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stood I had so much fun it is fun as fto like find a product that's hotput it in your store market it and thenactually get somebody to transact andbuy it[Music]you want to know how it gets startedwith drop shipping and you want to getstarted how to get started withe-commerce especially the money part isinteresting so so I ran two e-commercestores to Shopify stores I'm not doingit anymoreI'm just doing my agency and I'm doingmy online academy but the key toe-commerce I'm telling you right now youtold me you were afraid that you mightfail Yeah rightlet me tell you something brother thereisn't a night that goes by where I don'tchange something on my website whetherit's a picture whether it's text whetherit's copywriting whether it's a videowhether it's a testimonial whether it'sa new link a backlink I mean you're it'sit's a never-ending game and there isn'tone person who's ever been successful onplanet earth who has not failed you knowthere's a there's I think there's aquote like 90% of businesses fail youknow in in the history of business 90%of businesses fail right that's not toscare you that's not to deter you Ithink the stat the true stat is 90% ofbusinesses fail because people quit it'snot because of they they allowed failurethis is about perspective they allowedfailure to define them right I meanHenry I'm sorry Thomas Edison the greatinventor he invented this you know howmany times he failed before he finallyfound the right filament to fill theincandescent light bulb I mean it waslike thousands of times he failed sofailure is not if failure is inevitablelet me just tell you this you're gonnafail them I actually think it's reallyit's much easier to sell products andservices online than it is in real lifeI actually think it's easier to sellphysical products than it is services Iwas getting much more success runningFacebook ads into Grandma's and Google AdWords now it'scalled Google Ads with physical productswith these stores way easier than is tosell my services executive CareerCoaching personal branding right it'strial and error I went to the Universityof YouTube and I watched every YouTubevideo you can imagine this was like 5 10years ago right and I still do I stillwatch a lot of videos on Google andYouTube I still try to keep abreast ofthe e-commerce experts I even bought acourse on e-commerce mastery and allthat stuff right I invested a lot ofmoney into it I don't think you need alot of capital I don't think you needthe beautiful thing about drop shippingis you really don't need a lot of moneybecause you're not holding inventoryyeah does that make sense so you'reyou're you're getting inventory fromthese other websites right your youryour each purchase is based on apurchase order a real purchase orderit's not based on if you have it or notif it's in stock so there's really not alot of risk with drop shipping it's agreat way to practice you mighteventually end up doing private labeldoing your own product or what-have-youbut I think this is a great way to startso how do you get started you getstarted by just finally bucking upforget the idea of not ever failingyou're gonna fail but do something withfailure don't let failure define youdon't let failure make you quit just dosomething with it learn from it okaythat didn't work let me try thisokay this didn't work let me try thisthe reason that 90% of businesses failis because people quit not because theydon't have a good idea or not becausethey're not equipped to handle it orexecute it it's because they justthey're not seeing results fast enough[Music]they've they tried Facebook Ads once andthey quit which is like insane like youknow how many times I had to learn thebackend of Facebook Ads manager and thedifferent objectives and the differentcampaigns and all this stuff is gonnasound complicated rightlike drop shipping fulfillment orderingwebsite creation branding marketingadvertising Facebookmechanics ads manager of all that stuffsounds complicated but it's not I wantto make this very very clearit all sounds complicated but I promiseyou with every fiber of my being it'snot you just have to sit down you knowwhat the hardest thing about creating abusiness is just sitting down and doingit that's the hardest thing so you'vealready decided like this dude insideyour head which I talk about a lot on mychannel all the timethis dude inside your head has alreadyconvinced you why are you doing thisdude who do you think you are to startan e-commerce business what did you tellme two minutes ago you said nobody yourfamily's ever what you know how manytimes I've heard that beforea million in six times you know how manypeople have gone on to create successfulbusinesses with my coaching a lot ofthem most of them because I tried toreally give them the framework which itstarts with this and then the rest is inyour hands it starts with this and therest is in your hands I mean literallyin your hands like the laptop thefreaking you know because we're alllaptop warriors now the whole world islike business is laptop you know you'rea laptop you know samurai you know I'msaying yeah get out of your head andjust do and here I'm gonna save me thesuspenseyou want to know if you're gonna fail ornot you're gonna fail but guess whatfailure don't mean jack failure doesn'tmean jack so you just gotta keep doingit you just got to keep trying it keeptweaking it learn learn this why isn'tthis working why isn't that workingI might actually I've had honestly dudeI've had serious thoughts about gettingback into you know revamping I still payshopify $14 a month to keep my shop it'sasleep right now like nobody can buyanything from it but I still paidShopify $14 a month to keep it just atleast alive it's not dead but it's thestore is paused right now and you'llknow what that means when you get intoShopify if you don't mind the questionpleasewhat kind ofstuff for yourself girl I was doing likeit everything store now there's twoschools of thought yeah there's twoschools of because I had stood I had somuch fun it is fun as f to like find aproduct that's hot put it in your storemarket it and then actually get somebodyto transact and buy it but the problemwas and this is something that you mightface the problem with dropshipping isthe products are usually low-qualityyeah I don't know that might havechanged the last time I actually ran ane-commerce store by myself and ran acouple of e-commerce stores for clientswas like three years ago two three yearsago things might have changed by then Ialways wondered why you know and ifShopify if you're watching this pleaseI've always wondered why they don't dolike an Aliexpress for the USwhy wouldn't they create an Aliexpresstype of shop for the US if there is oneI apologize maybe I don't know maybethere is an Aliexpress do you guys knowwhat Aliexpress is your Alibaba whyisn't there one in the US is it justbecause of shipping and manufacturingcost yeah that makes sense but in thesea this isn't here this is a beautifulthis is a beautiful example this is abeautiful metaphor most of thesecompanies they're they're the mostpeople that fail but like really failnot like just fail because they thinkthey fail what's the reason that thesepeople fail is because they're onlythinking they want that immediateinstant gratification business doesn'twork that way if you want to build abusiness you should think about buildinga brand yeah what do I mean by buildinga brand building a brand takes a lot oftime I can't tell you how many contentcreators I've worked with I can't tellyou how many businesses and brands I'veworked with they're so like their warpedperspective they think that they allthey need to do is put up a website buya domain name throw some crappy productson their page and they should be makingten twenty thousand dollars a month itjust doesn't work that wayit's just like starting a coachingbusiness you can't just start a coachingor services bins at business put up afancy LinkedIn profile or put up a youchannel and everything's just going tostart the watch the money start