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Expertly produced video enhanced for eCommerce outperforms user-generated video (UGC video) by 30%, providing a 24.7% lift as compared to an 18.7% lift for the UGC video.
Comscore, 2012 Retail site visitors who view video stay 2 minutes longer on average and are 64% more likely to acquire than other site visitors.
Comscore, 2010 96% of online buyers see online video.
Comscore, 2010 eMarketer 93% of marketers used video for internet marketing in 2013 eMarketer, 2013 Approximately half of marketers who utilize video in e-mail campaigns see increased click-through rates, increased time invested reading the email, and increased sharing and forwarding.
eMarketer, 2013 One out of 4 online marketers utilize video in e-mail campaigns. 43% of marketers mention lack of offered video material as their factor for not utilizing video in e-mail campaigns, making it the leading barrier to the practice.
eMarketer, 2013 51.9% of marketing specialists worldwide cite video as the type of material with the very best ROI.
eMarketer, 2013.
Online video is the fastest growing ad format in 2012 with almost 55% growth.
eMarketer, 2012 45.9% of United States online consumers looked into products in-store prior to ultimately purchasing online.
eMarketer, 2012 In-store shoppers utilize their smartphones to access a range of details, with 65% of consumers accessing the retailer’s own website, 46% of shoppers accessing a rival’s site, and 26% of consumers accessing comparison shopping websites such as Shopzilla and shopping.com.
eMarketer, 2012 The eTailing Group found that 73% of online retailers used video on item pages in 2010, up from 55% in 2009 and only 20% in 2005. 74% of the top 50 retailers used item videos, 40% used category videos, and 38% utilized other kinds of informative videos.
eMarketer, 2011 A current research study by Vision Critical discovered that 56% of users had seen a QR code on an item, more than in any other place.
eMarketer, 2011 Affluent consumers choose video and search to other digital marketing formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these 2 advertisement formats.
eMarketer, 2011 There were almost 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report enjoying more mobile video than they did one year back.
eMarketer, 2010 eMarketer senior analyst Jeffrey Grau identifies the advantages of video as consisting of “… a lower number of deserted shopping carts, lowered return rates, and greater sales.” eMarketer, 2009 Web Retailer According to Internet Merchant, 52% of consumers say that watching product videos makes them more confident in their online purchase choices. When a video is information-intensive, 66% of customers will view the video two or more times.
Internet Retailer, 2012 Web Seller reports that buyers who saw video on Stacks and Stacks product pages were 144% most likely to contribute to haul than other buyers.
Web Retailer, 2011 A Cisco study of United States and UK customers finds that buyers choose to research study products online prior to making in-store purchases and recommends making video material offered in-store by kiosk, touchscreen and mobile phone integrations.
Web Merchant, 2011 Shoppers who see video at Onlineshoes.com transform at a 45% higher rate than other shoppers, and the website has seen a 359% year-over-year boost in video views. Item pages with video have higher conversion rates than product pages without video.
Web Merchant, 2010 Online retailer Living Direct found that videos increased conversion along with increasing time on website by 9%.
Internet Merchant, 2010 Visitors who view product videos are 85% most likely to purchase than visitors who do not.
Internet Merchant, 2010 Frequent online buyers worth video more heavily than other consumers. 46% of regular online buyers choose shopping on websites with video, compared with 30% of irregular online buyers.
Internet Seller, 2010 Over 90% of consumers surveyed discovered video useful in making purchase choices, according to a study of Swimwear Boutique consumers.
Internet Retailer, 2010 Ice.com found that viewers who picked to see video transformed at a 400% increase over those who did not. Ice.com likewise credits video with reducing returns by 25%.
Internet Retailer, December 2009 Online buyers who viewed video had a bigger shopping ticket than those who viewed conventional rich media such as flash animations.