna make all thedifference to selling your products andI'm really happy for you well done fordoing this it's a great achievement thenext bit is a really important step thatyou need to do and it's the last stepthis is going to make sure that yourwebsite is comelately secure for people to use theircard information so they can purchaseyour products so right now as you cansee up here it's saying not secure andthat's because you need the SSLcertificate from Hostgator that camewith your hosting and a dedicated IPevery shop on the internet has this wellthey should do to make it secure forpeople that come to your website andpurchase products so to do this you needto go to hostgator.com and then go uphere and open up a live chat with themthen connect to Hostgator by logging inwith your details and they will doeverything for you it's really reallyeasy you just need to tell them thatyou're setting up a shop you have thebusiness plan which comes with a freedomain validated ssl certificate anddedicated IP address and you want to setthose up they'll do this for you reallyquick it only takes a few minutes andthen after they've confirmed that that'sall done you need to install a plugin tolink the certificate with your shop sonow go to plugins and search for areally simple SSL now you want toinstall and activate that then all youneed to do is click on activate SSL hereand then just wait for it to do itsthing and you're all set up okay nowyou've got your amazing new shop up andrunning you're ready to start sellingproducts there's nothing more excitingthan your first customer buyingsomething from you so I now want to takea few minutes to give you some tips onbrand awareness and getting yourproducts out there so first of all aFacebook page Facebook as I'm sureyou're aware is one of the biggestsocial platforms in the world each dayit registers about 2.7 billion likes andshares with over 2 billion active usersevery day so it makes sense to create aFacebook page for your business and it'sso easy just log into your Facebook andyou'll have the option to do this onyour toolbar here all you do is click oncreate page up herethen you want to click on business orbrand and follow the instructions formayor I haven't got time to take youthrough everything in this video butit's super simple and straightforward sojust go ahead and create your page andwhen you've got your page set up you cannow start building a strong community onFacebook updating them with what's goingon in your shop your new products behindthe scenes people love all of this stuffand if you can you want to use video asmuch as possible photo speak a thousandwords but video is limitless so fromhere the sky's the limitFacebook gives you incredible tools tobuild up your audience and growawareness for your brand anyone whowants to build a strong brand needs tohave a Facebook presence Instagram okayInstagram is my next favorite platformwhy because Instagram is a platform madefor sharing photos and videos you wantto get your brand on Instagram and growyour following this is incrediblypowerfuljust like facebook but Instagram nowmakes it easier for people to shop theproducts that they find on Instagram bytagging products in posts so if yourbrand or business with a physicalproduct you definitely don't want tomiss out on the opportunity to introduceyour products to instagrams 500 milliondaily users what's more is you can nowcheck out directly from Instagram usingshopping posts again I haven't got timeto go in-depth about this but I'll becreating videos all about growing yourbrand on social media so make sure youdon't miss those I love to see yousucceed and reading all of your commentssaying how much my videos have helpedyou it means everything so remember toleave a comment and give me a thumbs upand if you want to be extra amazingshare this video it would be the bestand it really helps our channel grow Ihope you've enjoyed following along withme let me know in the comments whatyou'd like to see in the next videobecause we want to create videos thatyou love and that will really help youand also show off what you've createdI'd love to take a look at your websiteand see what you've doneif you're interested in taking your shopeven further there is so much more Iwould love to show you things likeboosting trafficbuilding brand awareness like I've saidalready social media tips and tricks toget your products noticed and we'recreating new videos and content all thetime so make sure to subscribe and joinme in the next video I'm really lookingforward to it I'm Theo thank you forwatching

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