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Top Seller Ecom Product 10-12-2018-Dogs
hey everyone Kurt Crowley here first offthank you very much for stopping by andchecking out this offer this offer isfor e-commerce physical products and I'mgoing to show you the information that Iam gathering I am known as the NIF lerto go out and find shiny objects andbring them back for others to actuallyuse in their business and this is nodifferent than anything like that so letme go ahead and get into it I'm going toshow you exactly the product lineup theway it's going to be looking what youcan do with it and how to use itand then I'm gonna go into the offerthat just came up today which is our topselling dogs pet item for the twelve sohere we go I'm gonna minimize myselfdown here not what I'm going to do isI'm going to choose the top selling caritem so when you purchase this actualproduct right here for the top sellingdogs you're also going to be getting asa bonus the top selling car item I'mgoing to go ahead and click on start andwe're gonna scroll down so for thisparticular car item it is a pocket brushcar cleaner and as we scroll down you'regonna notice it's great for using andlouvers it's got another brush on theother side it's great for detailing carsthat's exactly what it's for and if wescroll down we've got a little bit ofthe product information here and I'mgonna go through this step by step inorder for you to get the fullunderstanding of how this informationthat I have niffle for you is going towork for you so the very first thing isthe category it's in cars so if you'rein the car market this bonus product isright up your alleyyou're gonna love it the selling pricewhat this item is actually selling forright now is $16.99 it doesn't soundlike a lot unless you sell about ahundred a day and then your eyeballslight up like cash registers productcosts a dollar five each so it costs youa dollar five for that particularproduct which you could sell for $16.99which gives you an average profit marginof about fifteen dot ninety four centsso the cost per action or acquiring youractual customer is between $2 and $4 inorder in order to actually make a saleso that cost of about $4 per customerplus the cost of the actual product isaround five dollars and five cents atthe max usually around them at the maxwhich leaves you at a profit between 11. 94 cents and $13 94 cents that is agreat great profit if I could spendanywhere between 3 & 5 bucks and make 12to 14 every time I'm going to do thatlike crazy so the bonus that I'm givingyou is a great great bonus that youshould jump on immediately grab theinformation and run but how can you usethe information let me scroll down andshow you a little bit more so theproduct description which you see justover here gives you a little bit ofdetail of what it does so you canactually give a good idea of how tocreate your ads but let me tell you I'mgoing to show you a way where you don'thave to worry about creating the adseither so keep that in mind as we scrolldown you're going to notice that we havesources on aliexpress Alibaba eBay andAmazon I've sourced this actual productout for you already you don't need toworry about it I've got the informationfor you and as we scroll down a littlebit further we even have drop shippersthat will actually drop drop ship thisproduct for you you don't have to worryabout it now what about theadvertisement remember there's a costper acquisition how are we going to getthose customers and that's exactly whatthe targeting for both Facebook andGoogle are for the very first one -Facebook it's going to tell you how tocreate your your actual audience thatyou're going to be tailoring thisparticular ad for the age range between18 and 65 of course the country is goingto be the USA you're going to targetboth male and female because they'reboth nuts over their vehiclesand well as the audience size is gonnabe about a million that's what you'regonna be looking for the interest thatyou're going to be targeting ourused-car and gadget so keep that in mindonce you do that this is the actualtarget audience but we still haven'tcreated the ad right we'll get to thathere in just a few moments so as wescroll down we're gonna see the Googletargeting now what we have here is wehave the keyword the competition thevolume the search volume and then thecost per click we have all of thatinformation right here that you coulduse for your Google ads at the same timethat is a huge huge bonus right here sowe were talking about the ads what arewe going to be used for as well videosyou know are very good I'm gonna goahead and click on this and it'sactually going to open up here I'm gonnapause it just for a second but this isthe actual product so you can actuallyuse this YouTube video in your ad sokeep that in mind as well now rememberwe were talking about how to aboutcreating our ads inside of Facebook ifwe click on the see relative ads onFacebook this is a huge leg up the veryfirst one and here at the very topyou're going to notice where it saysclean your car in seconds and it hassome emojis by now has the link and thevideo this one has 37 comments a hundredand ninety-eightshares huge huge out turnout for thisyou can easily copy any one of these adsas your own and start promoting thisparticular product this is a huge hugewinner for you right there if theproduct was actually on a Shopify storewe will be sourcing that as well thisone particular is not so we're gonnascroll