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Entender las tendencias del eCommerce en el 2019 no solo te ayudará a proyectar tu marca, también te mostrará el camino para llevarla al siguiente nivel. Freddy Vega nos cuenta en este PlatziLive cuáles *son* los eCommerces efectivos en la actualidad, qué se está vendiendo y qué necesitas aprender para desarrollar estrategias de marketing que impulsarán tu eCommerce.
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hey guys on the channel I like tointroduce you guys to new ways to makingmoney and what the hot ways of makingmoney right nowis creating a ecommerce business a lotof people like to use Shopify because itmakes it very convenient to open yourwebsite to get up and running and alsodo you do the sales my guest today isEtienne he is a co-founder of moosebicycle and what they do is they buybicycles in bulk from Alibaba importthem to Canada and then sell it on theirShopify website so I'm going to have himtalk to us about what you got to do toopen your e-commerce business hey guystoday Etienne go um mooska moosebicycles and today he's gonna tell ushow he created a successful businessusing Shopify as their website andPhil's platform so yesterday we're goingto discuss a little bit about how to runa successful e-commerce with the help ofthe good people of red Shopify so it'svery simple I want you to think aboutyour online business as a car engineokay in order for it to work you needthree thingsEQ compression and I need a spark thefuel being a product that's interestingthe compression being the efficiency ofyour sales platform and the spark beingthe traffic that you generate eitherorganically or through what we call thefilius marketing so for the purpose ofthe presentation I'm going to assumethat you know this is a good product youfind something that's interesting youknow at your view or at your targetaudience and we're just going to diveinto how to run in e-commerce so we'regoing to start with a basic first of allthe best advice I could give you is notsee with Shopify but with all of them isnot a cheap out there's a lot of freealternatives that exist out there youknow when it comes to domainregistration when it comes to e-commercewhen it comes to marketing much easiersometimes it simply pay a flat fee andto get better service and it's notuncommon for an e-commerce that emergeto you know startmonthly fifty hundred dollars per monthplus transaction see this way you knowyou get support and you also get awebsite is going to be able to supportthe traffic you generate over what wecall flash sales now the second aspectof your e-commerce you need tostreamline your operation and how you dothat and why is it important very simplestreamlining is important because you'regoing to find that having an e-commercecan be very time consuming let me put itto you this way if you're sitting infront of Mike in your computer and youget an order then send this order toyour warehouse so they package up andthen they ship it they send you thetracking number it then sends thecustomer the twenty thirty min that youspend there is a time that you waste forevery order what's good with the Shopifysolution is most of the vendor thatyou're going to use and by that I meancourier company I mean order fulfillmentcenter already have what we call builtan API to go directly in this store andthis way for instance us when we receivea in order an email gets dispatcheddirectly to the warehouse the warehousedeals with FedEx we've already has itbuilt in a shell defy API so once thewarehouse inputs umthe tracking number in the FedEx appthen my customer is notifiedautomatically and I get notifiedautomatically and you get actually textmessage notification of the where aboutof its package this third type ofoptimization is arm is neat and you'llfind it is something that's going tosave your time because you know thisstuff is done of course allautomatically so you know when you wrapup your day on Friday afternoon youdon't have a ten fifteen order to inputit's all being taken care of you cantake your time and spend it somewhereelse somewhere will you be more creativebut you're going to find that you'llneed to keep up with books and now thismeans that we need to generate a salesreport and ship in to your accountantsagain the Shopify you get an API thatuses basically QuickBooks which is usedbyso I'll be used by our accountant by theprevious one and by pretty much everyaccountant that I know and for them theycan download through the server exactlywhat they need to file in your tax andjust to comply with that sort of thingautomation is the key all right anotheraspect to beat your address ispresenting your project well now Iunderstand that some of you might havesold you know a product through eBayperhaps through Amazon but on yourecommerce is a little bit different youcan just use a very generic picture youknow on a blank background it's cool tohave you know for us you know our bikein a very lively urban area and this forthis piece you might want to chat withyou or one of your friends ofphotographer you're going to go out withthem you get to say hey listen I havethis beautiful new watch that we'retrying to launch all right and what ourof an environment that would really makeit pop when we do our photo shoot youknow usually we get the sonographer inthe car and then we drive around andthen we try to you know take coolpicture with urban surrounding but wereally pick colors usually of graffitiwe're going to make the bike