pouringin it takes time it takes learning ittakes it takes mastering your craft ittakes understanding more about themechanics of business the mechanics ofe-commerce the science and art ofe-commerce than anybody else in yourcompany you should know more thaneverybody first you should start fromthe dirt level but I'm telling you rightnow dude this is the best time to do itthe only thing stopping you is this guyI call them the eternal daughter it'sthat one dude inside your headwho's telling you who do you think youare you don't come from that backgroundyou're not this you're not that thesepeople aren't like you who do you thinkyou are you can't do this you're gonnafail you suck it's that guy and thisgoes for everything not just ecommerceliterally everythingit starts in here what does the dudeinside your chest say not the dudeinside your head what's the dude I meanhonestly I'm just we're just wrappinghere like what's the dude inside yourchest say just do it one side like whenI sit down and I'm like there I'm justlike I think about him I think at themoment where I started think about iswhen at the moment that I starteddoubting myself yeah so because oncethat thought creeps in there that itmakes you you get any tangles you getentangled in it with your attention youget entangled in that don't ever forgetthis – a thought cannot have powerunless you give it attention youenergize it with your attention sothoughts come and go you have a trillionthoughts a day practically right I meannot literally but practically which onestick the ones that stick are the onesthat you give attention to so the nexttime that dude comes in just be likecool I'm not gonna listen to you you canwork all day but your bark is a hell ofa lot worse than your bite as a matterof fact this bite is is is an imposterit's an apparitionI mean you don't have kids rightyou're young how old you you're 23 yearsold you don't have kids you don't have amortgage right I'm assuming you don'thave a wife I'm assuming your husband orwhatever you're into I don't care forduties like wait a minuteI don't mean it's cool with me I don'tcare what you're into I mean it to eachhis own umfail fail as much as you can with dropshipping and ecommerce you don't need aton of capital you will need money to doadvertising but you could get away with$15 a day you could get away with even$5 a day ads now let me backtrack thatyou can do five-dollar ads a day and ifyou don't get a sale within two to threedays you just cancel the campaign Iwould say $5 ads a day are myths andFacebook is becoming increasingly moreexpensive and I think Facebook andInstagram and Google or where you needto go that's it those are just the threehottest products LinkedIn for e-commerceI'm not I don't think it's been a provenas of this kind of time period where inyou know summer of 2019 I haven't seenit I haven't seen it a I haven't seen itpresent itself as a proven concept yet Iknow reddit ads are kind of interestingand but but I don't want to confuse youand I don't wanna kind of it when you'rejust starting out you need to go wherethe bread and butter is the bread andbutter is an Instagram Facebookyeah the bread and butter is InstagramFacebook and I would say Google GoogleAdsand where do you go to learn how to dothat the beautiful University of Googleand YouTube yeah you just Google how doI create a Facebook ad how do I startyou could even Google how do I start ane-commerce store that might be the titleof this you know video that's this videois gonna go on my channel because Ithink it's super helpful I'm seriousdude please promise me just do it andkeep me posted message me DM me onLinkedIn or on Instagram or whatever youhave my email even to my email my mainemail this goes for anybody leave in thecomments down below let me know if thishelped you if this inspired youif you want to reach out to me Nez atprofessor Nez at professor Nez combo bea little you know graphic down therebelow dude you need to do it you need tostart it and so how you get started isI'm just telling you the sort of biggerpicture like this now the the finite thetangibles and the details obviously youneed it you need to create a websiteright you need to buy a domain name youneed to figure out what you want to selland your saying you might want to do iteverything kind of types yes now theonly reason that I've done in everythingstore you might want to research thisagain the University of YouTube andGoogle the reason that I did ineverything store is because I felt likeI wanted to focus on proven products Ididn't want to reinvent the wheelso what does that mean I would researchwhat are the hottest products out thereand I'd put it in my shop I'd look at mycompetitors this is competitive marketanalysis this is real world stuff lookat shops that are successful look atwhat they're doing how they're eventheir colors their brand their theirproduct page their homepage their aboutpage like literally everything and I'mnot saying like copy paste but just usethat for inspiration you know I'm sayingand just be like okay I'll createsomething like that because that's whatI want to do and the reason that Iwanted to create it everything store butI've heard a lot of different varyingopinions on this I've heard other peoplesay no no no that's the wrong way to doit you want to create a niche storeniche it down as much as possible Ipersonally I was being I was successfulwithin everything store and my wholething was I'm not in there to have aunique dog store or have a uniquefishing bait kind of store or whateverlike that I wanted a store where Iwanted to get the hottest products thathad a proven track record how to provenhistory of being profitable and thoseare those of the products I put in mystore and those are the products Irecommended to my clients so for me itwas about making money and for me itwasn't about like Fame or being cool orhaving a cool logo for me was aboutmaking money comevirgins does that make sense yeah so Iwant to use the products at work likewhoever like did a Shopify store justfor fidget spinners when that washot yeah can you imagine how much moneythat may they be millions so the nexthop product is right around the corneryou got to do your due diligence you gotto research the F out of all of theseproducts and find out from the storethere's so many ways just google thisstuff YouTube this stuff there's so manyways that you can research stores andresearch ecommerce shops and researchproducts there's so many ways there's somany cool little hacks and and tacticsand details that you can research allthis stuff and then just find thoseproducts even like the I know the mainkind of fulfillment plugins like Oh bearlo I don't know if you've heard of Ohbear lo like Oh bear lo is one of themain plugins and there's there's acouple other ones I think but Oh bear lofor Shopify they really kind of areintegrated well together I think theyeven have like their best even Alibabaand Aliexpress they have like if youclick on bestsellers or you go or you goon the competitors websites and theyhave they have a page called bestsellersand you just emulate those productsmaybe even put those same exact productsin there just put your own uniquecopywriting and your own unique brandingcolors dude that's a great way to startand then run Facebook ads targetingpeople like if it's a purse you probablydon't want to target 18 to 35 year oldmen who are into UFC right unless theyor you might want to target though menwho make a certain amount of incomebecause they might want to buy they'relate like Mother's Day is coming upright so a good ad campaign might be twothirty five to fifty five year olds whomake $100,000 to $150,000 a yearadvertise these specials for Mother'sDay your product right like Hollett thatto me that stuff is so much fun ifthat's fun for you if that's somethingthat like gets you excited like I wantto do a Halloween sale I want to do asummer bikini sale like that likemakes me really jazzedthat's when you know you're meant to dowhat your maybe when he gets you reallyjust I don't like the whole philosophyyou follow your dreams