down a little bit further it'sgoing to show you what country you'regoing to notice the actual how much it'sgoing to be costing you and theestimated delivery time we have all ofthat information down there what whereit's actually coming from and how longit's going to take to get to you we alsohave reviews people have actuallyreviewed this product weand we make sure that we pull this in sowe you have a full reference of whatother people think about this productbefore you actually promote it as wellbut we make sure that they are prettygood top quality products when weactually do this listing so keep this inmind now this particular one this isyour bonus one the pocket brush carcleaner now what I'm going to show younext I'm not going to actually go intothe ad but the next one the one thatwe're actually talking about today isthe top selling dogs it's a pet itemthis one sells for around $14.50 1443the product cost is almost $7 sixdollars and 87 cents shipping is freethere's no charge for shipping onceagain the customer cost per acquisitionis about two to four dollars to get acustomer and the average profit marginis seven dollars and fifty six cents -out your cost per action gives you thenet profit of three dollars and 56 centsnow if you're into pets you've got blogson pets this is a huge huge win for youto actually sell physical products forpets as well this particular item issomething for small medium large andeven extra-large size dogs so you don'tneed to worry about that we've got itcovered that's exactly what this is forI'm telling you it's it's definitely forall of the different sized dogs this isa product that the dog that thecustomers are going to love so that iswhat this is all about I've hoped you'velearned something I've hope that you'veenjoyed this presentation the link topurchase is just right over there onceyou purchase you're going to be taken tothe members area where you're going tobe getting both the dogs as well as thetop-selling car item once again thankyou very much and have a great day
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7 eCommerce Email Marketing Tactics That Work Like a Charm
– Email marketing is the
life and blood of e-commerce,but if you're using it wrong,it won't generate you any sales.When you look at companies like Overstockdo you know where they're gettingthe majority of their sales from?Email marketing.That's how powerful it is.Hey, everyone, I'm Neil Patel,and today I'm going to
share with you sevene-commerce email marketing
tactics that work like a charm.(bouncy synthesizer music)Before we get started,
make sure you subscribe.And if you're on YouTube,
click the alert notification.That way when we go live
you'll get notified,whether it's YouTube, Facebook, LinkedIn,you'll get notified every time I go livewith cutting edge marketing techniques.How many of you use email whenit comes to e-commerce marketing?I know a lot of people
do, but I'm curious,and if you do, what are your results?Because I'm about to
break down seven tactics,and if you use these,
your numbers will go up.Tactic number one, scrub your list.The reason I say scrub your list,too many people have
e-commerce email marketingout there and they're just like, yeah,my list is huge, I'm at
100,000, I'm at 200,000,and I'm going to keep emailing everyone.Well, what you'll find is your email'sgoing to the promotions tab.Why is it going to the promotions tab?It's 'cause you keep emailing peoplethat aren't opening up your emails.If you scrub your list,only email the people that are opening it,your deliverability rates go up,you get into the inbox,
and your open rates go up,your clicks go up, your sales go up.Scrub your list.If you're using a good email
provider like ConvertKit,they automatically do it for you.Some email providers like Mailchimp,they may eventually end up changing it,they don't like it when
people scrub their list'cause it makes their revenue go down,but if you don't scrub the listyou'll notice that your
emails will go more intothe promotions tab and
you won't do as well.Number two, you want to make
sure you do trigger-based emails.If someone is on your email list,they add stuff to their cart,but they don't complete their checkout,what should your email be to them?It should be how they can completethat checkout for those products.Heck, you can even put
reviews in that email to showwhat it's like if they bought
your product or service,more so product, 'cause
this is e-commerce.That's super effective.When someone goes to their checkoutthey have these products
and they don't checkout,but then, you shoot 'em
an email being like,check out our e-commerce store,here's all these products that we sell.Well, that's a terrible email.They already added the
ones that they want to buy,but they just need that
push over the edge.Maybe some testimonials,whatever maybe to get them over the edge,that will help a lot,and you'll notice a
ton of sales from that.The third thing that you need
to do is time-based emails.Here's what I mean by that.Everyone's like, yeah,
you send out an email,people open it up whenever they do.If you have a ton of unopened
emails in your inbox,what happens?You'll find that you're
less likely to go throughall the ones that are at
the bottom and open 'em up.People get lazy, it's not
just you, it's everyone.So you want to look at what time thatperson came to your site
and put in their email.That's when you should
be sending them email.I try to stick within that timeframe,usually within an hour,versus sending it whenever