stand outthis sort of the match this sort oflittle tweak it's time to have a verypositive impact on conversion prior toyou know only having pictures that aretaking in front of a blank screen sothis is something you need to do lookinto another aspect that you need towork with and this may be you know notevidence you might want to think how youcan perhaps have somewhat a storefrontand let me explain that a lot of peoplewhen they buy especially and thisespecially for either expenses productsuch as bicycle this one or if you'reselling you know items that there's areal risk that they might be compensatedsuch as acres for instance what youmight want to do is either put anaddress somewhere on your website andmaybe have a phone number to which youcan reach that at least where thecustomer can leave a messagethis will reinforce his knowledge thatnot only someone who has a pop-up storeanyway is not reachable news anonymousbut either you know a business ownerwell is there who can be reached at thisnumberin case there is anything and this waypeople understand that you know they'renot buying some knockoff shoe off theinternet they're probably buying needlereal sin from a real guy that doesn'thave any have any problem presentinghimself as a business so this issomething that might be interesting butagain I think it's more important forpeople you know are selling much moreexpensive thing or you know like I saidsneakers or you know sunglasses ifyou're dealing with items that I call inthe impulse purchase territory you knowsuch as I don't know like hand creams orstuff like that that are inexpensive youmight not need this step maybe it'll beokay with just nice ecommerce so youhave your nice but we bring back mymetaphor the car engine you have yourfuel you have your compression now youneed the spark and the spark is trafficI work with a few of my friends or anycommunication that are in marketingcompany I remember this guy telling meabout a very large corporation whoproduces milk looking at an oilcorporation besson massive amount ofmoney in a ecommerce platform and thenthey were complaining because they weregetting poor sales because they thoughtthat you know they spend fifty thousanddollars in an online store and they gotnice you know pictures of people youknow doing exercise while drinking milkand stuff like that and then theystopped there they should have went onestep further and spend the extra youknow funds to generate traffic becauseit's one thing to have your nice stylistor friend out there for the world to seebut if you were not able to drag anybodyon the website then you know you won'thave Excel and you can't really you knowshare it with your friends on Facebookit's not going to work at least to theextent that you want it to work so howyou do that you do that with PPC what isPPC PPC stands for pay-per-click mindyou you know might not need to do thatexplain that to your viewers but sobasically you need to either work withan affiliate that's going to beknowledgeable with search engineoptimization to have a good referencingon Google and then you need to buy a fewPPC's that are relevant to your theproduct you're sellingand then I find to that copywritingworks quite well and look on your videoMatthew and I know you did a quickinterview a couple of weeks ago a guynamed Charlie and you know what Charliewas saying is basically you can hire alot of you know freelance copywriter isout there we're going to you knowprovide like an honest review of yourproduct and this sort of thing getsposted you know here and there throughthe internet will catch the youinterested reader convert into trafficto your website and then maybeultimately conversion which is what youwantamazing amazing would you say thatrunning pay-per-click ads and was a verycrucial part of generating traffic foryour business I find is that itgenerates about eighty percent of all ofourselves and because the beautifulthing about pay-per-click ad is that youcan monitor your inventory and as youknow Yamin more bigger availability in acertain product you can use the PPC tocontrol this inventory by doing a flashsale on this product and sending thecustomers on making this product andthis is what I find the sort of beautyof it is you're able to master itproperly you get basically you knowtraffic on demand and this is this issomething that you know has beenthriving at our business a lot it's notdone by me personally it's done by youknow one of my colleagues greatprecision proficient in it but I domonitor it so I know little bit my wayaround not bad at alland you're telling me before we wentlive about your first initial sales withmoose bicycles how did you get yourfirst few sales with your product ourfirst year sell was quite what's quitefunny actually because the basic if yougot together us three and we decidedthat we know that wanted to build singlespeeds because um we all three of usworked for a another company was makingthose who were salesmen and after a fullsummer I think we ended up likesomething like eight hundred dollarseach which is fairly low so we sent downtogether and then we were like welllisten you know we know the productthere's the world former cyclist we knowyou know what stores life or you knowdon't like to replace because weworking some of them and then we're likeboth we're going to make this bike withthis specs and hopefully people wouldbuy it so we had a few crates ship – itwas my mother's house and we sold themoff Craigslist it really and then it waskind of