and butterfliesand you know lizards and unicorns andall that crap I don't know where lizardscame from like I hate those bumperstickers but but but if you if if it'ssomething to where it just gets just sojazzed it saps your bones withelectricity do that and my what zaps mybones with electricity is the ability tounderstand human behavior influencehuman behavior and be able to createeconomic freedom for myself that's mylike beautiful but that that stuff getsme cooked because it's really 21stcentury communications it's pathos it'sconvinced it's it's Aristotle it's theability to use words images right andcopywriting to influence behavior it's apowerful thing right it's a really coolthing actually and you can use that forgood or bad obviously I'm not gonna getinto a moral dilemma but you know I'mnot forcing people to buy anything Ijust I'm giving them the opportunityplus there's gonna be other 23 year oldsout there creating sure there's I meanthere's 18 year olds right now dude thatare doing Shopify and they're making ahundred K in revenue a month in revenuenot net profit yeah but in revenueprobably net profit maybe sixty thousandhow would you like to make 60 fiftythousand dollars a year I mean I mean Imean I mean a year a monthlet me how crazy would that be there'seighteen year olds doing this right nowso get started how do you get startedwith e-commerce how do you get startedwith Shopify I would say you need tolook at what it is decide what kind ofproducts you want to sell this Scottdecide what you want to you know reallyspend most of your time on because thisis a lot of time it's a lot of yourenergy right but it's highly highlyworth it and then look at competitorslook at what they're doing researchresearch research find out what the bestproducts are find out if they fit andalign with what you're doing figure outhow to get attention Facebook marketingx2 Instagram marketing Google Adwordsyou read it Twitter what I don't know Iwould start with the big three InstagramFacebook and Google and then fail asmuch as you can it's okayfail as much as you can there's nothingwrong with failure because you're gonnalearn you're gonna get I promise youthis with every fiber of my being you'regonna get better and better and betterjust like I did everybody starts withabsolutely zero knowledge well thedifference between the people who havewho are successful and an or not theydidn't quit they didn't let failuredefine them it's okay to fail I want youto promise me you're gonna at least tryto do it please can you promise me onthe record I'm kidding I don't wanna putToys R Us right but I literally only I'mserious man like I want you to do it andkeep in touch with me all you need to dois Google all you need to do is Googlehow to create a Facebook ad how tocreate an Instagram it it'll take you Imean literally tons of tutorials butyou'll find a bunch of valuableinformation I did it everybody else didit and then when you become the FacebookAdsexpert here's the cool thing about goinginto business is things change all thetime you might not want to do apparelyou may not want to do e-commerce rightyou might want to start a social mediamarketing agency in five years be likeyou know I really love the marketingside of it I really love the Instagramside of it I like the Facebook side ofit I like the digital side of it I likethe branding side of it you might changeyour business but get that enginecooking hit the ball rolling you know tome because I want because 23 with nostrings that's a no-braineryou need to start like yesterday youneed to start like yesterday does thatmake sense yeah any other questions oranything is it still recording uh okaygoodany other questions or anything likethat what were your questions maybe youwant to stick around and maybe hear whathe has to saysure it was it relate to did I help youat all without youShopify and then some other websites orwe should be their own websitewell Shopify is just an easier way tocreate a website it's still your websiteand I would definitely I think correctme if I'm wrong but you have to pay thisis this'll all be this is the littlestuff but there's a way of paying itforward you know that it says powered byShopify at the bottom or something likethat there's a way of paying the to getrid of that watermark it's like awatermark but it's still a websitewhether you created on your own or yougo through Shopify it's not Shopify it'sjust Shopify you know what Shopify doesShopify makes it easy for people who arenot website designers yet literally theywalk you through here's your bannerhere's your about page there's colorshere's you know I mean this is how youcan put your products there yeah exactlythey give you a template the productwon't be listed on like so far like eBayno Shopify is not a marketplace it's notlike eBay no Shopify is just a it's asoftware service that's all it is I meanit's literally just a sass I think isn'tit it's just a service that's providedto you to UM help you create ane-commerce store for yourself you'restill the owner it's still your productbut it's not like yeah it's not likeeBay or Amazon you put it on Amazon youget amazon's marketing engine whichwould be killer but you can't do AmazonFBA fulfillment by Amazon I've neverdone Amazon FBA but I've wanted to tryitI just haven't known the time I know theenergy to do it right now time or morethan anything I would love to doanything my name is on FBA I mean youcan google the crap out of it there'samazing ways of becoming a seller onAmazon and using the Amazon engine theunbelievable brand of Amazon to do a lotof the heavy liftingI didn't know that I don't know thatmuch about it I have to do more researchon it I can't do it this isn't a videoabout Amazon FBA I couldn't I wouldn'tbut I know that that's a viable optionto make money online more a more viableoption to usewell maybe not more viable but anothergreat viable option for making money onAmazon is affiliate marketing so butthat's a whole other you know it's agood yeah it's a good starting pointwait yeah yeah I mean what would you sayI'm curious I mean like I've done a lotof research and it's like if you'retrying to do like private label on thereis a little difficult because you haveso much come in competition so it'sgonna require more money and advertisingand all these other costs and also likeAmazon charges like a like a fee twiceyeah but you know what though yeah butyou know what though like I would say ifyou're not like desperate if you're notin a desperate situation and like youguys are young how are you so you guysare young notice how I mean I haven'tused your names at all in this videowhich they won't be used in the video soI'd want you to feel like comfortableit's more than but if you're young andyou don't have like 25 all you in there20 for you so 25 23 oh so jealous of youguys would love it I'm so proud of youguys if you do this if you thinklongevity then you should do your ownthing don't worry because I almost feellike doing the Amazon thing and doingthe eBay thing is like a quick quickrich thing which it is but ifyou do the longevity thing which is youare in this to create your own businessand brand then definitely do your ownthingShopify just helps you create it fasterbut it doesn't do the work for you stillit's still your business your brandwell what Shopify does is it integratesa lot of apps it integrates a lot oflike beautiful marketing kind ofintegrations and pop ups and things thatare really easy that you could probablystill do on your own but it just makesit easier the text basically Shopifytakes care of the tech side of a lot ofyou know I mean it put a lot of websitedesigners out of business I mean I'msure even Squarespace which I was justwhere my website is on I mean it took alot of I mean people used to chargethousands and thousands of dollars tocreate a website they still do but youcan do it now with all these easysoftware's and so you know if you wantto if you want to if it really dependson what your mission is what's yourstrategy like what do you want to youwant to create a brand or you just wantto like make