HP Make It Matter


Role: Animation
Production Co: B-Reel
Client: HP

As a part of the Make It Matter campaign, I worked closely with B-Reel and agency MTZHF to create a series of short visual essays. The motion graphics were done on top of still imagery as part of a “scrolling experience” website, along with narration to boost visitors understanding of HP products. The website can be viewed here:
http://www.hp.com/makeitmatter

These were animated in After Effects, with heavy use of Plexus and Particular.

Music: “The Insider Theme” by The Insider (http://www.cheshiremusic.net)

Source