With online #counterfeiting on the rise, platforms and governments are beginning to take forward looking, if not constantly reliable, steps to protect brand names and consumers.
Concerningly for UK consumers and brand names, #Brexit presents a risk to #anticounterfeiting efforts. With a no-deal scenario triggering the UK to lose access to EU-wide criminal databases such as ‘COPIS’, police and trading requirements will be not able to efficiently collaborate offline anti-counterfeiting action such as raids and seizure with EU partners.
Learn more about the federal government and platform reaction and why, ultimately, brands require to take obligation to ensure violation is significantly reduced at the following link: http://ow.ly/LkxK50vXsX8
#Ecommerce #OnlineBrandProtection #IP
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