funny because you know peoplewould come around me bats and then theythey wanted to buy the bike but I had toexplain them that you know we were wewere indeed am a company so I had tocharge them sell taxes and some are likewell listener you aren't you trying tosqueeze an extra $50 out and there'slike no look I will make you you knowsales receive and you get a warrant inhere things cool and some of it gotturned away are the ones you knowthought it was me and they went with itand you know I got an email last weekfrom a guy bought a bike like on thesecond year of operation until all it'sbeen stolen fortunes like I don't knowhow is it in the middle of it inMontreal bike huge problem but um butyeah so we bought another one and thethis is something else so that you knowI'm going to pop back into the equationhere there is a lot about you know ofcourse generating traffic maintaining athing maintaining your you know youre-commerce your reputation is on socialmedia but you have to remember too thatas a business this is a very generaladvice I find that you know your firstkind or the most important because theyyou know they they make they make theirresearch sometimes most of the time theymake their research and they know thatyou know you're the new kid on the blocksome of them will give you a chin youhave to deliver the merchandise and thenone you don't deliver the merchandiseyou have to work with them you know tounderstand how you can optimize yourproduct okay so let me fill up the tipsthat you gave and I think there's a lotthat you guys did right first is thatyou guys are sales experts in anindustry that you guys already know andyou guys care about yes then you got thefirst sale testing it out from boughtsome from Alibaba still don'tCraigslist just to see if you can get asale at all yes figures testing istesting what anybody bought this at allbefore making a huge investment yes thenyou guys didn't keep out on yourecommerce platform that's also a commonproblem I see when I'm an avid courseI'm selling called out how toyoutube.com and I pay I pay for myplatform q also on teachable I pay $100flat fee and you know people have askedme like oh like how'd you make thecorrespond I told them I oh yo know thisyou use teachable and then they want totake the the cheaper route of usingWordPress with a bunch of plugins andall this stuffyo but you're going to waste so muchtime dealing with that you must create ahundred dollars in one and it's well atthe time so anyway that's thinking aboutshipping out and not paying for Shopifyshell provides the most well-knownplatform for e-commerce for a reason andthey're going to worth any any pricebecause the amount of time I saved youwhich what you discussed earlier they'resending the orders through the API toFedEx queue the fulfillment center iscompletely worth it and also yourwebsite looks great and I guarantee youthat's Shopify right like Shopify designI mean layout other okay when you whenyou sign up to a Shopify thing of courseyou get a template that you know you candownload you can do Stephan looks greatif you want to go next level you can doa foreign custom thing and as we workwith a marketing agency so they did thewhole skin the whole design but you knowdoing the migration was not a lot ofwork I can it look like something likethree weeks and then result set it upbecause the thing is you know on our oldplatform was killing us just because youknow like I told you a little bit belike photography very much and you knowwe use a lot of IRS picture and therewas really heavy for the sales and justalways crash but now um you know theygot no they guarantee that they got nodowntime and think about that becauseyou know I know a guy who has awordpress e-commerce and crashed onBlack Friday and that was oh it was allfine for about eight hours well that youknow that's eight hours which like youknow you're not even float like youdon't exist as far as anyone's concernedIthanks Etienne for being a guest andalso presenting the information of howto run a shelter fly business and tadarun as smoothly and tell us what tellingyour story of how moose bicycle cameabout so thank you for your time okthank you very much Matthew it was apleasure having you all right I hope youguys found that interview with Etienneinformative if you want to try openingup your own shopify ecommerce business iincluded an affiliate link in thedescription below and that's it I'll seeyou guys next week

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As an eCommerce site owner, you're going to
generate almost all of your income from yourproduct pages.That's where people can add something to their
cart and buy.Hey, everyone.I'm Neil Patal, and today I'm going to teach
you how to optimize your eCommerce productpages.The first thing you need to do is optimize
your meta-tags, your title tag and meta-descriptionshould break down what the product is, the
benefits of it, and why people should buyit.This is the stuff that people are going to
read when they're Googling.Any time you do a Google search, you see the
title and the description.That's what Google pulls from your source
code.You want to make sure you have a really attractive
title tag and a meta-description.Again, go over what your product is, why people
should buy it, and the benefits of it.Make sure you include the main keywords of
your product within the title tag and meta-description.The second thing you need to focus on is user
metrics.If someone's coming to your webpage, your