money quick you can maybedo both you could create maybe a Shopifystore for just like experimentation Idid this before and I don't know if thisis the right thing or wrong thing to dobut I had a Shopify store where I justexperimented and just f'd around andtried all sorts of crap just to getfamiliar and then I had the Shopifystore which was my brand in my businesswhere I can implement all the failuresand trials and errors I could put thatin the real brand you might want to doboth I still made money with that trialand error Shopify store I still need alot of money with that one but mybusiness and brand was something that Iwas looking for that sort of reputationand that ethos you know what I meanso you could do both you can make quickmoney and you could build something Iwould say it's if you're if you're notsomebody who see I was I was reallydesperate to get out of education when Isay education I mean Here I am we'resitting in class I still teach but Ihave two successful businesses but it'sit's a beautiful feeling to say if theif the university wants to come down onme and try to put a glass ceiling on meor try to try to suppress what I want toteach and how I want to teach I can tellthem to eff off which is a beautifulfeeling I love that feeling right likehow good would it feel to not have tolisten to your boss and like if yourboss came and gave us one day you couldjust say good I'm out of here later broI'm good like if somebody came in rightnow and said you're done at thisuniversity I'd be like all right laterI'm sure with that right obviously Idon't want that to happenI well then s why do you still teach FeUniversity funny you asked because thepay is crap right the bureaucracy is aliving nightmare because of this I meanthat's the truth I know it sounds kindof mushy and BS but literally I loveconnecting with you guys I love helpingyou guys I think I'm a natural-borncoach I'm a natural born teacher myfather was a professor my grandfatherwas a teacher I'm an it's in my bloodit's in my DNA it gets me more excitedthan anything to have these kinds ofconversations with people and share whatI've been able to learn especially theanxiety and depression I went throughwhich which is what I really talk a lotabout on my channel as well as brandingbecause it starts with your mindset soyou might want to do both maybe I've hadI hope that answers your questionyep[Music][Applause][Music][Music]

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this is Stacy from brazen profit lab andin today's video which is part two of atwo-part series where I share with youmy top ecommerce business tools we'regoing to be looking at the tools that Iuse for social media management emailmarketing and productivity so withoutfurther ado let's get started with toolnumber and that is convertkit now thisis the email service provider that I useto manage all my emails to send myemails and to track what's happeningwith my email subscribers now I am gonnasay convertkit is not an email serviceprovider that is specifically designedfor e-commerce it integrates seamlesslywith Shopify and it does a lot of whatyou need an email service provider to dobut there are some more high leveloptimizations that convertkit just isn'tset out to dothat being said I've been using it forthe last year I plan to continue usingit for at least a few more monthsbecause it does the job I understandit's easy to use and it's with anaffordable price range so tool numbertwo which is not exactly at all as suchmore of a platform and it's a platformthat I use when there is something thatI need to do in my business that iseither outside of my skill set outsideof my desire sir in other words like Ihave literally zero desire to do it andI'm willing to pay for someone to do itor I don't have the time to do it so anexample might be that I need someone toedit video for me or I need someone tocreate banners that are of a higherlevel than I can do myself in canva or Ineed someone to white out images or youknow create vectors the service that Ilike to use in a service called Fiverr Iuse them all the time because you canget lots and lots of tasks outsourcedfor your business for as low as fivebucks now I will say there was a timewhen you know think generally costed afiver a tenner on Fiverr now you'll findyou know that the name of the serviceisn't as kind of factual as what theservice is like anymore because you canpay a lot lot more for services onFiverrthat being said you can still get greatservices outsourced for five bucks Imean five bucks to save you four or fivehours of your time I'm totally in aFiverr is a service that I like to usethe most but I need small simple tasksoutsourcemy business quickly and efficiently nowtall number three is gonna be thePomodoro timer love love love love loveme a Pomodoro timer now the PomodoroTechnique is a concept that was designedby Francesco crille oh I believe hisname was back in the late 90s and it's away of working that allows you to dofocused detailed you know really in thezone work for a set period of time andthen to kind of relax bench stretch getsome water you know answer an emailspeak with your spouse you know I don'tknow do some yoga some downward dog deepbreathing whatever you get my pointin another brief period of time nowgenerally that works is 25 minutes on gogo go go go five minutes a break and arest now the reason I love the PomodoroTechnique so much and I have a Pomodorotimer installed on my macbook is that itallows me to break my working flow upinto periods of intense focus work soI'm being far more productive in thetime that I'm working and it alsoencourages me to remove my body tohydrate to go to the bathroom sometimes- even if it's just to kind of rest myeyes and get away from the screen whenyou're working for yourself you canspend an exorbitant amount of timehunched over your screen just really youknow narrowed in which is good forgetting stuff done but sometimes it canbe counterproductive and I love thePomodoro Technique for allowing me tohelp me focus on the most importanttasks for my business but also to remindme to take a step back to have a breakand I've put a link to the Pomodorotimer that I love to use down below andlucky for you is completely free and youcan get it on Google Chrome so guyswe're at the halfway mark in this videoif you found any of these tools helpfulthen don't forget to give this video athumbs up and if you're new here and youwould like access to more content justlike this now would be a great time tosubscribe get busy hitting thatsubscribe buttonnow so tip number four and this has gotto be one of the longest standing toolsin my talk it I don't use it everysingle day as much as I used to but I dofind whatever I choose to use it it'salways effective and that is a toolcalled focus at will this is a premiumtimer it's atrivet II timer kind of similar to thePomodoro Technique timer that I use butthe thing I love about focus at will isit plays binaural beats music the musicwas like to stimulate your focus tostimulate your concentration that's beenscientifically proven to help youconcentrate and it allows you to reallyzero in on a specific task that you wantto do with the right kind of music inthe background designed to help you getthe job donedesigned to help you focus now I pay 399a month for this tour half done probablyfor about four years now and one of thethings I really love about focus at willis it lets you change the music changethe channel so sometimes I use you knowcinematic sometimes I use up-temposometimes I use baroque depending on howyou're feeling it lets you change thechannel but it also lets you track howmany sessions that you have done usingfocus at will per week or per day whichI find just great to help you see howproductive you're actually being allright tour number five is a app basedtool called annum I'm not inspired bythe name I'm not really sure where theywere going with unab but what does annumdo animal aoz you to plan out yourInstagram feed on your phone beforeposting to Instagram it doesn't post itfor you but it will give you a reminderto