it's my convenience.The fourth thing you want to
do is promotional-based emails.I know discounts and servicing is notnecessarily the best thing to do,but in e-commerce when you do things likeCyber Monday or Black Friday salesor a Christmas special
or New Year's special,you'll see a whole slew of sales come in.So you want to make your
campaign set up in advance.You don't want to be at the last
minute writing these emails.If you can go and write them in advanceand you leverage these
promotional-based periods,you'll notice a ton of sales.What we've seen in e-commerce is duringthese peak holiday seasons you cantypically get 25, 30% of your sales.That's a lot from a holiday season,even though there's a
whole 12 months in a year.The fifth tip I have for you iskeep your emails short, to the point,and try to use text-based emails.Most e-commerce companies
love using image-based emails.Do you know what happens
with image-based emails?They get pushed in the promotions tab.Google and Gmail and Outlook,they all know that when someone sends youan email with a ton of images,it's usually a promotion
versus when someonesends you a text-based email
it's typically a friend,hence, you want to use text-based emails.The sixth tactic I have for
you is upsells and downsells.Typically, when someone buys
from your e-commerce productyou're going to have upsells anddownsells on the checkout page.If you don't, make sure you add 'em.But here's the thing.Most of your audience will not buythe upsells and downsells
right then and there,so what you want to do is look at theproducts people are buying, and then,send them those upsells
and downsells in email.Sure, you want to still have 'em on thecheckout page right after they purchase,but you also want to followup
through email for allthe people that don't buy
your upsells and downsells.On your thank you pages whereyou have these upsells and downsells,usually they're short and to the point.Through email they can
be much more in-depth,longer, and you want to space it out.If they don't buy right away,you don't want to hit
'em the next day withan email being like, buy this
upsell, buy this downsell.You want to give it a week or two afterthey receive the product,
they get to use it.You want to followup with
all the other things thatthey can buy that can make
that experience even better.It's very important to
get the timing right.The moment you get the timing wrong,that's when you'll see that thoseemails won't convert at all.And last but not least, when
you're doing email marketing,it's not just about email.It's very similar to email aboutthe tactics that I'm going to break down.It's push notifications.I use email combined
with push notifications.So when someone subscribes to my sitethrough tools like Subscribers,I'll let 'em know and push
send 'em through their browser,hey, here are the products
that you could end up buying.Hey, these products are now going on sale.Or hey, your cart isn't complete.Click here to finish the checkout process.And yeah, you're not going to
get a ton of sales through this,but all these little things add up.If you leverage each of
the seven tactics combined,you'll start seeing your sales go up,that'll allow you to spend more
money on your Facebook ads,your Google AdWords, more
on SEO or content marketing.And overall, email marketing,especially when it comes
to your e-commerce site,will be much more effective.If you need help growing
your e-commerce store,check out my ad agency Neil Patel Digital.If you have any questions,leave a comment below and like the video,share it, tell other people about it.Thanks for watching.
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The Truth About Internet Marketing: Why Being Successful In Business Is Hard | #001
the life of north of Newark is far fromglorious the life of an entrepreneur ismore like this you know masochistictaking all living in constantchaos and risk never knowing when you'regonna make money or if you're gonna makemoney if you're gonna lose money what'sgonna happen you know in two months inthree months sometimes not knowing howyou're gonna pay your billsbecause you don't have a boss right yougotta make every single dollar that youmake you're gonna make it happensometimes you have a $20,000 month andthen you have a $0 month and then youmake 2 or $3,000 or $10,000 dollar lossyou know recently I lost $10,000 becauseI think this investment you know andthen again I run a promotion and I makeyou know 20,000 or I make 10,000 back soyou're gonna be okay to to lose $10,000to win $10,000 you were to lose $100,000and to win that back okay and a lot ofentrepreneurs they lose a lot of money Ithink here are these entrepreneurstories of people you know losingmillions and billions of dollars andthen building everything back up fromscratch so if you think about this ideaof entrepreneurship I want you to eraseany idea that you have any you knowfairytale conception aboutentrepreneurship anything like that Iwant you to erase that because if youhave that and as long as you have thatyou can't be an entrepreneurit's very paradoxical but as long as youhave that misconception you will neverbe able to actually be an entrepreneurokaywhat will make you an entrepreneur isactually laser-sharp persistence andsobering up okay you gotta sober upyou're gonna become work around ityou're gonna see you know the economyreality business for what it is you'regoing to keep your feet on the