eCommerce product page and they bounce rightoff and go back to Google search, it tells
Google they didn't find what they're lookingfor and your ranking should go down.So, if you want them to stick around and ideally
buy your product, then what you need to dois focus on the product.Make sure description is appealing.If they can read the text and understand why
they should be buying the product, great.If they look at the images or a video review
of it, it's high quality and they can seewhat they're going to get without being there
in person, amazing.If you have reviews from other people so they
know if it's a good product or shitty product,just think about amazon.com, again, amazing.Think about when you go to an eCommerce site
and you're buying a product, you want to seespecific things.Make sure you include all of those within
your eCommerce product page and that's howyou increase your user metrics.The third thing you need to do to rank higher
is leverage headings.You can use H1 or H2 headings.You see them all over sites like Amazon.The heading should describe the product.This again adds a keyword within the page,
it will help you rank higher.The fourth thing you want to do is include
a feature list.People Google a lot of time features when
they're looking for products.By having bullet pointed out features, people
will know what they're going to get.It helps drive more search traffic and it
also helps to boost conversions.Last but not least, make sure you cross-link.One of the most beautiful things about Amazon
is anytime you go into a product page theystart showing you other relevant products,
things that you can add on, things that arevery similar that you can look at.By cross linking, this helps Google index
more of your product pages.They'll all start shooting up in the rankings.You'll get more search traffic, and you'll
get more users and people buying from you.That's how you grow your search engine traffic
for your eCommerce product pages.

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hey guys welcome back to my youtubechannel if you're new here i'm jalisa soyou guys have been wondering what I doto keep my hair healthy you guys knowthat I film hair videos here in mychannel like most of my videos are hairvideos and sometimes I test out hairtools and I have to straighten my hairand I have to put heat on my hair andyou guys sometimes are wondering likewhat am i doing how am i able to curl myhair and straighten it and then curl itagain one thing I'm gonna say my hair isvery thick like naturally my hair issuper thick which is amazing and I lovethat but obviously if I put too muchheat on my hair and if I damage it youcan tell you will notice it when I curlit the ends are gonna be super straightI sometimes cringe watching some videosthat I have still on this channel of melike showing off my curls or likecurling my hair but that ends were sostraight and damaged like I don't evenknow how I used to upload those videosbecause they're very cringy but I amvery satisfied with how my hair looksright now and I have so many goodproducts and tips and tricks that Icannot wait to share with you guys and Ihave been waiting for this moment toreally test out some of these productsfor months like not just one month maybelike two months and so I could justshare them with you guys if you're gonnabuy any of the products that I mentionedtoday guys buy these the ones that I'mgonna mention right now because thistransforms my hair I have been usingthese products for about two months nowand wow my hair just looks way fuller itlooks more shiny it looks stronger likeoh my god I'm like obsessed with theseproducts so my boyfriend's motheractually sells these products frompharmacy these are the products I'mgonna talk about them right now this isnot sponsored I bought this with mymoney it wasn't gifted to me like reallyI don't get commission from this I'mtelling you guys what I think aboutthese products and if I didn't like themI wouldn't include them in here so I'mjust being honest so she gave me samplesfirst she was like try them out they'regood they're this um turkish companyreally good product so I was like surelet me try it out guys just with thesamples I saw such a big differenceright away with my hair and I decided tobuy the big full-size and guys oh my godthis has transformed my hair these threeproducts right here are garlic productslike they have garlic in them garlic hasa lot of benefits but I never thoughtabout putting it on my hair and theseare just so strong and concentrated withgarlic okay so let me just start withthe first step so the first step is thisone this is the pharmacy of vitalizinghair oil so this is the garlic oil sobasically what i do is that i put aboutfive pumps of this i put this all overmy hair it smells a little bit likegarlic the oil the shampoo in the maskdon't but the oil does smell a littlebit like garlic you massage your scalpright put it all over your hair you onlyneed to leave this on your hair forabout 30 minutes okay what I do is thatI sleep with it because I just feel likethe more time you leave it on the betterand then the next morning I'll wash myhair so I'll use the garlic shampoowhich is this one right here so I'llwash my hair with this right with thegarlic shampoo and then I'll go in witha hair mask it says here to leave it forfrom 2 to 3 minutes which is fine toobut I just like leaving stuff on my hairfor even a little bit longer so I leaveit on my hair for like about 10 minutesthis is the first