post it lets you put your hashtags inand a bunch of other stuff I don'tactually do all of that in annum what Iuse uh none for is as a visualstoryboard so I can kind of see whatposts I want to put in where they kindof fit into that visual story and thento remind me to post and the good thingabout annum is there is a free alightpackage but I do actually pay for thepremium version of the app because itgives you more tiles more squares andit's just something that I kind of wantto be able to see that visual story ifyou're still looking for an Instagramvisual planner I recommend anin thereare many others out there but that's theone that I use so guys tool number sixand this is gonna be a tool that I haveused day-in day-out for at least four tofive years now but people tell me thatthey don't use this I I don't get itbecause it really does do the job andthat is Google Docs and Google Drive thething I love about Google Docs andGoogle Drive is allowsto have some cloud-based storage tostore images videos anything that Idon't want on my computer on my cameraon my phone can all be backed up withinGoogle Drive or Google Docs it allows meto create formspreadsheets handouts anything that'sthe written work within my business getsdone within Google Drive and Google Docsbut what I really love about it is it'scompletely collaborative I cancollaborate with contractors withpartners with people that I'm working ona project with and you can see the timesthe dates what people have done it'sprobably one of the most used toolswithin my business and surprise surpriseit's a free one however because I useGoogle for work which means I have apaid for Google account I do pay acouple of dollars each year for thisservice but for me it's totally worth itand you may find it worth it too nowmoving on to tool number seven and thisis tailwind and tell wind tribe now whatyou probably don't know is that I don'tfocus on Instagram as the main socialmedia channel for either of mybusinesses for my product business or myconsulting and digital product businessin fact I have very low subscribers onboth of those platforms what I do focuson is Pinterest why because I foundPinterest to be the most efficient atdriving the right type of traffic andyou know how I know it works because theanalytics tell me so I see what pagespeople go to how long they spend onthose pages and more importantly howmany of those convert into eithersubscribers or customers and I get firstsubscribers and customers from Pinterestthe thing is with Pinterestunlike Instagram you have to be a lotmore active on that platform to get thebest results and unless you want to beon there all day every day you are goingto need some tools that help you stayproductive and stay consistent now thetools that I love the most a tailwindI'm gonna leave a link down below sothat you can actually see everythingchowin has to offer and get signed upfor a free trial and guarantee you onceyou see exactly what tailwind is capableof well it's time to go over to a paidaccount if you are serious about makingPinterest one of the leading sorts ofthe traffic to your business you aregonna be happy to sign up for it nowabout a year or sotalent introduced something calledtribes tribes was brought in to addanother layer of community sharing thathad kind of been watered down anddiluted by by Pinterest Group boardswhich while still popular were not aseffective as they used to be I'm notgonna tell you everything that tell whentribes does but I will tell you theTailwind tribes as a premium add-on totell wind actually has been the mostsuccessful tactics that I have beenusing to drive traffic to my ecommercebusiness now as you can probably imaginethere are some product some niches thattend to do incredibly well on Pinterestthese are gonna be food and drink healthand fitness and wellness and beauty wellas luck would have it my skincare brandactually fills within the wellness andbeauty industry and love the contentthat we promote and create also fallsinto the health and wellness leash whichmakes Pinterest a great platform for meto be on and which makes it worth beinvesting in tell when tribes becauseI'm creating and sharing the type ofcontent that those power uses onPinterest are interested in creating andsharing too so I will leave a link downto an article about toen tries to tellyou all about why it's a valuable toolfor your business so to number 8 guysand we're onto the last two tools and Iknow this has been a long video but Iwanted to make a video that wascomprehensive because I'm honest all thetime about the tools that I used to runmy business I do actually have anarticle all about that over on my blogand I'll link down to it but I realizenot everybody wants to go through apiece of content like that which is whyI created this video and spit it up intotwo parts so tool number eight and thenit's gonna be boomerang now what isboomerang boring is a bit of softwarethat you can plug into Gmail that allowsyou to do a couple of things that Iloathe to say whether I should telleverybody about this but what allows youto do is one check if people are openingyour emails if they are being read nowyou could use this as a force for goodand a force for evil a force for evil iswhen you're gonna you know send an emailtoboyfriend and their check now only meokay let's talk about how use it forevil how you use it for good could bethat if you are reaching out tosuppliers if you are reaching out topotential collaborators people you wereinterested in liaison with around someaspect of your businessboomerang will allow you to see whetheryour emails are being opened and asecondary thing that boomerang allowsyou to do is to schedule a follow-upemail should that not be the case so anexample may be that you send out aletter to a potential vendor that you'reinterested in working with and you cansee within three or four days that thatvendor hasn't clicked or opened youroriginal email or you can actuallyschedule a follow-up email on a specificday at a specific time should thatvendor not get in touch with you and Iuse boomerang on a near-daily basis inmy business to help me schedule emailsthat need to go out and to help me checkwhether the emails I'm sending out areactually effective are they doing thejob now the good thing about it is thatyou're actually able to use boomerangfor a certain amount of credits permonth for nadafree zero zilch if you go over that acertain amount of sends using boomerangthey are gonna want you to pay a bit ofa premium and to be honest I would havepaid the premium there's something atthe end like of their marketing that'sdesigned to get me to sign up which Ikind of find really lame and every timeI go to pay them it just puts me offso boomerang maybe you should fix thatend screen because it's reallypatronizing but anyway let's dive intothe final tool tool number nine on mylist of top ecommerce marketing toolsthat every store owner should have rightso tool number nine in my list of topecommerce marketing tools is socialwarfare love love love love love lovelove social warfare for a long time Ididn't pay for a particular plugin thatwas designed to share my social proofwith people until I discovered socialwelfare it's used by some of the bestbloggers out there people like MichelleSchroeder for making sense of sense likea lot of the top bloggers who you admireand respect if you can see their socialmedia shares you can nine times outand guarantees that the Perkin thatthey're using is social warfare nowbecause I actually as I've said multipletimes have my e-commerce business set upa bit differently and that my blog ishosted on WordPress and my store andShopify that allows me to use socialwarfare because it's a wordpress pluginso it's hosted on my wordpress blog andi'm gonna show you an example of what itlooks like visually here and if i canshow you the mobile experience i'm gonnabe able to i'll put an example of thatnow now I pay I think $29 or $39 I can'tremember the exact amount for socialwarfare on an annual basis and I thinkthis is money well spent because it's areally really well-designed lightweightquick to load social media plug-in andI've just found that it works reallywell on desktop and mobile and my sitejust looks better using this then onsome of the other three clunky toolsthat I've used in the past okay guys Ineed to draw for breath because goodnessgracious me this video has been longerthan I thought it would be but I hopethat you have found it helpfulinteresting engaging fun no okay eitherway if you found it useful at all don'tforget to give this video a thumbs upand if you're new here don't forget tohit the subscribe button fat my bang youmight subscribe button so you could bethe first to note when I put out newcontent just like this I'm Stacy this isthe end of today's short video and I'llsee you on the next one