groundand that doesn't mean you should begiving up hope doesn't mean you shouldbe hopeless it doesn't mean you shouldbe motivated what I'm saying is you'regonna get rid of all the fairy tale that you think is true aboutentrepreneurship because that's what'sreally holding you backit's those beliefs like that good lifethat amazing lifestyle it's it's thatyou know idea that somehow being anentrepreneur issomething glorious okay because that'sour ego holding you back and as long asyou're motivated by that and you havethose false kiss conceptionsyou'll never really be an entrepreneurso the best way to to see if someone'san entrepreneur is to somehow look youknow take a look at the facialexpressions the person's making okay ifthe person looks a bit cranky has likeyou know some torque rings under theeyes and it's just kind of calm andgrounded in you know when you're whenthat person Spacey chaos that's probablymore like the entrepreneurial type ofperson so instead of being all hyped upand you know chasing this gloriouslifestyle instead of doing that you'regonna kind of become the eye of thehurricane that's what reallyentrepreneurship is all about it's aboutcarrying tremendous responsibilitiesdealing with tremendous pressure in yourlife having to make everything happenyourself having to deal with risk withlosses with wins you know basicallythat's what it's all aboutso the moment that you don't give uphope and you're still motivated and youstill have passion but at the same timeyou sober up and you're your state kindof stays constant where you don't gettoo excited if you make 10,000 20,000dollars you don't get too excited andwhen you lose 10,000 dollars you don'tfreak out you don't go crazy okay oncethat happens and you stay grounded inthis chaos and you can think straightand you can creatively come up withsolutions no matter what's going onaround you that's when you're anentrepreneur it's not when you'restanding in the spotlight and everyone'sadmiring you and everyone's looking atyour product that's not whatentrepreneurship is about it's thesemoments where you're alone or you'redown on your knees and your own bloodand sweat what are you going to do thenthat's what makes you an entrepreneurand if you aren't ready for that ifyou're not ready to let's really be downon your knees get beat down by life youknow fail a tremendous amount of timesdeal with constant pressure uncertaintyand risk if you don't want to do thatthen don't become an entrepreneur and ifyou do want to become an entrepreneurthen get rid of all the fairytale that that's out there in thismisconception about entrepreneurship getreal and you know cultivate the realqualities of an entrepreneur and you'llbe fine
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One Product Shopify Store: a Dropshipping Guide
Have you ever thought about running a one
product business?For some dropshippers, it’s a simple formula
for success.So stick around, cos we’re going to break
down that formula for you today.Hi world how goes it, it’s Mark from Oberlo.Welcome to Show and Sell.Usually in this series we take a look at a
product niche and the ways in which merchantscan sell in that niche.But not today.Instead we’re going to talk about how to
sell a single item with a one product store.First we’re going to identify reasons why
you may want to run a single product store,and then we’ll explore how you can make
that store a success.Every entrepreneur is different.Some might be awesome at running a general
store.But if you’re more suited to running a streamlined,
straightforward outfit then you’ll probablyappreciate setting up a one product business.It only takes one good idea for you to make
it big.And without the distraction of building a
store for multiple products, and then managingand marketing those products, you can focus
all of your energy, attention and resourcesinto selling your one product better than
anyone else.I don’t want it to sound too good to be
true.Because there are challenges that come with
setting up a one product store.Unlike a general store, a one product business
goes all in on a single item.And that is perhaps the gnarliest challenge
of them all,how to findthat one product you want to sell.So that seems like a good point for us to
start.There are five things to keep in mind when
you go looking for great dropshipping product.One.It’s not easy to find elsewhere on the web.Two.It’s tricky for shoppers to guess the price.Three.It’s interesting enough to entice consumers
to click.Four.It can be purchased by consumers with no need
for any prior research.And five.It’s inexpensive.A product price of $5 or less, including shipping,
is ideal.Using this criteria I searched the Oberlo
marketplace for an example of what could bea good dropshipping product for a one product
store.And I found this interesting solar-powered
cranium-cooling accessory.Right, I know this looks a little goofy but
hold on.It fits our five search criteria quite nicely,
and there already appears to be a market forthis cap, as it has got multiple sales in
the last month and six months.And it has a couple of five out of five customer
reviews.On top of that, it’s novel, and pretty eye-catching,
meaning it would make for a great productto advertise in a video.Let’s say you’ve also found your product.What now?Well, now it’s time to build a winning store
that’s optimized to sell one product andone product alone.Shopify has a few store themes which are ideal
