Posted by Wilfredo Roderick
Packaging decisions for #manufacturers, wholesalers and retailers are influenced by several considerations. Since there are different requirements for different industries and #product lines, the answer may lie in the flexible packaging solutions. In this scenario, working with the #contractors can be quite beneficial as they provide services as well as packaging supplies to meet the packaging requirements.
It is important to make sure that the products are secured with primary and secondary layers packaging to ensure better protection and marketability. While packaging serves some different specific purposes for some businesses, it generally addresses following general or primary concerns of all businesses.
Product integrity
The top concern for all of the #businesses is to make sure that their products are being presented in the best light; and major part of it involves proper protection to the packaging during shipping. Companies have to make sure that special requirements of every product are met during production phase. Then materials are selected for primary packaging. It is ensured that those materials have the ability to protect the contents from getting harmed during #fulfillment, #transportation and #retail display.
Temper-proof enclosures
When you are marketing your products to your #customers, you have to make sure that they are protected against deliberate tempering. This is a specific requirement for the vital products such as pharmaceuticals and other expensive items. In this scenario, the application of temper-evident barriers is the common practice.
Theft protection
There are many products whose value is disproportionate to their size. In such cases, custom thermoformed enclosures are used to inflate the footprint of the products. For instance, phones and electronics are prized higher despite the fact that they are small in size. Since those products can be stolen and concealed quite easily, companies deliberately add too much of packaging materials in the packing of such items just to bulk up their presence. This way, those products are more visible on the shelves.
Merchandising
How your products are being received by the customers and what message they are getting hugely depend upon the way you are packaging your products. It is a part of branding process to use a specific container for specific product. This way, the package gradually becomes a representation of the product. This process of branding has become even more effective with the use of graphic printing on the outer packaging ranging from cardboard boxes to polyethylene bags.
Inventory management and stock rotation
Rather than keeping bulk stock and loose-pack items in focus, it is quite easier monitoring the packaging goods. The products can be rotated quite effectively with the help of information printed on the outer packaging.
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