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Today we’ll share five tips for setting
smart ecommerce goals in 2019.Every day, we talk to ecommerce entrepreneurs
about how they became successful.The one thing they all have in common?They set smart goals.And Smart isn’t just an adjective.It stands for Specific, Measurable, Achievable,
Realistic, and Time-Bound.In this video we’ll explain those terms
so you can set your own smart goals.And at the end, we’ll give you some homework
so you can check your work.Ready to get to work?Let’s start setting some goals.Hey all, it’s Jessica from Oberlo.Today we’re talking about how to set smart
goals.No matter what your ecommerce goals in 2019,
one thing is for sure: You will have to keeplearning to stay competitive.We’re here to to make that easy for you.Hit subscribe and be the first to see new
videos every week about entrepreneurship,ecommerce, and dropshipping.Now, if you want to be a successful ecommerce
entrepreneur in 2019, you have to do morethan work hard and hope for the best.You have to set smart goals.Research backs this up.One Harvard Business School study asked MBA
graduates if they had written down their goals.Only 3% said yes.But ten years after graduating, the 3% who
said yes earned ten times as much as the other97% combined.But if you want to tap into the power of goal-setting,
you have to set smart goals.That means your goals need to be specific,
measurable, achievable, realistic, and time-bound.These criteria are essential ingredients for
success, so let’s take a closer look ateach of them.First, your goals need to be specific.Vague or generalized goals don’t provide
enough direction.Remember, you need goals to show you the way
forward when you get lost or discouraged.For example, this is a poorly written goal:“I will make a lot of sales”To make your goals specific, incorporate an
action plan outlining how you will achievethe goal.A good way to do this is to fill in these
blanks:“I will (goal) by (action).”Now we have a template we can use to set goals.Let’s write one together.We can start by editing our original goal
to be more specific.A specific goal might be:“I will make a lot of sales by mastering
Facebook ads.”Or“I will make a lot of sales by using Instagram
influencers.”Now we have a clearer idea of what direction
we’re heading.But we can make this goal even smarter in
the next step.The next step in creating smart goals is to
make them measurable.You need objective criteria in place so you
can assess whether you’re achieving yourgoals or not.One way to make goals measurable is by making
them quantifiable.Tie goals to an increase or decrease in a
certain number.This method of creating measurable goals is
well-suited to ecommerce because there areplenty of numbers to choose from.For example, you can set goals around number
of sales, number of customers, or total revenue.To make your goals measurable, think of your
goals and ask yourself these questions:Let’s return to the goal we’re writing
together and make it measurable.Right now, the goal is:“I will make a lot of sales by mastering
Facebook ads.”To make this goal measurable, let’s ask
ourselves the second question from the listwe just mentioned: How many?In other words, how many sales do we want
to make by mastering Facebook ads?To answer that question, let’s rewrite a
measurable goal that looks like this:“I will make 10 sales by mastering Facebook
ads.”Now, you’re probably wondering why we choose
the number 10.Why not dream big and make that 100 or even
1 million sales?We’ll answer that question in the next step.Goals are supposed to be motivating, not discouraging.It’s great to set big, hairy, audacious
goals.But ask yourself: Do you really believe you
can achieve that goal?If the answer is yes, you’re in good shape.If the answer is no, here’s how to adjust
your attitude.Most people believe they are only capable
of something they have already done.But this belief is short-sighted.What you really need to ask yourself is whether
you have the right tools and skills to achieveyour goals.Take an honest assessment of your capabilities.For example, if you want to run a marathon,
and you’re capable of jogging for five minutes,you have the basic skill you need to slowly
train for a marathon.But if you want to win to be an Olympic diver
and you can’t swim, you need to build somebasic skills first.Luckily, that in itself can be a new, and
very achievable, goal.Let’s revisit our example goal:“I will make 10 sales by mastering Facebook
ads.”This goal is achievable for a Facebook user
who has made none, or very few, sales on Facebook.Someone in that position has a basic familiarity
with the platform, and simply needs to builda new skill–mastering Facebook ads–to succeed.But wait…how do we know we’ll succeed
by mastering Facebook ads?That’s the question to ask in this next
step.Because good goals need to be realistic.Achievable and realistic sound similar, but
there’s a difference.Whether a goal is achievable or not depends
on what you are capable of.Whether a goal is realistic or not depends
on factors outside of your control, but thatyou can understand with some research.An unrealistic goal might be:“I will make 10 sales by getting Kim Kardashian
to promote my product on Instagram.”Now, you technically have the skills and capabilities
to make this happen.You can send Kim a direct message on Instagram
and ask if she’ll pretty please promoteour product.And, if Kim agrees, you’ll definitely get
10 sales.But the odds of Kim agreeing are very, very
low.That’s why this goal is unrealistic.However, a goal of making 10 sales by mastering
Facebook ads is realistic.It’s possible for an ecommerce beginner
to learn to create a Facebook ad, drive qualifiedtraffic to her store, and get sales.New dropshippers often do make sales with
Facebook ads.Our goal is getting smarter and smarter.But we have to add one more finishing touch.We have to make our goal time-bound.This simply means we have to put a deadline
on our goal.Our goal is to make 10 sales by mastering
Facebook ads.But do we want to make 10 sales in a week,
or a year?Those are two very different goals.Remember to balance your deadline with the
requirement that your goals be achievableand realistic.It’s not realistic for a new entrepreneur
to make 10 sales with Facebook ads in 1 hour.However, it is realistic to make 10 sales
with Facebook ads in one month.It’s also realistic to make 10 sales with
Facebook ads in one year.But if you give your goal a generous deadline,
you lose some motivation.Goals need to inspire you to keep going when
times get tough–and in ecommerce, times willget tough.So before you finish writing your goal, ask
yourself: Will I be proud of myself if I accomplishthis?If the answer is yes, then you’re right
on the mark.Alright!Now you know how to write smart goals.You know that goals should be specific, measurable,
achievable, realistic, and time-bound.Let’s put this theory into practice.Write your ecommerce goals in the comments.I’ll review them and tell you if they’re
S-M-A-R-T smart.If they could use improvement, I’ll nudge
you in the right direction.Once you’re ready to achieve your ecommerce
goals, watch one of these videos!They’re particularly helpful for new entrepreneurs.Until we see each other again, learn often,
market better, and sell more.