for single product businesses.Startup is one of those themes for one product
stores or stores with small inventories.This theme adheres to a golden rule of one
product marketing: it provides merchants witha powerful space above the fold for their
product to immediately hook the user.Above the fold refers to what is visible on
the user’s screen.In this context, it’s what is visible once
a user arrives to your online store.Anything below the fold requires the user
to scroll.A large hero image above the fold is a golden
opportunity for single product store owners.This is premium real estate to build your
brand, highlight your promotions, and bringyour flagship product to life.As you can see with the Startup theme, a hero
image above the fold also works as a greatspot to allow your customers to order the
product directly from the hero image itself.It acts as a guiding hand, waving away distractions
and enticing customers to fill their cartand go to the checkout. ASAPAfter all, it’s a one product store
– there’s nothing else for customers tobrowse for.But hold up: we’ve gotten a little ahead
of ourselves.How do we even get customers to our store
and interested in our solar powered ventilatorhat in the first place?To do that, we have to get smart with social
media.Start by optimizing your Shopify store so
that it can leverage the power of Facebookto the max.You do this by connecting your store to a
Facebook Pixel.And then run ads to drive traffic to your
store.Our ventilator baseball cap is attention grabbing
enough to drive traffic to our one product store.People are likely to want to find out more
about this unique headpiece.Once we generate traffic, the Facebook Pixel
monitors what visitors do once they are inthe store.The goal is for the Facebook Pixel to help you optimize
your ad strategy.With the data recorded by the Facebook Pixel, you can
segment your store’s visitors into groups,and then hit get those groups with hyper-targeted ads.Do you like the sound of the Facebook Pixel?You should do, because it is a powerful way
of figuring out which customers are likelyto buy your product.Try setting up a Facebook Pixel for your store.We can help you do it.Simply click this link right here and watch
how to set up the Facebook PIxel in undertwo minutes.All right, your Facebook Pixel is operational.You’re running ads, you're collecting
data, and now you’re running even better adsPretty soon you should be getting some traffic and sales.If not, Facebook has another way of helping
you out.Once you collect Facebook Pixel data on one hundred
people from a single country, you get access tothe Purchase lookalike audience feature on
Facebook ads.A lookalike audience is an effective way to
reach new people who are similar to your visitorsand customers.You can use a lookalike audience to target
a new market, or to simply find a new audiencein your existing market.You create a lookalike audience based on the
people the Facebook Pixel has already seen.Facebook recommends that you build this base
list for the lookalike audience out of peoplewho have made a purchase in your store, and
not just every single person who has visitedyour store.This generally leads to better results for
merchants who use lookalike audiences.That’s because the Facebook Pixel helps bring traffic
to your store made up of people similar tocustomers and not just similar to store visitors.It’s an effective, hard working Facebook Pixel too.Around ninety percent of the time, lookalike
audiences average a higher click-through ratethan other audiences on Facebook.Have you thought about what kind of ads work
best on Facebook?I can tell you that the trend is pointing
very clearly toward video, which is the mostpopular medium for Facebook campaigns.Facebook users spend 100 million hours a day
watching videos.And the clickthrough rate
for video is as high as 57 percent.It’s generally advisable to make your ads
eye-catching and fun so as to encourage impulsebuys.But if your product is not suited to impulse
purchases you can make a functional videoinstead.After all, there is data to say it’s worth
it.Ninety-six percent of consumers said they
find videos helpful when they are choosingwhat to purchase online.And here’s the kicker: nearly three quarters
of consumers are more likely to buy a productif they have watched a video explainer prior
to hitting the checkout.So this is definitely a medium worth exploring
for one product stores.As the merchant, you can focus your time and
creative energy on making o ne hit video foryour product, you don't have to stretch resources
to make multiple videos for multiple products.Now I know not everybody has access to filming
equipment, or maybe their product is not wellsuited to video ads.But there’s good news: good old photos are
still popular, and are second best to videoswhen it comes to attracting customers on Facebook.If you’re considering a one product business
but still need some convincing, then you shouldread one of our merchant success stories.Click the link in the description below.This success story is all about how one dropshipper
took a single product and turned it into asix figure ecommerce business.What one product would you sell in your online
store?Have you tried using lookalike audiences?Let me know what has worked and what has not
worked for you, and I will get back to you.Thank you for watching this video.Until next time: learn often, market better,
and sell more.
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