Miki Phoon (@miki2ce) started her very first e-commerce business at 21. While business did well initially, a price war amongst rivals occurred and it soon became unsustainable for her to continue after two years.
Not pleased with letting her entrepreneurial experiences go to waste, Miki started her second and current organization, a social e-commerce organization called M2GIC in 2019 with one secret difference– to own the products she offers.
To much better comprehend how it’s like running an e-commerce service, we followed her through a day and bring you insights of how it’s like to be running an e-commerce business in Singapore.
Also, read our interview post of Miki here: https://dollarsandsense.sg/miki-phoon-founder-m2gic-shares-tackles-challenges-running-e-commerce-beauty-business/
This video is also brought to you in collaboration with Lalamove.
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