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How does Pinterest marketing work for
eCommerce sites? Can you connect yourShopify store and Pinterest and how you
can start profitably selling onPinterest? I will answer all these
questions and more in today's video.Hi! I'm Anastasia AnastasiaBlogger.com I'm
a Pinterest marketing expert and if yousign up for my channel you will get
fresh and valuable Pinterest tips everyThursday. So click on Subscribe and on that
Bell button to get notifications and nowlet's move on to your questions. So, why
am I so confident that Pinterest is agreat place to promote products for
eCommerce sites? Well, just look at thesequick stats to show you how strong is
the buyer intent on Pinterest. 90% ofweekly users are looking on Pinterest to
make purchasing decisionsthis may include immediate purchases and
planning for later purchases.55% of users said that they login to Pinterest
specifically to find products, that'smore than half of all the user base and
50% of Pinterest users say that they buysomething after seeing a Promoted pin (meaning a Pinterest ad). And based onthese factors, Pinterest is about 4
times more effective at generating salesthan other social media platforms. If you
have been eCommerce or dropshippingbusiness for a while now, you probably
know that most of the marketers wouldrecommend you Facebook Ads. But the hard
part about Facebook Ads nowadays is thatit's too much competition there. So
Facebook has become too expensive,especially for beginners in the industry.
And if we compare Pinterest andInstagram, just the fact that every pin
image on Pinterest is clickable and canbe linked to your store or directly to
the product page, just this fact itselfmakes Pinterest so much more powerful as
a traffic source compared to Instagramwhere you can have max
one link to the store in your bio andthat's it. Another reason you should be
on Pinterest is because of the half-lifeof a pin. It's so much longer than an
average post duration on other socialmedia platforms like Instagram or
Twitter for example. If you get trafficfrom your post on these platforms it
will last for a few hours perhaps -maximum one day. Your pins on Pinterest
can bring you traffic for many monthsand for some pins even for years. This
especially applies to seasonal productsbecause Pinterest tends to revive old
viral pins every year when the seasoncomes. I've seen this a lot with my
Halloween and Thanksgiving pins. You cansee on this screenshot that I'm getting
traffic from the same post the same pinsbasically are getting viral year
after year at the same time. And I hopeto get traffic again, the same viral
spike of traffic this year in aroundOctober and November. So what are the
best e-commerce platforms you can usewith Pinterest? I will start with Etsy because it's one of the firstplatforms Pinterest created integration
with and moreover Etsy is the onlyplatform of its kind for which Pinterest
created a simple verification process inyour account. To connect your Pinterest
account with Etsy and start seeingProduct pins, you don't even need to
install any code on your store. You cansimply verify your Etsy shop by just
going to your settings and then clickingto Claim and here you will see
verification for Etsy when you clickhere the browser will simply ask you to
log in to your Etsy account and when youdo it – boom! – your verification is complete
and you're gonna start seeing yourRich pins for these Etsy product pins.
If you're not sure what a Product pin is,let me just show you a few examples. So,
if we click and on this pin, it's anirregular pin that
goes to a post on their site and thisis called article type of pin it's also
a Rich pin but it's an Article pinbecause it goes to an article. And if you
go back you will see here some Productpins, they will have this icon on the
left and when you click on a Product pinit always has a price tag. It also brings
from the site, from the product page itbrings the title of the product and the
description. But the main differencebetween the product pin and article pin
is that product pins they bring theinformation about the price of this
product. Here is a perfect example of anEtsy product pin you can see that the
link goes to an Etsy store, and youhave here all the information that
is displayed on the Etsy product page.One side note here. To see the settings
that I'm showing you about claiming yourEtsy store, you must have a business
account on Pinterest. If you don't knowwhat I'm talking about and how to set up
a business account, I already published avideo with all the details about it on
my channel. I will give you a link tothat video in the info icon. It will be
in the top right corner and also I willduplicate that link in the description
below this video.So basically Pinterest just connects
Etsy account as easy as your YouTube orInstagram account and if you have an
Etsy store and also a self-hostedwebsite, you can actually verify both of
them on the same Pinterest businessaccount. So if I had an Etsy store I
could claim it here and I alreadyclaimed my blog on this
Pinterest profile. Another platform I geta lot of questions about is Shopify. Yes,
you can and you should verify yourShopify store on Pinterest and it's
really easy because Shopify andPinterest apparently work together to
make this integration seamless on theuser side. To verify your domain on
Pinterest, you will just need to followthis simple instruction provided by Shopify official site which helps you verifyyour store on any third-party services
including Pinterest and Google Webmaster Tools.Let me just show you on my test
Pinterest account. So, you will just goback to your settings over here and then
you will get to this Claim tab and fromhere you can just I'm just putting some
somedomain.com, and I will click Claim.So what happens is you need to select
Add HTML tag and here. It will show you ameta tag which you need to paste into
your HEAD section of the site. Now let'sgo back to the instruction on Shopify
Help Center and you can probably pausethis video here if you want to check the
steps or maybe if you watch this videolater again when you actually are going
through this process, you can pause thevideo so you can see the exact steps and
follow them. So, the first step is you goto Shopify admin and from there you go
to online store and then choose themes.The option Themes and there you will
find the theme you want to edit, andthen click Actions and choose Edit code.
