Megan Ray, creator of Miette Patisserie & Confiserie in San Francisco shares how Square helps her keep both sides of her service– online and in-store– completely in sync.
Learn more about Square Online Store at: https://squareup.com/online-store
Transcription:
MEG RAY:
Miette is the personification of everything I like; from the labels to the scrumptious cakes to the components we use. It’s truly a total expression of who I am. I’m Meg Ray and I’m the owner of Miette. We’re a small business and we’re females owned.
At 4 places here in Hayes Valley, the Ferryboat Structure, Marin Country Mart and Jack London Square. We began utilizing Square seven years earlier. We use the Square Online Shop, the POS, and all the marketing. With the Square Online Shop, I feel like it’s the very first time we have actually been able to extend the brand name to the site, which is so important. It’s simple to browse, the images are lovely, individuals put a growing number of things in the shopping cart.
The area where we’ve seen the most development is the same day orders. It utilized to be that you would arrange of roll the dice and enter the shop and see what we had readily available. Now you can purchase online and go pick up the cake. I believe our cake sales have almost doubled.
For me, the most essential aspect of the Square Online Store is that it integrated entirely with the POS system. Doing inventory is really easy. I can look at my phone and see how much each store has actually made up to the minute, and that now consists of the online sales. Prior to, they were almost 2 separate services. We have our online store and then what the shops did, and now it operates as one detailed company.
Square has become part of our growth the whole time. It’s a partnership where we are necessary to Square. They are one step ahead of us in having the service or the feature that we require as we get bigger. I think the most essential thing when you’re starting in company is to have a vision and be true to it.
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