As worldwide e-commerce sales continue to increase, more brand names are positioning their goods online and drawing in brand-new consumers. Global pandemic currently closing down the majority of the world’s physical retailers plays no bit part in drawing customers into online shopping. Fighting monotony, customers spend more time browsing online, and e-commerce platforms are taking notification and innovating. Livestreaming advertisement has actually taken off in China, and with good reason– traditional marketing events held by foreign brands are normally seen in high-end malls in Beijing however just draw a couple of hundred individuals. Livestreaming enables millions of people to be exposed to your brand name, with minimal financial investment. With more than 900 million users (and growing) on numerous Chinese e-commerce platforms, the capacity for brand names is large. The capacity is similarly as enticing to counterfeiters. Although most of the largest e-commerce websites have arrangements against listing fake products, the volume of sellers is tough to police. As such, brand owners should watch out for sellers using counterfeit products bearing popular logos, as such items can irreparably damage the reputation of a brand, losing future customers and income. To guarantee the safety of your brand name on Chinese e-commerce platforms, there are a couple of essential measures to adopt as part of your IP defense method. Join this webinar to learn more about safeguarding your brand name on eCommerce platforms in China.
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