And then in the layout section, you willclick theme.liquid to open the file
in the online code editor and then youjust need to copy the meta tag that I
was just showing you on your Pinterestaccount and paste it on a blank line
directly below the opening HEAD tag andthen you just need to click Save. Make
sure you don't delete anything becauseif you save these changes with the things
that you erased accidentally it will bereally hard to fix it. And this is it –
your store should be verified within 24hours by Pinterest, probably even faster
and so you will be able to use Rich pins.In our case, we are talking about
e-commerce site, so its Product pins Ialready showed you how Product spin
looks a pins look and you will see theseProduct pins automatically because like
I mentioned Shopify and Pinterest madethis integration
really easy and smooth on theuser side. Shopify is not the only
platform to make product pins availableyou can also use BigCommerce or Magento
and some other platforms but I cannot gointo all the details instructions like I
showed you for Shopify in this video andI will not show you the website
verification for each of these platformsbut you will have to use their help
centers or their support pages if youcannot figure out for your platform how
to do it so easily as I showed you onShopify. For example, this is the BigCommerce help center and they have adetailed page about using Pinterest and verifying your site onPinterest. Now how do you know if your
product will be easy to sell on Pinterest?It is known that about 80% of
all Pinterest users are female audienceso keep that in mind. But at the same
time, the recent stats showed that in thelast four or five years more men
joining Pinterest so the demographic onthis platform is changing slowly but
steadily. Some of the niches which havethe largest audience on Pinterest based
on the numbers of the followers for eachtopic are home decor, fashion, health,
weight loss also anything holidayrelated like Christmas gift ideas,
Mother's Day gift ideas etc. All thisworks great on Pinterest because people
like to use this platform for planningtheir holiday spending in advance. If
you're not sure if Pinterest would workfor your niche, ask me in the comments
below and I will let you know what Ithink about your niche and whether it
might work with Pinterest. If you decideto try Pinterest traffic for your store,
I don't recommend starting it if youdon't have the time to invest into
learning about Pinterest platform.Pins on Pinterest can bring you traffic for
months or even years like I mentionedearlier in this video, but in order for
them to work this way, you need to have aproven strategy and you have to use
Pinterest SEO (search engine optimization)to rank your pins high in search results
so that your pins will be shown totargeted audience of people who actually
searched for the products you are selling.You can dive deep into all of this in myPinterest SEO Traffic Course. I will give
you a link in the description below thisvideo. Now let me give you some tips for
eCommerce sites that will help you seegreat success with Pinterest traffic. So
the first tip is make sure the imagesyou save from your shop are vertical and
worthy. If you simply save any small orhorizontal product images from your shop
and hope the traffic will come fromPinterest, unfortunately, it will not work
for you. Every platform has its rules andits own recommended formats for content. On Pinterest yourimages have to be between 2:3
and 1:2 image ratio, so these aretall pins. And the minimum size should be
600 by 900 pixels. So yes, you might haveto create images specifically for
Pinterest or at least you might need tooptimize your original product images to
fit the ideal size for this platform.But the work you're going to invest into
this, it really will be worth it. Anothertip would be to create multiple pins for
each landing page on your site or eachproduct page. So creating between 5 or
even 10 pins that lead back to the sameproduct page, you're creating more fresh
content for Pinterest, more originalcontent and that's what Pinterest wants.
Every image you create is a new piece ofcontent for Pinterest, even if it leads
to the same product page. So it's alwaysworth creating new pins for your pages.
Another unexpected tip for eCommerceshops would be attach a simple blog to
your store and drive additional trafficfrom Pinterest. So you're going to drive
traffic to your blog and then from yourblog users will go to your product pages
and when this process happens, when theycome to a product page, this is
already a warm audience. If you are onShopify, you can actually create a blog
right on the same domain as your storebecause Shopify has the
blogging functionality as well. When yousend users directly to a product pages
you're working with cold audienceremember that. I'm not saying you
shouldn't ever work with cold audiencesbut you know that it's harder to convert
those users into customers. If youpresent your products in a blog post
that shows how the customer will benefitfrom your products and in the form of a
story or maybe a round-up with a list ofyour products you're helping to build
this trust and engagement with youraudience before you start selling them
something. My next tip would be testPromoted pins (also called Pinterest ads)
to promote your products and one of thereasons why you can get a lot of traffic
from promoted pins is because whensomeone clicks on those pins they
immediately land on your product pagesLet me show you the difference
between a promoted pin and a regular pin.So, this is a Promoted pin because that's
what Pinterest says promoted by the Tailwind Team.And this is a regular pin. When I
click on a regular pin what happens isthat the pin opens and then to go to the
site, I will need to click the second time.What happens with a promoted pin when I
click on the pin it doesn't open the pinin a bigger size. It just shows me, it
just sends me to the landing page andPinterest ads are still very affordable
compared to ads on Facebook or Instagram.You can get clicks for as low as 10
cents or even less if you have highclick-through rates. I published a more
detailed video about Pinterest ads on mychannel. As usual, I will give you a link
to that video at the top right corner ofthe screen in the info icon and also I
will duplicate this link in thethe description below this video. And of
course, Pinterest SEO. This stuffreally matters!
Don't even try saving pins mindlesslyand hope that Pinterest will just send
you traffic to the store you have to addkeywords to your pin descriptions
product titles and descriptions. You haveto work on up to
of your Pinterest boards etc. But Ialready told you about my Pinterest SEO
Traffic Secrets Course, you will get in thereeverything you need to know to
successfully drive traffic to your storewith organic pins. And if you have any
questions about Pinterest don't hesitateto ask me in the comments below this
video.Any comments help YouTube algorithm rank
the videos higher and show them to morepeople and when my videos are seen more
often,it gives me motivation to keep going and
creating more useful content aboutPinterest marketing and sharing them on
my channel for free. And see you in thenext videos!

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