thing that I do when Igo in the shower I wash my hair do themask and then I'll just you know showershave or whatever so this is a mask butit also kind of works as a conditionerso I don't have a conditioner I meanthey don't have a garlic conditioner Idon't think that you need one becauseyou're gonna use a mask and it was inthat'shelp you detangle your hair so so somuch this leaves your hair so soft thesethree products just leave your hair sosoft so shiny and it leaves your hairready for you to curl it or for you tostring in it it is amazing I'll use alsomy tangle teezer to detangle my hairwhen I'm in the shower also when I getout I feel like this is good fordetangling and also for styling I tookthis with me to my Dominican Republictrip my sister loved that she was inlove with this brush is so gentle onyour hair I love itso I'm gonna link this down below I lovethat as well now when I curl my hairI am very you know I try out differentcurly hair products but I always go backto my favorite trio my favorite threeproducts I just think that theseproducts also have helped my hair lookbetter look healthier when I curl it soyeah I just love Zeebo curl I mean guysI know it's a little bit pricier andstay tuned because I actually have beentrying other curly hair brands othercurly hair products that I really likethat are also sulfate free and parabenfree and in the following video I willintroduce a new curly hair line likeit's actually gonna launch the day thatI post it so stay tuned for that videothat is coming up after this one and Iactually really really like those curlyhair products that I talked about butguys z-bo curl is really really good andif you can afford it if you can just tryit out even just get the small ones totry it out this is so worth it this hasalso transformed my curls my hair I usethe leave-in conditioner which is thisright here and then after that I'll usethe super cream this is a coconut curlstyler and this leaves your hair so softand so bouncy and then I'll go in withthe gel this is the ultra defining geland this is to define the curl thesethree are amazing again a really nicetrio that I love also make sure thatyou're on top of your hair cutsI need to get a haircut soon it's beenabout four months since my last haircutand I need to get another curly hair cutI fell in love with that haircut it isso good if you want your curls to bounceback to kind of like come back to life acurly haircut is amazing I'm gonna putdown below the information of the girlwho did my curly hair cut she wasamazingif you're here in the Lehigh Valley Iwould totally recommend Lehigh ValleyPennsylvania I would certainly recommendgoing to her and it was only like $35which is like very affordable in myopinion and after I got that haircut mycurls were just like big transformationanyways let's talk about hair tools Iknow you guys are wondering if I do Ialways say that like I know you guys arewondering I just think that you guys arewondering because I read the comments soI'm like okay I always like remember thequestions that you guys leave in thecomments so I try to like reallyincorporate all the questions in thevideos do you have any other questionsthen comment down below and I willanswer them so you guys know I love myRevlon one-step hair dryer and volumizerhonestly I used to be obsessed with thisI used to use this like every singleweek that damages my hair if you canstay away from the heat a little bit doit because your hair will thank you theRevlon I like it don't overdo it don'tuse it too much because it will pullyour hair I mean at least for me that'swhat happens I really like this but Ican't do this every week so you guysknow I upload a lot of hair twirl videosin my channel so for example I will tryto straighten my hair for a video andthen use that blowout for another videoso for example if I'm gonna straightenmy hair tomorrow I'm probably gonna makelike three videos with that blowout justto kind of bring down a little bit theheat damage or the amount of times thatI put heat on my hair I'm gonna tell youguys in my top two straighteners that Ifeel do not pull my hair like somestraighteners just really pull your hairand like oh so my favorite one is the GHthe Platinum Plus it uses the perfectamount of heat on your hair and it doesnot pull your hair every time use astraightener my hair just feels andlooks healthier it looks shiny I lovethis one I love this one so much but ifyou can't get this one because I knowit's pricey it's $250 but this is theone that I always reach for and I loveit it's my favorite one but if you can'tget that one this is a really reallygood one this is the Atty Mille one inchstraightener oh my god this is so goodand for the price oh my godthis is $40 this is like 40 $45 it's sogood my sister actually used this tooand she loved it she was like wow whatstraightener is that it's really reallygood it doesn't pull your hair and itfeels so so healthy like after you useit your hair looks shiny it looks veryhealthy so this is a really really goodone and this is very affordable okayguys that is it for today's video I feellike this video is super long so I'mgonna end it here I love you guys don'tforget to subscribe to my youtubechannel if you haven't already andcomment down below what type of videosyou want to see next and if you likethis video that I'm sure you're gonnalike these videos as well so make sureyou go ahead and check out those videosbye guys love you[Music]

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